Punjab Heritage and Tourism Promotion Board - PHTPB

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Punjab Heritage and Tourism Promotion Board -
PHTPB

• Broad-basing Hospitality Education and Skill
  Development

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Skill Development

• Broad-Basing Hospitality Education
• Hospitality Courses of 1-1/2 1 year
  resp. being introduced in Govt. Colleges, ITI s.
• Hunar Se Rozgar Tak.
• Skill Certification.
• Newly Proposed courses.

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HUNAR SE ROZGAR TAK

• The Prime Ministers National Skill Development
  Council has identified Tourism/Hospitality
  Industry, along with Health and Information
  Technology for mass basing the Skill Training.
  The three sectors are recognized as larger
  generators of employment.
• Hunar Se Rozgar Tak Fully Funded by MoT
  (Avg.11,000/- per Trainee) Training initiative
  to create employable skills amongst the youth was
  launched in 2009-10 with a basic objective of
  reducing skill gap in the Hospitality Tourism
  Sector. The program is fully funded by the MoT
  and it covers Four Hospitality related trades
  namely
• FOOD PRODUCTION
• FOOD BEVERAGE SERVICE.
• HOUSE-KEEPING and
• BAKERY.
• Each training program is of short duration of 6-8
  weeks.
• The training scheme is open to 8th pass
  unemployed youth of age between18-28 years.

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HUNAR SE ROZGAR TAK

• In Govt. (IHMs) Institutes of Hotel Management.
• IHM Gurdaspur
• State IHM, Bhatinda.
• FCI Hoshiarpur.
• Target for year 2012-13 350280400 1050

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HUNAR SE ROZGAR TAK

• In Pvt. Institutes of Hotel Management.
• Chitkara School of Hospitality.
• Chandigarh College of Hotel Management
  CGC/Landra.
• Desh Bhagat Institute of Hotel Management.
• Ryat Bahra Institute of Hotel Management.
• KC Institute of Hotel Management.
• CT Institute of Hotel to be conducting the
  training program 2012-13 onwards -
• Three New Institutes of Hotel Management to
  conduct HSRT 2012-13 0nwards.
• Saint Soldier Institute of Hotel Mangement.
• Sant Isher singh Educational Society.
• Shri Sukhmani Institute of Hotel Management.
• Target for year 2012-13
  780.

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Previous Years Achievements 2010-11 and 2011-12.

• Six Pvt. Institutes.
• 2010 -11 184/240.
• 2011-12 400/480
• Govt IHMs/FCI 2012-13
• IHM Gurdaspur 124 89 213 /350
• SIHM Bhatinda 135/200
• FCI Hoshiarpur 258 (140)/400.

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HUNAR SE ROZGAR TAK THROUGH HOTELSConducted by
Starred Hotels.

• 39 Classified Hotels in the State.
• Nodal Training Institutes to provide the
  technicalities / guidelines of the program.
• IHM Gurdsapur.
• SIHM Bhatinda.
• FCI- Hoshiarpur
• Initial Target of Training approx. 200 persons in
  2012-13.

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Hunar Se Rozgar Tak Sena ke sahyog
se.Conducted in tie-up with Army Units.

• Army unit at TIBRI Gurdaspur.
• Army Cantonment Bhatinda.
• Army cantonement Jalandhar/Air Force Unit
  Adampur.
• Nodal Training Institutes.
• IHM Gurdaspur.
• SIHM Bhatinda.
• FCI Hoshiarpur.

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SKILL DEVELOPMENT 2HSRT Driving Schools.

• Training Program to Impart Driving Skills.
• The only Govt. School Mukatsar.
• Other recognized Schools of repute in each distt.

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HSRT through WGAIWomen Golf Association India

• Basic Training Course for Golf Assistants/Caddies.
  
• CWGA Chandigarh Womens Golf Association.
• PWGA Punjab Womens Golf Association.

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Contemplated Courses-HSRT

• Basic Fitness Training.
• Basic Course in Beauty Therapy.
• Basic Course in Spa Therapy.
• Flower arrangement in Hotel Events.
• Photography Videography.
• Video Editing.
• Technicians trained for lighting.
• Routine Technical Maintenance Skills for
  Heritage Tourism Sites.
• Preparing and Application of Lime Mortars and
  Renders.
• Training to Potters in Glazing.
• Basic course in Travel/Tour Operators.
• Soft skills.
• Traditional wear.

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Skill Development -3NEWLY PROPOSED COURSES

• Contemplated Training Programs other than
  Hospitality.
• Basic Fitness Training.
• Basic Course in Beauty Therapy.
• Basic Course in Spa Therapy.
• Flower arrangement in Hotel Events.
• Photography Videography.
• Video Editing.
• Technicians trained for lighting.
• Routine Technical Maintenance Skills for
  Heritage Tourism Sites.
• Preparing and Application of Lime Mortars and
  Renders.
• Training to Potters in Glazing.
• (4,5,6 - Conservation and Restoration
  Courses)

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Sr. No. Name of the Course No. of Students/Session Estimated Budget Requirement (in Rs.)
1 Basic Fitness Training. 2000 2.8 Crores
2 Certificate course in Beauty Therapy. 500 70 Lacs
3 Certificate course in Spa Therapy. 500 70 Lacs
4 Flower arrangement in Hotels Events 250 35 Lacs
5 Photography Videography 250 35 Lacs
6 Video editing. 100 14 Lacs
7 Technicians trained for lighting 75 10.50 Lacs
8 Routine and Technical maintenance skills for Heritage Tourism Sites. 50 7.00 Lacs
9 Preparing and Application of Lime Mortars Renders. 40 5.60 Lacs
10 Training to Potters in Glazing. 40 5.60 Lacs
Total 3800 5,32,70,000.
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Capacity Building for Service ProvidersSkill
Certification5 Days Orientation Program

• Farm House Employees / owners.
• Mid day Meal Staff.
• Govt. Offices Corporations/Boards Service
  staff. Punjab Bhawan Chd. Delhi.

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Contemplated Courses Under HUNAR SE ROZGAR TAK

• BASIC FITNESS TRAINING. (Target-1000)
• BEAUTY THERAPY-SKIN CARE (Target-500)
• SPA THERAPY (Target-500)
• PHOTOGRAPHY VIDEOGRAPHY (Target-250)
• VIDEO EDITING (Target-100)
• TECHNICIANS TRAINED FOR LIGHTING (Target-75)
• FLOWER ARRANGEMENT FOR EVENTS FUNCTIONS
  (Target-250)
• CONSERVATION RESTORATION COURSES
• ROUTINE TECHNICAL MAINTENANCE SKILLS FOR
  HERITAGE TOURISM SITES (Target-50)
• PREPARING AND APPLICATION OF LIME MORTARS AND
  RENDERS (Target-40)
• TRAINING TO POTTERS IN GLAZING (Target-40)

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BASIC FITNESS TRAININGNeed For The Course

• TO CREATE EMPLOYMENT IN WELLNESS SECTOR
• TO BRING THE UNEMPLOYED YOUTH INTO MAINSTREAM
• TO INCREASE THE AVERAGE INCOME OF PERSON WITH
  GIVEN EDUCATION QUALIFICATION
• NEED TO MAKE A FITTER INDIA

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POTENTIAL OF THE COURSE

• Free lancer personal trainer
• (earning capacity Rs 15,000/- to Rs 2 lacs PM)
• Trainer for sports professionals
• (earning capacity Rs 25,000/- to Rs 2 lacs PM)
• Fitness / Sports Lecturer
• (earning capacity Rs 25,000/- to Rs 3 lacs PM)
• Celebrity Trainer
• (earning capacity Rs 30,000/- to Rs 3 lacs PM)
• Personal trainer Gym / Fitness organization
• (earning capacity Rs 7,000/- to Rs 45,000/- PM)

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JOB OPPURTUNITIES WITHIN GYM

• OPERATION MANAGER
• GYM MANAGER
• HEAD TRAINER
• PREMIUM PERSONAL TRAINER
• SENIOR PERSONAL TRAINER
• PERSONAL TRAINER

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CITIES / TOWNS THE COURSE TO BE CONDUCTED

• The Course shall be conducted in
• Ludhiana
• Jallandhar
• Mohali
• Amritsar
• 5) Bhatinda

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Personal Care Therapy

• SKIN CARE
• SPA THERAPY

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NEED FOR THE COURSES

• Creation of Skilled Beauty / Personal care
  Practitioners/Workforce Entrepreneurs from the
  underprivileged sections of the society.
• To create increase employment opportunities for
  the unemployed.
• To give Hands on and practical acquisition of
  skills targeted at low to average educated
  profile.
• To Encourage employability / self reliance
  /entrepreneurship

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Scope/Career Oppurtunities

• Beauty-care is Multi- billion Industry employing
  millions of people
• As per the recent EY-FICCI Wellness Report 2011
  the current market size of Beauty/ wellness
  category is Rs. 11,000 Crores and will grow at
  the rate of over 30-35 every year
• Average per month salary of the candidate Rs.
  7500/- PM.
• The Industry will require 5,00,000 beauty
  professionals

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Area of Employability post trainings

• Beauty therapy /Beauticians
• Spa Therapy
• Masseur
• Manicurist /Pedicurist.
• Make-up Practitioner
• Cosmetic retail.
• Entrepreneur

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Training Capacities Available in Punjab
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FLOWER ARRANGEMENT IN EVENTS FUNCTIONSNEED FOR
THE COURSE

• Trained floral arrangers are not available for
  hotels which are specially required for various
  functions in banquets /events / functions.
• After doing this course these students can become
  entrepreneurs and have start their business of
  floral arrangement/decoration with the minimum
  investment of Rs. 20,000 only. OR they may be
  employed by event managers, Hotels /Marriage
  palaces etc.
• Presently the Flower Arrangers in Chandigarh are
  from neighboring states.

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SCOPE /CAREER OPTIONS

• Self-Employed Floral arranger
• Employee in
• Flower Shop
• Event Management Companies
• Caterers / Marriage palaces
• Hotels.
• Internet Floral company
• Home Décor Store

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SALARY/INCOME

• The Flower Arrangers salary starts from Rs.3000
  and can go up to Rs.15000.
• To start their own business the initial
  investment required worth Rs. 20000.

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TECHNICIANS TRAINED FOR LIGHTINGNEED FOR THE
COURSE

• Lack of knowledge of basic safety requirements.
• Mostly untrained and working by hit and trial
  method. No proper tools are being used
• Loose and shabby wiring ways which are accident
  prone i.e. there are no safety concerns. No. of
  accidents occur due to faults in electric
  circuits.
• Lighting plays an important role in all sectors.
  Lack of knowledge of types of lighting and its
  right application.
• Lack of knowledge of new available technologies.
  A formal training can give them exposure and
  helps in spreading awareness usage of latest
  energy efficient and environmental friendly
  equipments. Need of task oriented lighting.
• Experienced electricians are in great demand. 

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SCOPE /EMPLOYMENT OPPORTUNITIES

• The basic and advance technical/ theoretical
  knowledge in the field will increase creativity
  and skills.
• Knowledge of lux levels, CRI etc, design
  layouts, lighting schemes and control, knowledge
  of right instruments shall help him to work
  efficiently.
• Can get jobs in Electrical wiring and lighting
  schemes, maintenance, parts replacement at
• Domestic.
• Commercial complexes Malls, Theatres, Hotels
  etc.
• Industries
• Can work with contractors (even dealers of
  lighting systems keep their team of skilled
  workers for installation s at the client end) or
  as contractor Can open their general electrical
  repair shops.
• Can work with the event managers in organising
  parties, shows etc where lighting plays biggest
  role.
• Studio lighting key lighting, back lighting and
  fill lighting
• Opportunities in landscape lighting, façade
  lighting, high mast lighting flyovers, airports,
  open parking areas.

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SALARY STRUCTURE

• Daily wages _at_ Rs 200 300 depending upon skill
  and experience
• Self employed can earn Rs 10,000 12, 000 per
  month
• Industries and studios _at_ Rs 5000 7000 per month
• Cruise _at_ Rs 20,000 25,000

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PHOTOGRAPHY VIDEOGRAPHYVIDEO EDITINGNEED

• Photography Videography
  Course
• Available work force is not trained
  professionaly.
• Mostly untrained and working by hit and trial
  method.
• Taking routine Photographs/Video and creativity
  is lacking.
• Ethics in the field of Photography is missing as
  well as journalistic aptitude.
• Growing Profession.
• Media is in expansion mode and Advertising/Public
  Relations/Concept Photography/Documentary/Corporat
  e Films/Citizen Journalism/ Visuals for online
  media are in great demand. Also, in Weddings
  Event Functions.

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Need for Video Editing

• 24 X 7 Television Channels look for
  software/content which is well edited so trained
  people have great scope.
• Production houses also supply video content to
  Audio/ Visual media and New Media and its editors
  are in great demand.
• Video Editors who can also do VFX,GFX and CGA are
  most sought for.
• Independent show, contribution towards
  documentary, corporate films, show reels,
  Advertising and PR campaigns need good video
  editors.
• Convergence of media and minimum or only one
  person can do all the expected work is preferred
  and backpack journalism is slowly coming in India
  as well so the course may prepare the man power.

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Scope/Employment Opportunities

• Training in the field will increase creativity
  and skills.
• Knowing basic and advance technical/ theoretical
  knowledge will make better Photographer/Videograph
  ers/Video Editors.
• Media- Audio/Visual needs skilled professionals
  that can be met by doing the course.
• Self employment, Production houses-Television/Film
  s, Concept and Theme Photography, Reality shows,
  Advertising and Public Relations firms need good
  photographer/ Videographers and also Video
  Editors.
• Technical advancement with regard to
  camera/equipment/editing software are rapidly
  advancing and can be met only by trained
  professionals.

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AVERAGE SALARY/INCOME

• TV Channels especially in Punjabi are coming up
  like Star/ ABP is now in Punjabi, Tehalka,
  Channels of print media organizations are lined
  up, PTC, Day Night, Doordarshan is expanding,
  Educational TV/ EDUSAT, CEC, Electronic Media
  Production Centre, at various places functional/
  coming up.
• Channels focusing North India are in fray
• Good Video editor earns in hourly basis.
• Video Editors can be recruited in a salary Rs.
  12000 to 20,000/ per month.
• Photographers and Videographers work on the
  assignment/ job basis if not employed
  permanently.
• Videographers earn Rs. 12,000 to 18,000 per month
  average salary.
• Still photographers may get Rs. 10,000 to 15,000
  per month initial salary.