Innovation and New Products in the Health-/ Spa or Wellness tourism for a sustainable business development

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Innovation and New Products in the Health-/ Spa
or Wellness tourism for a sustainable business
development
You can't learn in school what the world is going
to do next year.Henry Ford

• Joós Adél
• Director of
• Hunguest Hotel Heliossuperior
• Holistic Health Resort and Medical Center
• Hungary-Hevíz

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Health and SPA/Wellness Tourism

• Medical(Health)Tourism
• Medical Wellness
• Wellbeing(-Wellness)
• Holistic wellness
• Spiritual wellness
• Wholeness
• Selfness

Spasalus per aquam - places devoted to overall
well-being through a variety of professional
services that encourage the renewal of mind, body
and spirit. (International SPA Association)
Ayurvedic spa, Club spa,Cruise ship spa,Day
spa,Dental spa,Destination spa,Garden spa,Medical
spa,Mineral springs spa,Resort/hotel spa, Mobile
spa,
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Medical tourism/medical travel/ health tourism or
global healthcare is a term initially coined
by travel agencies and the mass media to describe
the rapidly-growing practice of travelling across
international borders to obtain health care.
Our Affiliated Destinations Argentina,Austria Barb
ados,Brazil Chile,China Colombia,Costa Rica Czech
Republic,Dubai Ecuador,El Salvador France,Germany
Greece,Guatemala Hong Kong,Hungary India,Ireland I
srael,Jordan Korea,Lithuania Malaysia,Mexico Panam
a,Philippines Portugal,Romania Serbia,Singapore Sl
ovakia,South Africa Spain,Switzerland Taiwan,Thail
and Tunisia,Turkey United Arab Emirates United
Kingdom United States Vietnam http//medicaltouris
m.com

• Destinations
• Costa Rica
• Czech Republic
• India
• Korea
• Malaysia
• Mexico
• Philippines
• Singapore
• www.meditravels.org

• Services
• Abdominal Aortic Aneurysm
• Angioplasty
• ASD
• Bypass Surgery
• Cardiac Angiography
• Carotid Artery Disease
• Carotid Artery Surgery
• Coronary Artery Bypass Graft Surgery
• Carpal tunnel biopsy
• Pancreatic Cancer
• Weight-loss surgeries Abdominal Wall Surgery
• Breast Surgery
• Dermabrasion or Skin Smoothing Surgery
• Disc Replacement
• Heart Valve Replacement
• Hair Transplant
• Knee Joint Replacement
• Thyroid Gland Removal

Procedures List We Serve Alternative
Treatments Ayurveda Cancer Treatments Cardiac Cosm
etic Surgery Dental Diabetes Eye
Treatments Fertility General Surgery Gynecology Or
iental Medicine Orthopedic Spine Stem Cell
Therapy Transplants Urology Weight loss Wellness
Spa http//medicaltourism.com
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Medical wellness

• Medical Wellness beinhaltet gesundheitswissenscha
  ftlich begleitete Maß nahmen zur nachhaltigen
  Verbesserung der Lebensqualität und des
  subjektiven Gesundheitsempfindens durch
  eigenverantwortliche Prävention und
  Gesundheitsförderung sowie der Motivation zu
  einem gesundheitsbewussten Lebensstil.
• (Deutscher Medical Wellness Verband)
• The Medical Wellness Association defines medical
  wellness as the practice of health and medical
  care relating to proven wellness outcomes.
• (medicalwellnessassociation.com)

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Wellbeing-Wellness

• Wellness is generally used to mean
  a healthy balance of the mind, body and spirit
  that results in an overall feeling of well-being.
  It has been used in the context of alternative
  medicine
• The term quality of life is used to evaluate the
  general well-being of individuals and societies.
  The term is used in a wide range of contexts,
  including the fields of international
  development, healthcare, and politics. Quality of
  life should not be confused with the concept
  of standard of living, which is based primarily
  on income. Instead, standard indicators of the
  quality of life include not only wealth and
  employment, but also the built environment,
  physical and mental health, education, recreation
  and leisure time, and social belonging

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Holistic Wellness

• Wellness is the condition of being in optimum
  health. It is a holistic blend of physical,
  mental, and spiritual well-being-
• the result of consciously choosing to live a
  quality life.
• The path of natural health and wellness is
• a life-long journey that requires personal
  responsibility and commitment.
• (http//www.holistic-wellness-basics.com/ )

Anyone who stops learning is old, whether at
twenty or eighty. Anyone who keeps learning stays
young. The greatest thing in life is to keep your
mind young.Henry Ford
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Spiritual Wellness

• A person engaged in the process of spiritual
  wellness is willing and able to transcend oneself
  in order to question the meaning and purpose in
  his/her life and the lives of others.  He/she is
  involved in the process of questioning all that
  is around him/her and has an appreciation for
  that which cannot be completely understood.  This
  person seeks to find harmony between that which
  lies within and the social and physical forces
  that come from outside.  Feelings of doubt,
  despair, fear, disappointment and dislocation as
  well as feelings of pleasure, joy, eagerness and
  discovery are part of this search for a universal
  value system.

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Whole(ness)Egész(ség)In normal usage, the
word "whole" means simply complete, entire,
undivided, not ill or injured. Holistic science
and philosophy and the study of systems have
addednew dimensions to our understandings of
wholenessunderstandings which are still
developing.

• unity and diversity, relationship and
  uniqueness, and context and interiority
• The quality or state of being whole, entire, or
  sound entireness totality completeness.

Time and money spent in helping men to do more
for themselves is far better than mere
giving.Henry Ford
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Selfness

• Selfness is more than wellness.Beside healthy
  living herby we speak about getting in balance
  with ourselfs. Selfness means self-knolege, a
  life-long journey to understand ourselfs, to
  consciously train our body-mind-soul(spirit)
  across our whole life.
• The followers of selfness tend to reach the total
  harmony of body and mind to achieve a healthy
  SELF-RECOGNITION.
• Selfness is often mentioned as a trend for
  changing ourselfs, because the better recognition
  of what we are, brings the need to change even
  once life.
• We all wants to be self confident, optimistic,
  balanced, which we want to pass on to our
  environment.
• The methods of Selfness helps us to get more and
  more acquainted with our inner values. It is our
  responsibility to cross on a devevloping process
  to live an equvivalent life to our potential.
• SELFNESS is development and even a break outThe
  selfness means for people who are willing to live
  a healthy life, a possible self-improvement in
  which process is going to born a balanced, an
  ambitious ,to itself and his-or her decisions
  being responsible,self-balanced individuum.

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The goal and the stations of SELFNESS-LIFE-STYLE

• To recognise ourselfs, the exploring of our
  strengths and weaknesses
• Changing ourselfs (inside, outside), and the
  change of our environment
• Establishing a healthy self-confidence
• Finer body and soul, ambitious environment, meet
  our balance, contence,safety,and happyness.
• To help establishing a happy and healthy society.
• The possible applications of selfness has bee on
  implemented by alternativ therapists,
  psychiatrists, spiritual therapists, but the
  circle is constantly growing 
• (Hungarian Selfness Association)

The highest use of capital is not to make more
money, but to make money do more for the
betterment of life.Henry Ford
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Innovation

• Innovation . . . is generally understood as the
  successful introduction of a new thing or method
  . . . Innovation is the embodiment, combination,
  or synthesis of knowledge in original, relevant,
  valued new products, processes, or services.
• "Innovation is the multi-stage process whereby
  organizations transform ideas into new/improved
  products, service or processes, in order to
  advance, compete and differentiate themselves
  successfully in their marketplace."
• "All innovation begins with creative ideas . . .
  We define innovation as the successful
  implementation of creative ideas within an
  organization. In this view, creativity by
  individuals and teams is a starting point for
  innovation the first is necessary but not
  sufficient condition for the second".
• "Innovation, like many business functions, is a
  management process that requires specific tools,
  rules, and discipline."

When everything seems to be going against you,
remember that the airplane takes off against the
wind, not with it.Henry Ford
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What is the purpose of Innovation Companies
cannot grow through cost reduction and
reengineering alone... Innovation is the key
element "in providing aggressive top-line growth,
and for increasing bottom-line results"

• Quality management
• Opening new market/-place
• Enlarge product offer
• Reduced labour costs
• Improve product line process
• Reduced materials
• Reduced environmental damage
• New products and/or services
• Reduced energy consumption
• Conformance to regulations 

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Quality management

• Facilities
• Workforce(Job Facility,coaching)
• Product
• Sales(IT services up to date,be international,
  language knowledge, homepage is a sales object)
• Marketing(everithyng can be sold)
• PR

Quality means doing it right when no one is
looking.Henry Ford
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(new)Opening of (new)market-/place GNÓTHI
SEAUTON
Find Yourself within the Global Marketplace,
Position Yourself, Identify Your Product and/or
Service Offering, Identify Your Target Market

• (new) defining our product (Object-Environment(mic
  ro,macro,international))
• (new) defining markets (country,our costumers)
• (new) defining our strengths-weaknesses
• (new) defining our strategy of sales , marketing,
  PR concerning market place
• Specification of market place/-segmentation
  concerning product type and costumer (should be
  catch)

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(New)Product Developmentnew product
development (NPD) is the term used to describe
the complete process of bringing a new product or
service to market.

1. Idea Generation
2. Idea Screening
3. Concept Development and Testing
4. Business Analysis
5. Beta Testing and Market Testing
6. Technical Implementation
7. Commercialization
8. New Product Pricing

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Idea generation

• Gastronomy Food(suitable for food
  allergical-diabethical, muslim-halal, vegetarian,
  fresh,home made, cakes and bread free from food
  allergical ingreediants,also as take away, ice
  cream)Drink (glutenfree beer, even as happy hour,
  basic diet, paleolith diet, liquid
  diet)glutenfree cooking course, hungarian
  cooking course,jubileums evenings with galadinner
  
• Room (Koran,prayercarpet,colon service,water
  services,fresh fruits )
• Therapyimplementing new methods, (medical lymph
  drainage,salt chamber aktív aircirculated salt
  breathing), new packs (sulfur, wellness mud,
  fluor),new wellness body rituals, individual
  cabins with shower for these rituals, fish
  therapy (pedicure, bath), quantum medicin,
  medical laser, wellness lymph massage cloth,
  trx-training, different types of yoga, yoga
  courses, holistic liquid cure, self-confidence
  courses, selfness open door days, alternatív
  therapy(bach-/deva therapy, Hellinger, TCM,
  Reiki, Music therapy, Fitotherapy, Individual
  consultation,,)
• Hotelweekly regional manufactures market,
  fashion show,regional ensembles weekly
  performance, life musik evenings,hungarian famous
  singers performance weekends in low season,
  special gastronomic weekends,

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Idea screening

• Will the customer benefit from the product?
• Investigating our costumers now (questionnaire 6
  languages ,10-20-30) (what are the most common
  problems at the therapy-getting older, cancer,
  heart problems)eating habits (soup at
  lounch),herbal tee free avaliable after
  breakfast, glutenfree diettherapy
• What is the current or expected competitive
  pressure for the product idea?
• How can we keep our costumers? Our partners?
  Costumer bonus program(card, first
  minute).Individual broshures 2 times/year.You are
  the first you are the winner.
• Which are the markets now? what are the potential
  markets, how can be up to date in these different
  markets? Different offer for the markets,
  country holidays.
• Who can be our new costumer, who doesnt disturb
  our costumers now!!!!
• What is the size and growth forecasts of the
  market segment/target market?
• Age of guests 50- 80, 70-30!! We need younger
  guests?! Selfness.
• What are the industry sales and market trends the
  product idea is based on?
• Increasing Health travel, increasing therapie,
  increasing allergy, stress, locomotiv disorders
• Is it technically feasible to manufacture the
  product?
• Will the product be profitable when manufactured
  and delivered to the customer at the target price?

Know What Your Competitors Are Doing
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Concept development and testing

• Food allergy bufett system (1 year staff
  training, testing period, pictograms)
• Holistic liquid therapy (testing on collegues,
  testing therapists, test on 1 guest new
  program 4-5 days inatead of 12-but)
• SELFNESS (selfness week, selfness weekend, open
  air presentation, exhibition, conference,
  performances, training)
• Collage of Hungarian Alternativ Therapies also in
  H.Helios Hotel (educational program)
• Therapie as information center (heviz-therapy-com)
  http//terapia-heviz.hu/en/category/terapia
  instead of hotel

Differentiate Yourself from the Competition
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PICTOGRAMS
GLUTEN FREE
YEAST FREE
LACTOSE FREE
NATIVE SUGAR FREE
MILK PROTEIN FREE
LOW CALORIE
EGG FREE
LOW FAT
SOY FREE
LOW PROTEIN
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FOOD LABEL
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Business analysis
Prepare to Overcome Potential Barriers

• Estimate likely selling price based upon
  competition and customer feedback
• Estimate sales volume based upon size of market
  and such tools as the 
• Estimate profitability and break-even point
• Food allergy (we had skills, budget low, official
  licence for production, pictograms, marketing
  costs, food labelling,)
• Liquid therapy (low budget)
• Selfness (self confidence programs,yoga week,
  life style programs) budget in price
• New web page

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Beta testing and market testing

• Produce a physical prototype or mock-up
• Test the product (and its packaging) in typical
  usage situations
• Conduct focus group customer interviews or
  introduce at trade show Food allergy (contact to
  the hungarian central and regional associations,
  Austria, Germany, Slovakia, Market and product
  tastings, controlling monitoring)
• Produce an initial run of the product and sell it
  in a test market area to determine customer
  acceptance
• Liquid therapy, Selfness, Medical Therapy,
  questionnaires, therapists experiences, follow up
• Selfness- Questionnaire
• Make adjustments where necessary
• CONTINOUSLY PERFECTIONING

There is no man living that can not do more than
he thinks he can.Henry Ford
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Commercialization

• Launch the product
• Produce and place advertisements and
  other promotions Online marketing, google
  adwords, Print media, Exhibitions, Journalists
  study tour
• Fill the distribution pipeline with product
• Critical path analysis is most useful at this
  stage

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GLUTENFREE COOKING
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Product prising

• Impact of new product on the entire product
  portfolio
• Value Analysis (internal external)
• Competition and alternative competitive
  technologies
• Differing value segments (price, value, and need)
• Product Costs (fixed variable)
• Forecast of unit volumes, revenue, and profit
• Food allergy-bufett same price
• Liquid therapy, selfness depending quality can
  be 50 expensive than normal package price good
  price and value

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WEB SITE
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Thank you for your attention!

• Coming together is a beginning keeping together
  is progress working together is success.
• If you think you can do a thing or think you
  can't do a thing, you're right.Henry Ford