Fringe session on behavioural change

1

• Fringe session on behavioural change
• 24 September 2014
• Lidija Pavic-Rogošic
• ODRAZ-Sustainable Community Development
• CIVITAS ELAN partner in Zagreb

2
Background before CIVITAS

• City of Zagreb is faced with a continuous
  increase in the number of senior citizens
• Mobility is highly important for the quality of
  their lives
• Seniors were not in the focus of PT operator or
  City of Zagreb Transport office as a specific
  user group

3
Target group

• Senior citizens - to encourage them to use more
  public transport

• Recruited in cooperation with City Office for
  Social welfare
• Homes for elderly and seniors associations
  visited (500 participants)
• CIVITAS ELAN joined marking of International Day
  of Older Persons and Healthy week additional
  2.000 beneficiaries
• Public presentations

4
Workshops with senior citizens

• 17 workshops in different homes for elderly and
  their associations
• Participants
• elderly persons
• ZET drivers
• traffic police
• City department for traffic
• City department for social welfare
• ODRAZ as moderator

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
5
What we do during workshops?

• a conversation related to their mobility needs
  and habits
• explanation on how to use new electronic tickets
• ZET drivers and Traffic police give
  recommendation for safety in PT vehicles and
  streets

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
6
Comments / recommendations

• There is a problem with bike path, which is
  directly in front of our elderly home
• We can not manage to cross the street as a green
  light lasts very short
• A lack of culture amongst the cyclist the City
  should look for a solution to the problem of
  rushing bicyclists
• The lack of information about electronic PT
  ticketing system
• A need for more traffic lights with sound
  notification

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
7
Concrete results
Based on a discussion during the workshop,
reccomenations were sent to relevant
institutions ? e.g. together with a traffic
police a proposal for better solution at one
crossroad to be more user friendly was sent to a
City office for traffic
CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
8
Workshops in ZET depot

• for elderly on how to use PT safely and gain
  confidence

• Workshops on safety of elderly in PT with tram
  and bus drivers
• 4 workshops with more then 160 drivers to be more
  sensitive and responsive to elderly passangers

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
9
The leaflet

• a leaflet with practical advices for seniors on
  how to use PT distributed at events
• the first of the kind

• Elderly friendly
• big letters
• pictures
• simple explanations

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
10
International Day of Older Persons

• 29 September
• opportunity to distribute practical guidelines
  for safer use of public transport for elderly
  people
• well accepted by seniors

Mayor of Zagreb
CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
11
Short educational film
Excellent feedback from elderly people during
workshops Attracts the interest of media

• A short film Alojz and Vlatka and their
  behaviour while using PT
• http//www.youtube.com/watch?v3zoaGg4Zn9g

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
12
Media and Safety of elderly in PT

• To raise awareness of public and seniors
• elderly people and PT drivers as main characters
• three TV reportages on elderly and safety in PT
  (including short film, interview with bus driver)
  
• web articles
• written articles

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
13
Triggers
ORGANISATION TRIGGER
Elderly Want to be heard by institutions Want to have better mobility conditions
City office for social welfare New approach to their beneficiaries
Homes for elderly Care for seniors safety
ZET (PT provider) New approach for specific beneficiary group that is growing
Traffic police Care for citizens safety, including seniors who are vulnerable group
City office for traffic Improved solutions in traffic, less accidents
ODRAZ Public participation and cooperation with local government - involve seniors in the process
CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
14
Working with the target group

• Seniors showed appreciation, in particular
  emphasising the attention given to them - not as
  a part of problem, but as a part of mobility
  solutions
• Lessons learned
• new angle to the issue is worth trying -
  sometimes small interventions could contribute to
  the quality of life for senior citizens
• special attention should be put on growing
  stakeholder group of seniors by ZET- they
  represent an important public transport users

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
15
What we found out?

• Elderly willing to participate in mobility
  dialoge - they know specific problems in their
  neighbourhood and think about possible solutions
• Trust should be built - many citizens, including
  elderly, do not believe that they can influence
  decision-making
• Those involved were satisfied for the opportunity
  of gathering together and discussing issues of
  common interest
• Concrete initiatives emerged

CIVITAS FORUM 2014 24/9/14 Casablanca
Lidija Pavic-Rogosic
16
Conclusion

• Mobility behavioural changes among elderly
  require
• Empowerment - enhancement of their capabilities
  so that they can engage and influence the
  institutions that affect their mobility
• Inclusion - removal of institutional and physical
  barriers ? increase access and safety in PT
• Safety and security - lowering of vulnerability
  through reducing risk
• Challenges
• sustainability after the end of the projects

17
Regards from Zagreb! Lidija Pavic-Rogošic ODRAZ-Su
stainable Community Development lidija_at_odraz.hr ww
w.odraz.hr www.civitaszagreb.hr http//www.civitas
.eu