Social Media Strategy for Small Business

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Social Media Strategy for Small Business

• Anthony J. Acosta PhD

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The Rio Grande Valley
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The Rio Grande Valley
YOU live here
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The Rio Grande Valley
YOU live here YOU built this
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The Rio Grande Valley
YOU live here YOU built this
ITS YOUR MARKET!
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Social Media Givens

• Social Media can be good for business

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Social Media Givens

• Social Media can be good for business
• We know what Social Media is.

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Success in Social Media Marketing in 6 Steps
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Step 1  Educate Yourself
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These are the Steps

• Step 1  Educate Yourself
• What is the best social media site for your
  business.
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• Selling yourself    Linkedin
• Service or Process Youtube Videos
• Safe Bets for Most businesses
• Facebook
• Twitter

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Step 2  Observe Others
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• What are others in similar fields doing online
• How are they doing it
• How is the online community reacting

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Step 3  Broadcast Yourself
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Setup your accounts and start publishing.  Make
  sure you don't skip the basics.
• Brand across Social Sites
• Similar Color Schemes
• Same Logo
• Unified Message across the sites
• Link back to your site whenever possible

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Step 4  Participate
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Step 4  Participate
• Join the conversation, start a conversation.
• DO NOT PITCH YOUR PRODUCT
• Social Media is NOT like traditional media.
• You are part of the conversation, not an
  announcer.

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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Step 4  Participate
• Use the "Rule of Thirds"
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• Divide your participation into thirds
• 1/3 of the time you talk about General Topics
• 1/3 of the time you talk to people about them
• 1/3 of the time you mention your offers and
  sales.

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Step 5  Nurture and Grow
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Step 4  Participate
• Step 5  Nurture and Grow
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• This is when you ENGAGE your community, and
  nurture friendships and followers.
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• Build Relationships 

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Step 6  Collaborate
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Step 4  Participate
• Step 5  Nurture and Grow
• Step 6  Collaboration
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• Ask your followers to recommend you.
• Help them help you distribute your message

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EXTRA STEP
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HAVE FUN!!
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These are the Steps

• Step 1  Educate Yourself
• Step 2  Observe Others
• Step 3  Broadcast Yourself
• Step 4  Participate
• Step 5  Nurture and Grow
• Step 6  Collaboration
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• The Extra Step
• HAVE FUN!
• Using humor (pics/videos/fun facts) is a great
  way to stimulate the conversation.

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Thank you

• Oh, you should also follow me on twitter 
  _at_elitistczar