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Geiger Gibson Capstone in Community Health Policy


Geiger Gibson Capstone in Community Health Policy & Leadership Webinar Series Executive Branch Role Legislative Branch Role Judicial Branch Role Advocacy Role – PowerPoint PPT presentation

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Title: Geiger Gibson Capstone in Community Health Policy

Geiger Gibson Capstone in Community Health Policy
  • Webinar Series
  • Executive Branch Role
  • Legislative Branch Role
  • Judicial Branch Role
  • Advocacy Role
  • Merle Cunningham MD MPH - Program Director

  • The Role of Advocacy
  • in Health Policy
  • April 14, 2015
  • Presented by
  • Amanda Pears Kelly
  • National Advocacy Director
  • National Association of Community Health Centers

Learning Objectives
  • At the end of this session, participants will be
    better able to
  • Understand why how advocacy influences health
  • Appreciate the keys to successful advocacy
  • Apply the rules for organizing grassroots
  • Understand the strategy behind the Access is the
    Answer Advocacy Campaign

Advocacy and Health Policy
  • Good Policy Should Come First
  • Who Wants to Advocate for Bad Policy?

Why Does Advocacy Matter in Health Policy?
  • Policy Decisions Do Not Happen in a Vacuum
  • - Competing Priorities
  • - Dueling Numbers
  • - Health policy is about people
  • Advocacy is Not Just Lobbying
  • - Getting Policymakers to Pay Attention
  • - Getting Legislators to Vote Yes (or No)
  • Legislative Decisions ALWAYS Involve Politics
  • - Good Policy Development is not enough
  • - Sometimes votes matter more than relationships
  • - What Good is Perfect Policy that Never Becomes

Action Effective Advocacy
  • Effective advocacy has one requirement ACTION
  • Simply discussing issues, challenges, and plans
    is NOT effective advocacy.
  • To Be An Effective Advocate Attain Your Goals
    You MUST
  • Make advocacy an ongoing commitment and priority.
  • Translate discussions, plans, and passions into
    moveable actions.
  • Make your voice and perspective heard and

Effective Advocacy Power
  • Grassroots advocacy is about
  • Power is not measured by the number of advocates
    on a list
  • Power is not measured by the number of small (or
    even large) victories we win.
  • Power must be measured by our ability to
    successfully advance our own agenda and to make
    it unthinkable that any other political or
    special interest would ever want to take us on.

The Real Deal Relative Effectiveness of
Advocacy Communications
  • 1. A visit to your health center
  • 2. A personal meeting back home
  • 3. A personal meeting in Washington
  • 4. Personal telephone calls
  • 5. Personalized Letters (faxed)
  • 6. Personalized emails
  • 7. Template emails (ineffective unless in
  • volume)

Advocacy 101
  • The Basics
  • Know what you want
  • Know who can give it to you
  • Know what they want
  • Know how to make the loudest squeak
  • Advocacy is an ongoing effort
  • Keys to Successful Advocacy
  • Advocacy is a competitive activity
  • There are winners and losers and, sometimes a
    stalemate is a win!
  • Advocacy is an ACTIVE, not a passive process
  • You are not the only one who wants something So
    you have to be heard through the din of all the
    other interests

  1. To win
  2. T0 positively Impact Advocacy Targets
  3. To build an Ongoing Capability
  4. To involve your board and staff
  5. To involve the community

  1. Can someone get the target on the phone?
  2. Can you get the target to your center how
  3. How often is the center in the media?
  4. How many local organizations/elected officials do
    something CONCRETE to support you?
  5. How many grassroots advocates do you have? How
    active are they?
  6. How many voters have you registered? Do they
  7. How much of what you ask your targets for do you

  • -Recognize your targets
  • -Recognize your community supporters
  • -Recognize your best grassroots advocates
  • -Recognize your advocacy leaders
  • -Recognize your center!

Empowering Yourself Through Advocacy
  • Your level of commitment is directly related to
    your ability to make an impact.
  • You must demonstrate personal commitment to your
    issues if you expect to receive the support and
    commitment of your officials and community

Dos Donts of Health Center Advocacy
  • Donts
  • Offer Answers You Dont Have
  • Assume Knowledge of Health Centers
  • Believe Someone Else is Taking Care of Your
  • Burn Bridges
  • Be Intimidated
  • Confuse Being Quiet for Being Polite
  • Express Partisanship
  • Forget to make your ASK
  • Dos
  • Know What Youre Asking For
  • Know Your Audience
  • Know Your Opponents
  • Know The Rules
  • Make a Commitment
  • Be Polite
  • Keep it Simple

Making Effective Advocacy HappenBuilding A
Culture Of Advocacy
  • In order to realize the full potential of our
    grassroots power it is critical that we create a
    culture of advocacy at the local, state and
    federal levels
  • Building a culture of advocacy means
  • Changing the culture and attitude from within the
    health center, recognizing advocacy as a critical
    and mandatory component to our daily work and
  • Making a commitment to doing the work to build
    and organize our grassroots in order to fully
    realize the potential of our grassroots power.
  • Growth and recognition of grassroots advocacy and
    effectiveness the same way other critical skills
    and programs are recognized for health center
    staff and boards.

Building A Culture Of Advocacy
  • Essentials For Empowering Your Health Center
    Through Advocacy in the community
  • Recruit Advocates Inform others of your issues
    and advocacy efforts, ask them to get involved
    and make a commitment to health center advocacy.
  • Develop Partnerships Reach out to local
    businesses and organizations to educate them
    about the health center and ask them to join in
    health center advocacy efforts.
  • Increase Exposure Begin an advocacy campaign
    at your health center.
  • -Set up legislative visits at the health center
    with local, state, and federal officials
  • -Write letters to the editor on health center
  • -Hold health center events
  • -Make people (elected officials, the media, the
    public) aware of who you are and what you provide
    the community.

Building A Culture Of Advocacy
  • Build And Maintain Relationships With Elected
  • Establish an ongoing schedule of hosting and
    meeting with local, state, and federal elected
    officials and their staff at the health center.
  • Know your officials interests, background,
    committees, career etc.
  • Let your officials know how many patients/
    constituents you are serving and update them
    regularly on developments
  • Offer yourself as an information resource to your
    officials and their staff.
  • Recognize and thank your officials for their
    support of health centers.

Making Effective Advocacy Happen Establish What
Works At Your Center And In Your Community
  • Essentials For Empowering Yourself Through
  • Staying Informed- provide board members, staff,
    patients, and community partners with regular
    updates on whats happening in D.C. and your
    state capital and how it could affect their
  • Ongoing Priority and Commitment- make advocacy a
    standing item on the agenda at every board
  • Recognition- publicly recognize and thank both
    officials and health center advocates.
  • Patient Involvement- involve your patients in as
    many advocacy activities as possible.

The Health Center Funding Cliff
Community Health Center Funding FY 2010 FY
in Billions
Access is the Answer Advocacy Campaign
  • To force Washington to fix the Health Center
    Funding Cliff we have launched Access is the
    Answer our campaign to organize EVERY HEALTH
    CENTER ADVOCATE to get Congress the
    Administration to fix the Health Center Funding
  • The goal of the Access is the Answer Campaign is
    to demonstrate on a massive scale, the support
    that local communities have for health centers.
  • To Accomplish this Goal we are asking every
    Health Center to take 3 Action Steps as part of
    the first phase of the Campaign.

What can YOU do right NOW?!
  • TODAY April 14th
  • Vote YES on H.R. 2 to Support HCs!

Access is the Answer Phase 3 Action StepsWhat
can YOU do right NOW?!
  • Engage Your Health Center Board
  • Pass a Cliff Oriented Board Resolution
  • Send a Letter to Your MOCs from the BOD
  • Engage Health Center Patients Staff
  • Collect Patient Advocate Cards
  • 2. Launch a Staff Letter Campaign
  • Engage State Legislators State Partners
  • 1. Collect Individual Support Letters
  • 2. Request Support for Sign On Letters via

Access is the Answer Resources
  • Campaign Website
  • Templates
  • English
  • Spanish
  • Letter Media Templates
  • Local Elected Officials
  • Community Partners
  • Report Forms
  • Tools to Spread the Word
  • Bilingual Fliers
  • Bilingual Handouts
  • Social Media Tools

  • The only way we will succeed in getting
    Washington to fix our funding cliff is to
    organize everyone in our communities elected
    officials, community organizations and partners,
    along with tens of thousands of health center
    advocates, to send a forceful message to Congress
    and the President that folks back home not only
    care about making sure the Health Centers Program
    receives the funding and resources needed to
    continue providing high quality care in their
    communities, but that these same folks (health
    center advocates) reject anything short of real
    action to make sure that not ONE of the current
    22 million health center patients lose access to
    care, and that millions more who still need
    access to care will get it.
  • - Dan Hawkins, NACHC Senior Vice President for
    Policy Research

  • The difference between what we do and what we
    are capable of doing would suffice to solve most
    of the worlds problems. -Mohandas Gandhi

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