Virtual Medical Advisor

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Virtual Medical Advisor
M
A

• Conceptualized and Created by

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Situation
Hi Doc, can you please forward me some good new
reference on our brand _at_
What? I had given you those two Superb articles
on this brand. What did you do of them???
3
Situation
Doc, please dont joke those you had given two
months back. Moreover, they were in combination
treatment!.
So? This is such an old molecule, there is
nothing new in this that gets published.
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Situation
Ok, I will search and will let you know in case
there is something. But not today today I am
working on the new brand, next week!
Doc, those were distributed last Qtr itself and
dont you have any other source other than this
PubMed?
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Situation
Thanks doc, I will work on my bosss presentation
till then. Please send it to me ASAP because then
I will have to give it to vendor, designer, and
printer..
Will try to revert soon, I also have to work on
CME Slides and prepare a protocol for PMS!! f_at_!
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Situation

• Dont you think that this is a real life
  example?
• Have you ever been a part of such communication?
• Is this a regular pre Qtr meeting story?
• Do you want to get out of this situation?Then.
  Read on!

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Boston Matrix

• If you are in marketing, then we dont need to
  tell you the Boston Matrix

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Boston Matrix

• But would definitely like to shift
• Dogs ? Cash Cows!
• Just identify your Orphan Brands and tell us.

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Indian pharmaceutical industry

• Ranked 4th by volume and 13th in value
• Shares 14 of the 57 billion in the generic
  market
• Could reach a size of 20 billion by 2015
• Will become one of the top 10 drug markets in the
  world
• But then, how many block busters did we produce??
• Didnt you have the potential??

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Bottlenecks for brand promotion

• Pharmaceutical firms spend as much on promotion
  of brands (much of it directed at physicians) as
  on RD
• Daunting task where the market is crowded and
  intense
• Lack of evidence based knowledge of medical
  representatives
• Lack of focus by stakeholders, thus
• Orphan brands getting overshadowed by new
  entrants

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Solution Unlocked!

• Give your Dog to our experts.
• and take back the Cash Cow!

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What do we have to offer..
I will prepare input in pre-approved formats to
significantly slash your timelines
I will advise you on the ongoing developments
around the world on your brand/product
Motivate the field by sending quick replies to
the queries raised by doctors
Design CME module or plan and prepare PMS
documents for your product

• Virtual Medical Advisor

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The concept
Weekly/ Monthly abstract compendium
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In one quarter
1 Extended abstract
1 Extended abstract
1 Extended abstract
3 Extended Abstracts in one Qtr
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In one quarter
12 Extended Abstracts in one Yr
One re-written article in one Qtr
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In one year

• 52/ 12 compendium of abstracts published across
  all major journals
• 12 extended abstracts ready for distribution
• 4 re-written articles that can be ready to print

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Not Just bare information

• These inputs can be incorporated in pre-approved
  designs.
• Delivered to you in ready to print format
• Can even be printed and delivered at cost beyond
  advisors cost
• Your VMA does it all!

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Objection handling

• Professional objection handling
• Response by e-mail
• 2 5 Days turnaround
• Provision of full text at extra cost
• Your VMA does it all!

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Continuing Medical Education

• If your brand require CME
• VMA suggests topic to you
• After approval, prepares slides
• Creates speaker notes where required
• Briefs you field officer on the topic
• Your VMA does it all!

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Post Marketing Survellience

• If the product is new and important
• Your VMA advices on PMS Trial
• Prepares protocol
• Prepares CRF
• Briefs doctor via mail (if you want) on the
  procedure
• Your VMA does it all!

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Your VMA deliverables

• 52 or 12 mails on the abstracts
• 12 extended abstracts ready for distribution
• 4 re-written articles that can be ready to print
• Designed CDR copies ready to print
• Queries handled on your product
• Protocol and CRF for PMS
• CME Kits

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Comparison
Medical Manager VMA
Weekly updates on brands
Preparation of EA
Re-writing an articles
Designing of literature
Preparing protocol
Preparing CRF/ ICD/ CME Kit
Handling brand related queries
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Price comparison (Per Annum cost)
Medical Manager Outsourced to vendor Your own VMA
Weekly updates on brand 75,000
Preparation of 12 EA 1,20,000
Re-writing 4 articles 60,000
Designing of 16 literature 70,000
Preparing 1 protocol 30,000
Preparing 1 CRF/ ICD 20,000
Handling queries (100) 75,000
Preparing CME kit 50,000
8 10,00,000 HR expenses 5,00,000 Vendor selection Co-ordination Follow ups Only Smile
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What do you pay (Four Options)

• Silver 1,50,000 per annum
• All abstracts, Extended Abstracts, and Re-written
  Articles
• Gold 2,00,000 per annum
• All the silver membership benefits on
  pre-approved designing templates
• Diamond 3,00,000 per annum
• All the above services along with handling your
  brand related medical queries
• Platinum 3,50,000 per annum
• All the Diamond Membership benefits along with
  advice and preparation of one PMS or CME kit
• Indicative cost

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Your VMA does it all!

• Please read the attached document for further
  details and the best idea is to write to us at
  admin_at_pharmakeez.com

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Disclaimer

• The molecule you intend to enroll will be based
  on first come basis and one generic molecule will
  be handled for only one company because of
  non-compete causes. Thus, before you finalize the
  molecule within your organization, please write
  to us asking for its availability or to block it
  for 30 day that you will require to process the
  membership internally.
• The cost is indicative and might vary depending
  on international launch and patent status for the
  drug.
• Cost indicated is for single molecule and not for
  FDC (Combinations).
• In case queries are to be answered by full text
  articles, then INR 2000 per article will be
  charged extra.