GLOBALIZATION

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GLOBALIZATION
AND

• INDIAN SOCIETY

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PARTICIPANTS OF PROJECT

• Name of participants
• Shalaka Salian Group leader
• Akshada Joshi
• Sayli Apte
• Haritha Naidu
• Ujwala Rawool
• Parul Sharma
• Namrata Singh
• Dnyanda Palaye

• Roll No.
• 242
• 184
• 155
• 211
• 236
• 269
• 250
• 222

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CONTENTS OF PROJECT

• Incredible India
• Globalization
• Impact of Globalization
• A. Economic Impact
• Employment
• Retail
• Service
• B. Social Impact
• People
• Changes in values Culture
• Lifestyle
• Social Networking
• Technological Impact
• Impact on Sports
• Future of Globalization in India

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INCREDIBLE INDIA

• India-diverse complex country
• Subject matter for political mobilizations
• Failure in respecting indigenous culture
• Reasons for development
• Major reason for Development---
• GLOBALIZATION

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GLOBALIZATION

• Process by which regional economies, societies
  culture have become integrated through a global
  network of political ideas.
• Rapid intensification of cross border trade, to
  fro movement of people ideas ,enhanced welfare
  through efficiency gains etc..
• Era of globalization describes political,
  economic, cultural atmosphere of today.
• It is glitter for some gloom for others.
• In Asia, India has been one of the target of
  this controversial reform i.e.
  GLOBALIZATION

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History Of Globalization

• In 1980scrisis was caused by account deficits
  currency overvaluation
• Opening of economy in 1991 by Narasinha Rao
  Government.
• Main aim-Rapid growth of Indian Economy make it
  Globally competitive.
• 1st Step-Devaluation of Indian currency by
  18-19.
• Today it is broader concept of exchange of
  people, culture, values, lifestyle, arts ideas.
• Root cause for delay of liberalization in India.
• Result-new technologies, new products economic
  opportunities were brought to India.

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Impact of Globalization in various sectors

• A Economic Impact
• Private sector -the backbone of its economic
  activity.
• It accounts for 75 of its GDP offers
  considerable scope for joint venture
  collaborations.
• In economic sector, sectors like employment,
  retail, service agriculture saw impact of
  globalization.
• Employment-
• Globalization played an important role in the
  generation employment opportunities in India.
• Improvement in GDP of country its exports
  increased.
• Outsourcing industry evolved due to globalization
  process.
• Impact on employment is positive as it had led to
  increase in employment avenues

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• Foreign companies from different sectors like
  Banking, IT, Finance, rushed towards India to
  outsource their work.
• Petrochemical Industry has evolved central
  Govt. started providing discovered fields to
  private sector companies dealing in petroleum
  products.
• Result- Inflow of huge FDI in various sectors in
  India. e.g.

Industry
Net worth
Supposed to touch approx
US47billion
Textile
US115billion
US23billion
Retail
US6.4billion
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• Retail Sector-
• Final step in distribution of merchandise
  connects bulk producers of commodities to final
  consumers.
• Covers diverse products food, apparels,
  consumer goods, financial services leisure.
• Indian Retail Formats

Traditional Format Modern Format
-Kiranas -Kiosks -Street markets -Exclusive/multiple brand markets -Supermarkets, e.g. Food world -Hypermarkets, e.g. Big Bazaar -Departmental Stores e.g. Shoppers Stop
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• Earlier shopping was done on streets bargaining
  to extract best price.
• Nowadays, consumers are slowly hooked on to mall
  culture.
• Scale of operation generates employment
  opportunities.
• India was to have 350 malls-250 malls were
  planned in Tier II Tier III towns taking
  revolution further.
• Gurgaon alone hopes to play host to some 150 odd
  malls.

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• Service Sector -
• Witnessed a major boon is one of the major
  contributors to both employment national
  income.
• Covers wide activities like Trading, Banking
  Finance, Real Estate, Transportation, Security,
  Management etc.
• Various sectors that combine together to
  constitute service industry are
• - Trade
• Hotels Restaurants
• Railways
• Other transport storage
• Communication
• Banking insurance
• Business services etc.

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• While share of services in Indias GDP increased
  by 21 points in the 50 years between
  19502000nearly 40 of that increase was
  concentrated in the nineties
• Growth was fastest in communication, banking,
  hotels restaurants, community services.
• Reason for sudden growth in service sector was
  the liberalization in regulatory framework.
• It gave rise to innovation higher exports from
  service sector.

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• B Social impact-
• It brought an immense change in the lifestyle,
  thought process, taste preference way of
  living of people in India.
• Socialists in India found certain social changes
  like structure of caste, family patterns other
  institutions of stratification, is dependent on
  time location.
• We observe large variations trends in the
  organizations which are difficult to measure.
• People
• - Globalization brought various changes but it
  had worst effect on Indian culture, the
  transition being from traditional to modern,
  national to global old to new.

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• Good effect were only associated with economy but
  Indian culture is worse effected by it.
• Demerits are-
• Traditional joint family has given way to nuclear
  family
• Affected the problem of cost of living in cities
• Globalization brought different culture close to
  each other along with Foreign satellite channels
  in India which bring along violence, vulgarity in
  the name of entertainment for gaining viewership.
• Western culture shouldnt be viewed as an
  alternative to our own culture but only as a
  supplement.

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Changes in values culture

• Life has become artificial materialistic.
• Values are essence of life they are morals which
  build character of human beings.
• Human values such as truth honesty tolerance
  cooperation respect for elders have taken
  backseat.
• Celebration of festivals have got a western
  touch. Greetings in festivals are not conveyed
  personally but with use of technology.
• Interpersonal relationships are directly affected
  with a tendency for people to isolate themselves
  from others.

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• People only talk of excellence but make no
  efforts to excel lack of justice people do not
  work with commitment dedication.
• Students make little or no efforts to excel but
  they want success in their exams.
• Fundamental values have a place only if they fit
  with the lives of people.
• Some young people have begun to slide into
  self-concept, self-centered individual based
  values.

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Lifestyle

• Integrated way of life of an individual
  characterized by his/her manners attitudes
  values etc.
• Mark able change in lifestyle of young
  generation.
• Celebrity culture being a celebrity has become
  greatest achievement in this world.
• Reading up gossips on them dressing up like
  them copying their hairstyle have become part
  parcel of our lifestyle.

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• Career approach has taken backseat we focus on
  shortest way to fame.
• Star - the way of success, is the dream of the
  many young people.
• Overnight success values were misled by media
  which had negative impact on youth.
• Todays youth get quick good money due to BPO
  this enables them to get wild with damaging
  effect on health career.
• Todays media explosion has made teenage insist
  on getting material goods immediately to be in
  or else they feel inadequate.

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Social Networking

• A new way of world.
• No. of book marking, sharing blogging sites are
  increasing everyday
• It is a medium which is demanding attention..
• Sites have power to deliver news to more people
  than you ever dreamed possible.
• Modern day youngsters college students are
  mostly engaging their time in social networking
  websites to stay alive with their friends.

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• E.g. Youtube Worlds famous video sharing
  channel which allows its users to upload or view
  the videos.
• It is surprising everyone that several social
  networking sites are in race to become no. one
• Facebook is the another famous site among
  youngsters. You can share your picture favourite
  videos could discuss on any topic with your
  friends.
• It may seem to be fun but is addictive ought to
  be used in limit.
• Issue of lack of privacy, online bullying, misuse
  of information other such potential misuse can
  be dangerous to the users.

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C Technological Impact-

• Technology has played a vital role in the
  development of our country.
• It had been undergoing transformation through
  different phases of regulation deregulation of
  economy.
• Different technologies an be adopted to serve
  consumers in different culture languages.
• World is Flat-by Thomas Friedman indeed a
  small place
• MNCs are setting up increasing no. of shift
  work centres in India other countries.

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• Geographical boundaries are no longer strong
  enough to restrict the progress flow of
  technology.
• India has developed a strong IT industry with
  workers writing software programs for America
  Europe MNCs.
• Allowing all to be equal players on world
  platform.
• Software is highly demanded, so Indians have
  greater mobility.
• Indian units of CISCO, INTEL, IBM, etc have filed
  applications with US Patent office engineers for
  developing new ideas for aircraft engines,
  transport sytems etc.
• India has the potential not to be dependent on
  other countries for technology, but be
  independent.

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D Impact on Sports

• Globalization had brought a big very huge
  impact on sports.
• IPL is one of the most successful franchise based
  sporting tournament status.
• Features-international players, coaches,
  management, sponsors etc
• IPL-Season 2 Season 3 were streamed live on
  YOUTUBE.
• IPL had grown its domestic tournament status.

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• Future of this game is unpredictable in longrun
  the stakeholders can expect to make enough money
  in short to medium term.
• IPL franchise have earned more money from cricket
  in last 2 years than PCB has in its entire
  history.
• Everyone the players, advertisers,
  administrators, viewers and fans all shake hands
  leave happy..
• Globalization had hardly brought any impact on
  other sports such as football hockey boxing
  wrestling etc
• We thank our Indian Government for giving at
  least a chance to Indian talent or else we can
  see the serious problem of Indian sports.

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Future of globalization in India

• Worlds perception of India has changed
  drastically in recent years.
• Cradle of software industry, fastest growing
  economy, the worlds outsourcing hub are the
  titles used for India.
• Before Indians were laid back people, content
  fatalistic But now they are hungry for
  recognition, power progress anxious to see
  their dream take shape.
• Our belief is our strength strength is power
  that took humans to the moon.
• This power can work wonders it will surely take
  India to the highest pedestal of success
• May be after 50 years we will found MC
  DONALDS,APARTMENTS,JET PLANES ON
  MOON!!!!!!!!!!!

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Thank you.