Answers to Your Questions About Green Cleaning

1
Answers to Your Questions About Green Cleaning
What Why
2
Cleaning for Green -Turning the Right Thing to
Do into the Rational and Profitable Thing to Do!
3

• What is Green Cleaning?
• Is Now the Time?

4

• Two fundamental principles
• Cleaning Green is a process, not just a new
  cleaning product.
• Cleaning green must not only be the right thing
  to do, it must be the rational and profitable
  thing to do.

5
Be Cautious Before You Rush To Green

• Dr. Michael Berry
• Retired EPA Research Scientist
• Retired Professor U. of North Carolina
• Led two groundbreaking scientific studies of
  cleaning and indoor environmental quality
  improvement
• CIRI Scientific Advisor
• Author of Cleaning for Health Protecting the
  Built Environment

Dr. Michael Berry
6
Be Cautious Before You Rush To Green

• Green is a process, not a chemical.
• We must have science that supports the
  effectiveness of the green solution.
• Green and cleaning are synonymous terms
  proper removal, collection, and disposal of
  unwanted matter is healthy and good for the
  environment.

Dr. Michael Berry
7
Be Cautious Before You Rush To Green

• Examples of indoor environmental disasters caused
  by switching to so-called green chemicals for
  political purposes
• Bacterial and viral outbreaks in health care
  facilities caused by ineffective and untested
  green disinfectants

Dr. Michael Berry
8
Be Cautious Before You Rush To Green

• Disasters - Continued
• Overuse and misuse of green cleaning chemicals
  because they were not getting the surfaces
  cleaned. A build-up of seed-based organic
  surfactants being applied and not completely
  rinsed / extracted leading to mold farms. When
  products are ineffective at cleaning, the natural
  tendency of the technician is to apply more.

Dr. Michael Berry
9
Green cleaning could be called cleaning green

• Cleaning green ... is achieved by employing
  cleaning products, formulas, equipment,
  procedures or systems intended to minimize any
  harmful environmental impact and maximize
  sustainability of our built environment such
  environments include human health, the air we
  breathe, the water we use, the land and our
  earth.
• Dr. Steven Spivak

• Professor Emeritus, University of Maryland
• ASTM International
• RIA (Formerly ASCR)
• ANSI
• Standards Engineering Society
• ISO

10
Is Green Always Green?

• Just because something is called green, does that
  mean it is really beneficial for you, your
  customer and the environment?
• Some green ideas, adopted for political reasons
  or marketing strategies are not well thought out.

11
Remember How the Government Helped Us Save Water?

• Those low flow toilets that had to be flushed
  several times to get the job done
• Ideas like using cold water and limiting cleaners
  to less effective products can result in more
  chemicals getting into the environment.

12
What Should Green Cleaning Include?
13
8 Dynamics of green cleaning

1. Outdoor environmental impact and footprint
2. Indoor environmental quality
3. Sustainability and the use of renewable resources
   
4. Packaging and recycling issues
5. Reducing use of resources
6. Health impact upon the occupants of the home or
   business
7. Impact of the new green chemistry upon the
   construction and texture of the surface being
   cleaned
8. Cleaning effectiveness

14
What is called green today?

• Almost anything someone wants to call green.
• Example - Clinton era rule If it is
  environmentally preferable over what it replaced
  it can be called green.
• Switching from plastic wrap to cardboard box
  qualified some products to be called green.

15
Green Cleaning Chemistry and Certification
Programs

• Some of the Players in this Game
• Green Seal (GS-37)
• US EPA Design for Environment (DfE)
• GreenList Program
• Eco-Green
• Cleangredients
• California Air Resource Board
  (CARB)

C.A.R.B.
No one certification program covers all of the 8
dynamics!
DfE
16
Shades of Green

• Over 300 organizations with different definitions
  of green
• How do our customers define green?
• No harm to them or family Their pets Cleaning
  techs The environment
• Natural sources, sustainable

17
Who Else Is Trying to Define Green?

• Home products manufacturers are introducing their
  definitions of green cleaning through ads on
  Oprah and Desperate Housewives.

Do your customers listen to what Oprah says?
18
Look at Whats Been called Green for Carpet
Cleaning
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Is It Really Green?

• One company who has SOME Green Seal products,
  shows the Green Seal Logo in advertising that
  includes other products that are not certified as
  green.

24
The fact is that
Kermit was wrong. Its too easy to say your
green
25
Green Cleaning Certification and Your Wallet

• This has an immediate impact upon you as a
  professional cleaner ...
• Large commercial business or government
  cleaning contracts may require green products
  as a provision of the bid.

26
Green Cleaning Certification and Your Wallet

• Upper Middle and Upper Income Prospects
• Many Work in Green Buildings
• Informed about Green Issues
• Are Socially Responsible
• Show Green Concerns

27
Who Is a Green Customer?

• Not her!
• It is not aging hippies that spend money on green
  cleaning.

28
Who Is a Green Customer?

• This woman. (Yes, it is women we market to.)
• Educated
• Well informed
• Professional job with responsibility

29
Will These Prospects Buy from a Green company?

• Good Housekeeping survey reports that 42 will
  pay more for environmentally friendly or green
  products and services.
• Survey 73 would choose green if price was
  equal or only slightly more.

30

• Cleaning the totally trashed out and filthy
  carpet with caked on grease in a Chinese
  Restaurant has NOTHING to do with what we are
  discussing!

31

• Why is Bridgepoint Involved?
• What do We Offer?

32
Bridgepoint is Bringing Common Sense and Balance
to the Green Picture

• We have been innovative and first on many
  products but these issues were too important to
  rush into. We wanted to get the facts straight,
  use the truly best formulation technology, and
  put our customer first in how we approached this.

33
Green is a process, not just a cleaning solution

• We recognize that green is more that a cleaning
  solution. Its a process.
• Green cleaning must include the proper management
  of the environment being cleaned.
• It includes a properly trained cleaning
  technician who understands the nature and
  construction of the surface they are cleaning, as
  well as the composition of the soling they want
  to extract.
• It includes proper cleaning procedures according
  to industry standards.
• Finally, it includes the proper disposal of
  cleaning waste water.
• Green is so much more than how a chemical is
  made its a commitment to understanding how it
  is used in the overall cleaning process.

34
Green based on research and scientific testing,
not hype and what sounds good

• We carefully studied and evaluated the science
  behind the recommendations for green
  ingredients from a number of sources. While we
  evaluated guidelines from a number of green
  certification and listing programs, we found that
  the best guidelines came from the U.S.
  Environmental Protection Agency Design for
  Environment (DfE) program
• We insisted that the companies who supplied us
  with ingredients and claimed they were green,
  had the information to back up their claims.

35
Green based on research and scientific testing,
not hype and what sounds good

• We tested and evaluated the formulas for cleaning
  effectiveness in our own laboratory and in field
  testing. Then we submitted the formulas to a
  leading independent testing laboratory to
  scientifically measure the level of actual soil
  removal, and to ensure that they did not
  contribute to rapid resoling.
• Then we knew that we had green cleaning solutions
  that had the best presently available facts and
  science backing them up.

36
Committing to the process of Cleaning Green

1. We chose green cleaning products that have been
   tested, measured, and demonstrated to work
   Bridgepoint Green Balance. The answer to a carpet
   cleaning job with significant soiling is not to
   continuously apply more chemical to get the job
   done.

37
Introducing Green Balance from Bridgepoint

• They are approved by the Carpet and Rug Institute
  (CRI) Seal of Approval Program (SOA) signifying
  their cleaning effectiveness, as well as the fact
  they do not contribute to re-soiling.
• The CRI testing process
• Assure pH is not excessive
• The solution contains no optical brighteners
• Measures any negative effect on carpet texture
• Makes sure no residue is left that would cause
  rapid re-soiling.
• Finally it measures for soil removal and cleaning
  effectiveness.

38
Green Balance from Bridgepoint

• Ingredients from renewable sources, quickly
  biodegradable
• Non-toxic no known carcinogens no allergy
  triggers
• No added fragrances
• No Added dyes
• No Solvents!

Ideal for homes with chemical sensitivities
39
Green Balance from Bridgepoint Why no solvents?

• Safety for the users and occupants
• Regulations (in California and 10 other states)
  limit the allowable level of solvents to a level
  where effectiveness is doubtful. These
  restrictions are only going to get tighter.
• Solvents, even natural ones, are not typically
  green.
• Soybean oil replacement solvents are massive
  contributors to carpet re-soiling.

40
Why is now the time for green cleaning and
Bridgepoint Green Balance Cleaning Solutions?

• The right thing to do is now finally the rational
  thing to do.
• It is highly marketable to the clientele most
  of you are after.
• Because you recognize green is more than a
  cleaning product, its a commitment to an overall
  process.

41
We have Many Green Products

• Different shades
• None are harmful when used as directed
• Products from Natural or renewable Sources
  Citrus Solv
• Plentiful sources Prolon
• phosphates
• Only food grade ingredients are used,

42
Green is a commitment ...

• ... to providing your customer with cleaning and
  confidence.
• Green Balance is also a commitment to you our
  customer, to use the best available science,
  understanding and testing we can to bring to you,
  recognizing that the way carpets look, feel and
  perform after they have cleaned them is critical
  to your reputation as a professional.
• Its about providing you with a green cleaning
  solution that you can be absolutely confident
  will provide your customer with a cleaner,
  fresher carpet.

43
Is marketing the concept of green or
environmentally preferred new to carpet
cleaning?
The answer is a resounding.

• NO!

As a matter of fact, many successful and savvy
marketers like you have been doing this for years!
44
So what has changed?

• The right thing to do has now become the rational
  business decision to make
• Why?
• Improved performance of green cleaning products
• Improved marketing strategies have taken the
  cleaners in this audience beyond cleaning the
  carpet in a Chinese restaurant
• Whether you believe it is the planet, the
  professors, or the politicians that are in peril,
  the economic drive to switch to green is growing.

45
Consumers Are Assaultedwith Green Information

• The environment and green causes are in the news
  daily.

46
Consumer may be persuaded to think globally but
she acts locally.

• She is more concerned about her kids and pets
  (and maybe her husband) than global warming.

47
Green Marketing Programs that are Working

• Sell the benefits that mean the most to her
  (clean carpet looks good and it is healthy) ...
  then bring in the added benefit that your service
  is green

48
Does Your Client Believe Youre Green?

• It takes more than your ad copy to convince her
  ...

49
The Green Balance Carpet Cleaning Process
Provides
How can you market green and answer every
potential clients question ... Whats in it for
me?
50
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Committed Technicians - Our company is
  committed to the technical education of our
  cleaning technicians in the best cleaning
  practices in the industry. They understand the
  construction of your carpet and the nature of the
  substances that soil them.

51
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Safe Cleaning Products The cleaning solutions
  we use are safe for your children and pets. They
  are ideal for cleaning in homes with chemical
  sensitivities because they contain no added
  fragrances, dyes, or solvents. And they wont
  hurt the construction or texture of your
  carpeting.

52
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• EPA Studies Confirm Cleaning Makes Your Home
  Healthier -
• Environmental Protection Agency
  studies confirmed that periodic, professional
  cleaning using truck mounted hot water
  extraction carpet cleaning had a
  dramatic, positive impact on the
  reduction of contaminants, pollutants, and
  allergens in the indoor environment.

53
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Guaranteed Work If youre unhappy with our
  work for any reason, well work until your
  satisfied.

54
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Effective Cleaning Products
  and Techniques -
• The cleaning solutions we use
  have been tested and
  scrutinized by an independent laboratory to
  ensure they work effectively. We guarantee they
  will improve the visual appearance of your carpet
  and not contribute to rapid re-soiling. Your
  carpets will stay cleaner longer.

55
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Effective Cleaning Products and
  Techniques
  Also, our powerful cleaning process
  safely and effectively removes almost
  every spill your family can
  conjure up. A few specialty stains may require
  additional treatment steps, but rest assured we
  have the most technologically advanced stain
  removal processes available.

56
Carpet you can truly live on
Whats in it for your customer?

• The Green Balance Process for A Clean, Safe,
  Healthy Home

• Cleaning that Keeps Your Carpet Warranty Intact
  - We are your carpet
  warranty experts. Our cleaning
  processes and solutions have
  been tested and approved by leading
  carpet manufacturers. Most carpet stain
  resistant and texture retention
  warranties require periodic professional
  hot water extraction cleaning. Our cleaning
  solutions are approved by the Carpet and Rug
  Institute Seal of Approval Program Well provide
  you with the documentation you need to keep your
  carpet warranties in full effect!

57
And a world you and your children can truly live
in
What makes them feel good and reinforces their
decision?

• Oh yeah. Our cleaning processes and solutions are
  GREEN, too!

58
What Message Does Your Customer Want to Hear from
You?
Lets examine the points you want to make to
position your company as their choice for green
cleaning.
59
What makes them feel good and reinforces their
decision?

• Our company is committed to protecting
  the earth
• When they provide the equal or
  best cleaning performance
  available, our cleaning solutions
  contain ingredients that are
  derived from sustainable and
  renewable resources rather than petroleum oil
• Our cleaning solutions are biodegradable and
  non-toxic
• We safely and properly dispose of our cleaning
  wastewater in accordance with the highest
  standards of care. There is no harmful build-up
  of caustic or dangerous solutions in our water
  supply.

60
What makes them feel good and reinforces their
decision?

• Our company is committed to protecting the earth
• Our cleaning solutions are completely solvent
  free. No harmful Volatile Organic Compound
  (V.O.C.) Emissions. No contributions to harmful
  atmospheric gases
• Our Green Balance cleaning
  solutions are ultra-concentrated,
  reducing use of resources in
  transport and use, and the amount
  of cleaning solution needed.
• Our company has made a
  commitment to recycling all of the
  product containers we use.

61
Committing to the process of Cleaning Green

• Our company is committed to best practices to
  minimize waste, maximize recycling and the
  conservation of natural resources, and leaving no
  harmful environmental footprint as a result of
  the carpet cleaning process and the daily
  operations of our company.

62
Committing to the process of Cleaning Green

1. Our company recognizes the product life cycle of
   carpet from fiber production to manufacturing, to
   installation, to maintenance and cleaning, to
   recycling after the useful life of the carpet has
   been reached.

63
Committing to the process of Cleaning Green

1. Our company has made a commitment to clean
   carpeting in accordance with the best practices
   of the industry.

64
Committing to the process of Cleaning Green

1. Our company is committed to the education of our
   cleaning technicians as to what these best
   cleaning and operation practices are, as well as
   an understanding of the construction of carpet,
   and the nature of the soiling to be extracted
   from the carpeting.

65
Committing to the process of Cleaning Green

1. Our company has made a commitment to the proper
   operation and maintenance of its cleaning
   equipment, tools, and vehicle fleet. We want to
   reduce emissions and avoid wasting precious
   resources.

66
Committing to the process of Cleaning Green

1. Our company has made a commitment to make sure
   that exhaust from the cleaning equipment or
   vehicle is directed away from the
   building being cleaned, and properly
   exhausted to the outdoor environment

67
Committing to the process of Cleaning Green

1. Our company has committed to educate the public
   about the importance of cleaning in accordance
   with cleaning frequencies recommended by the
   carpet manufacturer, and as outlined in cleaning
   industry standards developed with the input of
   the United States Environmental Protection
   Agency. It recognizes that the carpet should not
   be allowed to deteriorate to the point that green
   cleaning products can not adequately remove and
   extract the build up of soil and pollutants from
   the carpet.

68
More on marketing and selling Cleaning Green

• Consumer Brochure
• You could use our brochure
• You can make your own.

69
How Can You Address Consumer Concerns About
Carpet Cleaning?
70
Responding to Concerns

• What Should Be Moms 1 Concern?
• Dirty Carpet is a much bigger threat than any
  cleaning product!
• Spilled food and beverages, clothing lint,
  tracked in organic matter are all great food
  sources for microbes, mold, bacteria

71
Responding to Concerns

• 2 Unprotected carpet allows more of these food
  sources to be absorbed into the carpet and stay
  in the carpet longer.
• When Maxim Advanced Protector is applied, liquids
  can be blotted up even dry soils are vacuumed
  away more effectively

72
Responding to Concerns

• 3 Inhaling products being sprayed is more of a
  hazard than being on carpet after cleaning is
  complete.
• Thorough rinsing removes soil cleaning agents
• Keep children, pets, people with illness away
  from the area being cleaned.
• Stay off carpets until dry.

73
Waste Disposal

• Waste water should be disposed of properly
• Varies by state, even city or county
• Always safe to empty into treated sewage line.
  Filter lint
• Never dump into storm drains or where waste will
  flow into creek, stream, pond, lake or other body
  of water