East Midlands Platform for Food, Physical Activity and Health

1
East MidlandsPlatform for Food, Physical
Activity and Health

• Kath Childs
• Sumina Azam

2
Overweight and Obesity in the East Midlands

• Rising trend in overweight obesity, with trend
  in females consistently higher than in England
• Concern that by 2050, 25 children will be obese
  and 40 will be overweight

HM Government (2008), Healthy Weight, Healthy
Lives A cross-Government strategy for England
.DoH
3
HM Government (2008), Healthy Weight, Healthy
Lives A cross-Government strategy for England
.DoH
4
The East Midlands Declaration - Change4Life

• Launch of regional movement on 23rd September
  2009
• Declaration of war on the rising tide of
  obesity
• Aim was to galvanise support from everyone in the
  region including grass roots organisations,
  employers and third sector for an East Midlands
  Platform
• Link made with the EU Platform need for
  exchanging policy ideas and best practice
  nationally, regionally and at local levels
  Robert Madelin

5
EU Platform for Action on Diet, Physical Activity
and Health

• Set up in 2005
• Forum for actors at an EU level who can commit
  their membership to engage in concrete actions
  designed to contain or reverse rising trends in
  obesity
• 33 member organisations that have made over 200
  commitments to date in a variety of areas such as
  food reformulation, education, physical activity
  

6
East Midlands Platform for Food, Physical
Activity and Health

• Modelled on the EU Platform
• Is the Platform transferable and sustainable at a
  regional level?
• Platform members make a commitment to action that
  is over and above current activity that will make
  a contribution towards halting or reversing the
  rising trend in obesity
• Aim is to have members from public, private and
  third sector so that there is a partnership
  approach to tackling obesity

7
Commitment Principles

• Commensurate with the size and type of
  organisation putting it forward
• Must match aims and values of the Platform
• Over and above current organisational activities
• Innovative ?
• Has SMART objectives
• If outward facing, does it engage with local
  partners?
• Capable of being evaluated

8
The Membership Process
INTERNAL EXTERNAL
Sign up to the East Midlands Declaration
Decide on commitment, get internal buy in and sign off Engage with Platform Team
Build up commitment Get guidance from Platform Team
Complete application form with supporting documentation Submit application to Scrutiny Panel via Platform Team
Panel makes comments and gives advice. Recommends membership
Nominate commitment champion Attend 1st Platform meeting 9th June
Membership confirmation pack, present commitment, peer group review
Plan press release on successful membership and use of Platform branding Platform Team will help with communication and branding
Implement commitment Progress report at next Platform meeting
9
Progress

• First shadow Platform meeting held on 3rd March
  
• Engagement with potential members
• Review of potential commitments
• Raising the profile of the Platform
• First full platform meeting on 9 June, with
  review of commitments and welcoming of members

10
Stakeholder Engagement
INTEREST
x Health Service
x Treasury
x Academics
x Sports industry
x media
x Voluntary groups
x Local Government
x transport planners
x planners
x employers
x food industry
x food producers
x food retailers
x caterers
x advertisers
INFLUENCE
11
Public Sector EngagementCurrent cost 1,172
millionEarly Years and Childhood critical
12
Accelerated action

• Lot of activity already
• Limited and contested evidence (EPODE)
• Four pillars political leadership, social
  marketing, public-private partnerships,
  intelligence
• Childrens Trusts could lead integrated delivery,
  aligning and coordinating activity

13
Community Intervention
Local Project Management
Regional Support
14
Offer

• Regional support
• Workforce development - HENRY licences
• Network/mutual support/learning set
• Social marketing expertise
• Data analysis
• Built environment consultancy
• Private sector expertise
• Public sector food procurement
• Commitments
• Leadership support and challenge
• Healthier Nursery food
• Targeted educational programme
• Mentorship eg workplace health

15
Requirement

• Political engagement
• Long term (5 year) commitment
• Identify community CT wide or specific
  community
• Capacity to lead at local level
• Mapping current initiatives
• Development shared evaluation model

16
Contacts further Information

• Web www.regionalplatform.org.uk
• Email info_at_regionalplatform.org.uk
• www.ec.europa.eu/health/nutrition_physical_activit
  y/platform/index_en.htm