The International Schools Market:

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The International Schools Market Growing,
Changing, Evolving
Presentation by Brinton (Pete) Woodward Director,
Commission on American International Schools
(CAISA) Prepared by Nadia Alam, Research
Associate, NEASC CAISA Workshop, Endicott
College June 23-24, 2010
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Current Statistics (as of April 2010)

• 5,619 international schools worldwide
• (doubled in last 10 years)
• 2,585,413 international school students
• Asia currently accounts for 52 of market

Source ISC Research NEASC calculations
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International Schools as of March 2010
Total 5,609
Includes Middle East and Western Asia
Source ISC Research
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International Schools Geographic Distribution as
of March 2010
Includes Middle East and Western Asia
Source ISC Research NEASC calculations
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Source ISC Research
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Source ISC Research
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Curriculum breakdown as of March 2010
Source ISC Research
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Growth of new English-medium schools, Jan May
2008
Data represent new schools opened in five-month
period from January 2008 to May 2008.
Source ISC Research
9
Percentage distribution of newly established
English-medium international schools between
January and May 2008 by region
Source ISC Research NEASC calculations
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Key Trends in the International School Market

• Staggering growth, especially in Asia
• 2. Increase in percentage of for-profit schools
• 3. Increase in proportion of students from
• host-country population

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Staggering growth, especially in Asia

• Jan 09- Jan 10 International school market
  growth rate 7.2 (370 schools) previously 11
• Number of international schools has doubled in
  last 10 years (2,584 to 5,619 schools)
• Number of international school students has more
  than doubled in last 10 years (1 million to 2.5
  million)
• Number of international school staff has more
  than doubled in last 10 years (90,000 to 220,000)

Source ISC Research
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• Staggering growth, especially in Asia

• greatest growth in Asia (India, China)?11
• More students going to English-speaking countries
  for college/university education

Source ISC Research
13

• India
• Economic development/globalization ?high demand
  quality English-medium education
• Ave. income expected to DOUBLE during this decade
  (OECD)
• of IB schools reaching saturation point
• 25-30 growth rate in the of ICGSE schools each
  year.

Source The Times of India. More international
than ICSE or CBSE schools in Mumbai. By Anashita
Mukherji September 22, 2009 Accessed April 26,
2010 from lthttp//timesofindia.indiatimes.com/city
/mumbai/More-international-than-ICSE-or-CBSE-schoo
ls-in-Mumbai/articleshow/5040315.cmsgt.
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• India
• 2009 170 international schools, 66,256 students
  and 6,462 staff
• Foreign higher ed. institutions now allowed to
  establish campuses in India
• 1999-2009 number of students from India
  attending US higher ed. institutions up 175

Source ISC Research Source Institute of
International Education (IIE)
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India
Source Institute of International Education
(IIE)
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• India
• Growth of middle classwhich will be 10 times
  bigger in 2025
• Projected to be 5th largest consumer market in
  the
• world by 2025 (currently 12th)
• Expanding urban population
• Projections indicate there will be 24 million
  people comprising wealthy class in 2025 (larger
  than pop. of Australia)

Source McKinsey Global Institute
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India
In the next 10 years, you are going to have more
than 40 million children going to college, an
extra 40 millionSo you have to create an
infrastructure for them. --Kapil Sabil,
Minister for Human Resources, India
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• East Asia
• Shortage of schools
• Waiting lists
• Economic growth
• More students going abroad

Source ISC Research
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East Asia
Source ISC Research
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• China
• 249 schools, 115,890 students, 12,414 staff
  (March 10)
• China 3rd largest economy in the world
• Growing disposable income, middle class
• 21 increase in students going to US for
  college/university from 2008 to 2009
• One of the most rapidly expanding markets

Source ISC Research Source World
Bank Source Brookings Institution Source
The Business Review
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Source ISC Research Source Institute of
International Education (IIE)
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China
The first industrial revolution created a 250
increase in per capita income over a 100 year
period. The second industrial revolution
triggered 350 per capita income growth over 60
years. By comparison, China is on track to create
a 700 growth in per capita income in just 20
years. --Wikinvest
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• Expansion of International Baccalaureate

Source International Baccalaureate (IB)
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• IB Growth Over 5 Years

84 increase
200 increase
Source International Baccalaureate (IB)
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• IB Growth Over 1 Year

12 increase
Source International Baccalaureate (IB)
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Key Trends in the International School Market

• Staggering growth, especially in Asia
• 2. Increase in percentage of for-profit schools
• 3. Increase in proportion of students from
• host-country population

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Increase in percentage of for-profit schools

• Growth of private school management companies
  like Global Education Management Services (GEMS),
  Taleem, etc
• Helping meet demand

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Increase in percentage of for-profit schools
In terms of land (allocations), our priority is
international schools in the next five years. We
cant afford another shortfall of educational
placeswhich has a deterrent effect on the
expatriate community planning to come to Hong
Kong for investment or work. --Raymond Sy,
Principal Assistant, Hong Kong Education Bureau
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Increase in percentage of for-profit schools
We are growing both organically and
inorganically. In the next 25 years, I see 5,000
schools with 5 million children. And there will
be no compromise on quality. --Sunny Varkey,
Founder of GEMS
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Key Trends in the International School Market

• Staggering growth, especially in Asia
• 2. Increase in percentage of for-profit schools
• 3. Increase in proportion of students from
  host-country population

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Increase in proportion of students
from host-country population
20 of international students are from
expatriate families and 80 are from local
population opposite of 30 years ago
Source ISC Research
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Future Projections
----
Source ISC Research
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Future Projections
The future will be dominated by for-profit
schools, bilingual to varying degrees, located in
residential communities and increasingly
international in terms of curriculum and
outlook --Nick Brummet, ISC Research, Ltd.,
April 2010
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Discussion