Shabik

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Shabik Mobilize The Future
Uncompromised Mobility in Social Networking and
all that surrounds it
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What is Shabik , or social networking?

• A social network service uses software to
  build online social networks for communities of
  people who share interests and activities or who
  are interested in exploring the interests and
  activities of others.
• Social networking has revolutionized the way
  we communicate and share information with one
  another in today's society. Various social
  networking websites are being used by millions of
  people everyday on a regular basis and it now
  seems that social networking is a part of
  everyday life.
• Shabik is Social Networking Service (Community
  related features like Profile , Photos , chat
  rooms), its also a platform for Internet
  Applications like Email Push , IM , Social News ,
  etc ..
• It has a (Stat-of-the-art) technology that
  works on mobiles and web as well.
• In Short , Shabik is an Internet on the go
  with socialized experience.

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Mobile social networking

• Mobile Social Networking Revenues Could Reach
  Us52 Billion by 2012
• Mobile Social Networking is already an
  established service in some regions, but in 2008
  and beyond new features are attracting larger
  numbers of users and permitting new business
  opportunities. Mobile Social Networking is now a
  global phenomenon with expansion in all
  directions.
• A new report from Informa Telecoms Media
  concludes that the number of mobile social
  networking users exceeded 50 million,
  approximately 2.3 of the global mobile user
  population on December 31 2007. Some of these
  users were registered in multiple mobile
  communities, engaging with friends, having fun
  and sharing their passions with others. With only
  low investments from mobile network operators,
  the growth in users and community registrations
  will continue at a CAGR of 30-50, depending on
  the type of community and the region. By 2012,
  there will be between 12.5 penetration of mobile
  social networks among mobile users globally in
  the most conservative scenario, approximately 23
  in the high growth scenario.
• In 2006, Mobile Social Networking revenues
  exceeded US1.5 billion and more than doubled in
  2007. The revenue growth will accelerate in the
  next two years but after that point, much depends
  on mobile network operators' policies and the
  interests of users. By 2012 revenues generated
  from all business models in this industry is
  forecast to reach US28.9 billion in the most
  conservative scenario and 52 billion in the high
  growth scenario.
• Source cellular-news on 11th February 2008

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Who is behind Shabik?

• Shabik is a result of a joint-venture between
  Singaporean based (Mozat) and Saudi based
  (Tajseed).
• Mozat developed the base product Morange ( Which
  Shabik is based on) and is been in the mark since
  2003 and has 8,000,000 registered users
  worldwide.
• Tajseed localized it and released Shabik , which
  is a local version tolerated for Arab users.
• Mozat provides the backend and Tajseed provides
  the local moderation and support.

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About Tajseed

• Tajseed started in 2001 as Software development
  company and shifted its direction in 2006 into
  VAS (Value added service) for mobile users.
• Today we are WEB Mobile 2.0 company , with main
  focus on Social Networking.
• We employee more then 50 skilled people ranging
  from engineers , localization experts ,
  moderation and support team marketing .
• We are part of Dar-AlRiyadh group which is been
  in the market for over 30 years and employee over
  2000 people and works across different industries
  and have yearly revenue of over 1 Billion .
• Dar Alriyadh web site and parteners page
  http//www.daralriyadh.com/Partnerships.htm

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About Mozat

• MOZAT is a mobile telecommunications technology
  provider boasting a substantial amount of
  knowledge and experience in this domain in order
  to provide the best possible Mobile Social
  Networking Services (M-SNS) platform created,
  designed and supported for any Mobile Services
  Provider (MSP) in the world.
• Founded in Singapore in 2003 by a group of Ph.D.
  scholars and professors of the National
  University of Singapore (NUS) Mozat has won a
  number of awards for its innovations and grown
  into a business oriented company with increasing
  success among MSPs. The successful concept and
  innovative software with its add-on applications
  has even attracted an excess of 8 million users
  of the Mobile Social Networking Platform under
  Mozats own brand.
• The company keeps close at heart knowledge within
  the Mobile Phone Operating Systems domain,
  Software Platforms Technologies domain, Online
  Social Networking Services domain and the User
  Interface design domain. The RD and Product
  Development are partly based on the research of
  our 7 Ph.D.s in the domain of mobile
  telecommunications but also based on the
  accumulated knowledge acquired by our MSP
  partners and our own M-SNS. With over 50 years of
  combined mobile telecommunications business and
  technology experience the Mozat team is committed
  to and has also been proven to be a solid partner
  for MSPs worldwide who delivers carrier grade
  services.
• Headquartered in Singapore in South East Asia
  Mozat is constantly growing and is adding
  regional Mozat offices close to the partners.

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Shabik So what is it?
A mobile services delivery platform specialized
in Mobile Social Networking Services
(SNS) Provides an impeccable user interface to
represent the Mobile Operator branded mobile
services offering to the end user covering an
amazing 80 of all mobile handsets in the market
-gt MAXIMUM user reach with the mobile
services Consists of a back end core server that
simplifies regular internet content and makes it
perfectly optimized for mobile handsets of
various hardware and software capacities Complete
billing capable on all thinkable ways to charge
for mobile services Shabik team mobile operator
experienced and focused offering total CARRIER
GRADE support and application consultancy
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Shabik Our global track record

• A social, messaging and entertainment mobile
  networking platform for mobile operators, today
  having launched or soft launched 4 major mobile
  operators
• Supports over 500 handset models covering some
  80 of the average mobile subscribers handsets
• Over 8,000,000 registered users worldwide till
  date and growing everyday without having
  performed any marketing efforts.
• App Store for 3rd party partners including a very
  effective Software Development Kit (SDK) to
  accurately implement and launch application on
  top of the plaform
• Exceeds 500 million page impressions per month
• Progressively building up more than 900GB of data
  usage monthly
• tools and apps for the users while running
  on a top end technologies

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Shabik in Arab World

• Shabik was deployed for STC (Saudi Arabia) in
  December 2008 and VIVA in Kuwait September 2009
• It has attracted large number of active
  subscribers , and has the most consumption of
  GPRS among other VAS services.
• Its a successful story.
• Source http//www.alriyadh.com/2008/12/26/articl
  e397812.html

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Shabik with STC
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Shabik Features
Shabik! Services
App Store Games Music Applications Services
Life
PushMail
Facebook
Saying
Circle
Shop
Chat
Poke
AOL
Friends
Y! Msg
F! Test
Photo
Setting
Weather
ICQ
MoChat
MSN
Gtalk
Reader
Poll
Ocean Age
Abstraction layer for Symbian, Android, Java,
Windows Mobile, etc
Core server making Internet content mobile
Good old Internet and its content
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Shabik Architecture
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Shabik Services Glimpse (Arabic)
Profile
Home screen
Taking Photo for Profile
Friends List
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Shabik Services Glimpse (Arabic)
Friend Page Options
Search Options for Friends
Chat Rooms List
Inside Chat Room
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Shabik Services Glimpse (Arabic)
Photo Sharing
Sayings (Twitter Like)
News reading Sharing
Adding IM Account
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Shabik Services Glimpse (Arabic)
Accessing Facebook
Adding Email Push Account
Playing Game with Friends
Adding More Applications
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What do we do for carrier?

• Customization of the product , which includes
  Branding , and any agreeable modifications if
  required..
• Hosting of the service Integration with Carrier
  Back-End
• On-going development of the service (new
  versions)
• Costumers support for Carrier and End Users.
• 24/7 moderation (for users content) specific per
  country and policy to be agreed upon.

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Carrier Tajseed Responsibilities
Carrier Tajseed
Branding (Making it Core service) Customization and Integration
Marketing On-going development
Access to backend (Billing Provisioning) Hosting of the service.
First Level Support Second Level Support
24/7 Moderation
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Additional Services
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Shabik Advantage - Moderation

• Unlike most Social Networks online , Shabik was
  build from the ground with Safety Control in
  mind , hence a complete Moderation center is
  provided by Tajseed to observe the Public
  content and remove any inappropriate content
  immediately, the Center work 24/7 in Riyadh/KSA

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Shabik In-Application Support

• Shabik has a special feature for support , which
  is a access to a dedicated (Support Line) from
  within the service , a user called (?????? ????)
  is accessible to all users to supports them and
  answer their questions , and the service
  provider has dedicated team to handle that.
• Users likes this feature since they deal with
  
• an expert of the service that help them
• in a timely manner.
• There is an average of 1000 received and
  answered messages daily.
• Messages are mostly Questions , Support
  request , and feedback .

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Competition Users Ranking

• Ranking (???? ?????? ????????)
• Very sophisticated system to award users
  automatically a Points according to their
  usage and activities, it has many features and
  advantages
• Publicly available to all and with an
  auto-updated Top 10 List daily (to encourage
  competition)
• Transparency , users knows exactly how the system
  works , making it Trustworthy and first of its
  kind.

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Celebrities Interview - STARs application

• Facebook Celebrity Page like features , whereby
  Celebrities will have their own profiles and
  users can Become fans , View Photos , Latest
  Celebrity News and most importantly Interact
  with the celerity.
• A moderated Question and Answers online and
  real-time interview sessions , whereby the
  community will be able to chat real-time with the
  celebrity and ask questions and get answers in a
  completely moderated and personalized manner.
• Features to show how many users are viewings the
  interview now , and options to invite a friend to
  the show , etc.

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Accelerating growth The VIRAL Concept

• To Make sure we on-going growth, a new Friends
  Invitation engine was developed from scratch ,
  to achieve the following
• Awarding , with this new feature , if user A
  sends an invitation to user B , we add record in
  database of that , and if later user B does
  actually subscribe , we automatically award user
  A (The Invite) one month free subscription and
  notify him of that by SMS.
• Simplicity , inviting a friend is very
  streamlined as we will open native user phone
  contacts window and allow him to select as many
  contacts as he wish.
• Trustworthy , the new feature sends the
  invitation from the user phone number , hence the
  person getting the invitation will know who sent
  it and will get his attention as opposed the old
  method which show Shabik as the sender and many
  see that as a SPAM.

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Carrier app store.

• We are developing an app store platform
  similar to Apple IPhone app store , wherein
  Carrier partners can develop apps easily and
  include them in Shabik , aapplication nd the
  platform will take care of things like (discovery
  , installation and upgrades , billing users , etc
  ) hence making Carrier a large portal to online
  applications.

Carrier partners will be able to develop
applications using their existing tools
(Programming Languages) and the new platform will
give them access to tools like
Interface builder Emulator/Debugger One click
publish Analysis Improve
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Multi-Player gaming

• We believe this is going to be the next big thing
  in Online Social Networking and the main driver
  for its revenue , as Social Games , as opposed
  to regular games has the social elements wherein
  user can use his existing Social Graph (In
  Shabik Friends List) to find people to play and
  compete with , hence its totally different user
  experience.
• We are currently developing 3 games for VIVA now
  , and we plan to release new one each 3 months
• Ocean Age (Fish Catching War Game)
• Cards Game (??????? , ????? , ?????, ?????
• tolerated per each Arabic Country
• Football Strategy Game (We know young
• people are Crazy about football and we are
• developing special Game for that)

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Advertizing Platform location

• In each country we are operating , Shabik is
  generating high monthly Page Views and to
  explorer a new revenue stream , an new
  advertizing platform is being developed to offer
  
• Direct Marketing , as with this platform an
  advertiser can specify which segments he is
  interested in reaching , like for example only
  Females , Age range of 18-25 and be-lingual, and
  thanks to Shabik profiles , this is doable with
  high relevancy.
• Location , we are experimenting with an option to
  extract user location by reading the Cell ID
  location , hence ads can be targeted to
  particular cities or even neighborhoods ( example
  new restaurant opening)
• Brand Pages , we are making it possible for Brand
  (example Pepsi) to have brand page and engage
  with users and promote their latest offerings.
• Completely Automated , the platform is completely
  automated and advertisers can create campaign
  , View reports , and manage it completely
  online.

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Thank You