n Chapter 11 Management Skills

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Marketing Essentials
n Chapter 11 Management Skills
Section 11.2 Management Functions
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SECTION 11.2
Management Functions
What You'll Learn

• The three functions of management
• The management techniques used by effective
  managers
• How to motivate employees through a system of
  rewards

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SECTION 11.2
Management Functions
Why It's Important
The concept of management is changing. It is
allowing more employees to fulfill management
functions, whatever their job titles. Understandin
g the functions of management will help you to
excel in any career you choose.
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SECTION 11.2
Management Functions
Key Terms

• planning
• organizing
• controlling
• mission statement

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SECTION 11.2
Management Functions
What Managers Do
All managers perform certain basic functions

• planning
• organizing
• controlling

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SECTION 11.2
Management Functions
Investigate All Options
All management functions involve making
decisions. In order to reach wise decisions on
complex questions, its important to consider all
the options. A process like this can help assure
that decision-makers not leave out important
considerations. What could happen if the problem
is not well defined at first? How will these
steps help you make decisions in your own life?
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SECTION 11.2
Management Functions
Planning
Planning involves deciding what will be done and
how it will be accomplished. Good management
planning is realistic, comprehensive, and
flexible. It includes plans for the short- and
long-range uses of people, technology, and
material resources.
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SECTION 11.2
Management Functions
Organizing
Organizing is a coordinated effort to reach a
company's planning goals. It involves

• assigning responsibility
• establishing working relationships
• staffing
• directing the work of employees

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SECTION 11.2
Management Functions
Vertical or Horizontal
President
Vice President Human Resources Department
Vice President Research and Development Departmen
t
Vice President Accounting and Finance Department
Vice President Information Systems
Vice President Manufacturing Department
Vice President Marketing Department
Manager Product Planning
Manager Marketing Research
Manager Advertising and Promotion
Manager Sales
Sales Regions and Representatives
This chart shows a company organized along
traditional vertical lines. How would the chart
differ if the company were organized
horizontally?
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SECTION 11.2
Management Functions
Controlling
Controlling is the process of comparing what you
planned with actual performance. It involves
three basic activities

• Setting standards.
• Evaluating performance according to those
  standards.
• Solving any problems revealed by the evaluation.

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SECTION 11.2
Management Functions
Mission Statement
M I S S I O N S T A T E M E N T
F
ederal Express is committed to our
PEOPLE-SERVICE-PROFIT PHILOSOPHY. We
will produce outstanding financial returns by
providing totally reliable, competitively
superior global air-ground transportation of
high-priority goods and documents that require
rapid, time-certain delivery. Equally important,
positive control of each package will be
maintained utilizing real-time electronic
tracking andtracing systems. A complete record
of each shipment and delivery will be presented
without request for payment. We will be
helpful, Courteous, and professional to each
other and the public. We will Strive to have a
satisfied customer at the end of each
transaction. David Bronczek Chairman
and CEO
A mission statement is designed to outline the
goals and values of a company. Do you think a
mission statement helps inspire employees to do
their best work for a company?
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SECTION 11.2
Management Functions
Effective Management Techniques
The most effective management techniques are
usually a matter of common sense

• Give clear directions.
• Train new employees well.
• Be consistent.
• Treat employees fairly.

• Be firm when necessary.
• Set a good example.
• Delegate responsibility.
• Foster teamwork.

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SECTION 11.2
Management Functions
Employee Motivation
The more people feel appreciated, the harder they
will work. Managers should

• Provide frequent feedback and yearly evaluations.
• Identify goals and reward employees who
  contribute to those goals.
• Reward smart work, not busy work.

• Suggest ways to improve job performance.
• Encourage creativity.
• Reward employee loyalty by investing in
  continuing education for employees and promoting
  from within.

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SECTION 11.2
Management Functions
Leadership in the 21st Century

• The business world is expected to experience many
  changes in the 21st century, including
• Product life cycles will be shorter.
• There will be fewer projects led by one
  executive.
• Marketing and sales will continue to be the fast
  track to top management. International experience
  will become increasingly important for
  advancement.
• New technology and customer satisfaction will
  become greater priorities.
• New leaders will be more culturally diverse.

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ASSESSMENT
11.2
Reviewing Key Terms and Concepts
1. What are the basic functions of
management? 2. What is the value of employee
orientation? 3. What does it mean to delegate
responsibility? 4. What are two ways to reward
employee loyalty?
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ASSESSMENT
11.2
Thinking Critically
How could a manager's openness to suggestions
from employees influence employee loyalty to a
company?
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11.2
Graphic Organizer
Management Functions
PLANNING
GOALS
ORGANIZING
CONTROLLING
LEADING
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Marketing Essentials
End of Section 11.2