Corporate Social Responsibility as Strategic Development equipment Seminar for the interested party

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Corporate Social Responsibility as Strategic
Development equipmentSeminarfor the
interested party of Ashtarak kat Company
Narine Meliqyan Vice President of Directors
Board
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The framework of the questions to be discussed

• What do you mean by saying corporate social
  responsibility?
• To what extend is the business responsible in the
  solution of the social problems of the republic?
• To what extend is the business independent in the
  social projects?
• What can the business expect in realizing social
  projects?
• How can measure the reasons of the social
  responsibility projects?

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Corporate social responsibility is an important
element of the corporate management, through
which the business influence the society.

• Corporate management is an intergration of
  existence relations of managers of the company
  and its owners, the productivity of the company
  acctivities, owners and the connection of
  protecting the interested party.

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The interested party of the Company
Direct interested party
Indirect interested party
Owners, Employees, Local community, Customers, Bus
iness partners
State governmental bodies, Non commercial
public constructions, Competitors
Company
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The theoretical basis of the corporate social
responsibility
The theory of sober egoism The theory of the
socially responsible attitude
The theory of corporate egoism (Milton Friedman)
The theory of the corporate altruism
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The constructional procedure of the corporate
social responsibility
Social politics of the State
Socially responsible organization
Social projects of the organization
Public organizations
How
Whom
The interested party of the organization
Why
Advantages and benefits
Business social responsibility
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Socially responsible mistakes

• The direction of the social activity is usually
  decided based on the managers of the organization
  and the own preference of the participants.
• Social projects are identified with charitable
  projects, observed as PR or advertisement action.
• In the selection of the social projects the
  systematic approaching is absent.
• It is supposed that social projects can be
  realized only by the large companies.

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The basic principles of realization of the charity

• The charity must be connected with the business
  goals of the organization.
• The realization of the charity projects must be
  controlled by the organization.
• The benefits of the financial charity must be
  measurable.
• The process and the reasons must be translucent
  and visible.

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The advantages of the socially responsible
organization

• Reinforcement of the company image and reputation
• The increase of productivity in company
  activities
• The increase of investment attractiveness in
  company

The investigations state

• The improvement of financial records
• The reinforcement of authority and business
  reputation
• 3.The growth of quality of the work and work
  productivity
• 4.The relations of improvement with the state

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Socially responsible organization must be
directed by the following principles

• Permeability publicity trustworthiness -
  dialogue
• Coordinateness direction unanimity in time
  and space constantly integrativness.
• Contemporaneity prevalence - productivity
• Independence avoidance from the conflicts

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The management procedure of the social
responsibility organization
Management structure
Training programs
The primary directions of the social politics
Monitoring
Social programs
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The basic methods of the social programs

• The own programs of the organization
• Partner programs with the local authorities
• Partner programs with non commercial
  organizations
• Local cooperation with the Media Press

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The basic instruments of realization of the
social responsibility

• Money grant
• Social marketing
• Social investments
• The delegate of the organizations employees
• Charity, sponsorship help

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The standards of the corporate social
responsibility

• Business leading principles
• formed in Ko city (1986)
• Global contract formed with the initiation of the
  UN secretary Qofi Anan (2000)
• Keidanren charter about conscientious corporate
  attitude (1991)
• þþCorporate social responsibility Europe
  enterprise (1995)
• Global principles of Salivan (1999)

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The sources of the modern business rules

• Never do a thing, what does not flow from your
  long-term benefits (Protagor the theory about
  personal benefits)
• Never do a thing, about which you can speak
  loudly (Aristotel, Platon).
• Never do a thing, which does not serve a common
  goal and can not be considered a good deed (St.
  Augustine).
• Never do a thing, which is an infringement
  against the low, as the moral minimum norms of
  the society are represented in the low (Hobs,
  Lock).
• Never do a thing, which does not bring to the
  raise of good living standards of the society, in
  which you live.
• Never advise a thing, that you would not never do
  yourself (Kant).
• Never do a thing, which is ignoring others rights
  (Russo and Jefferson).
• Always function within the low framework in order
  to reach your profits to its maximum (Smith,
  Parrett).
• Never do a thing, which will damage the interests
  of the society (Rolsi - the rule of the
  impartiality distribution).
• Never do a thing, which will prevent others
  self-development.

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The rules of the corporate behavior

• The rules of corporate behavior is an integration
  of principles of the moral and commercial
  activities, which is the document representing
  the corporate relations.

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Common rules of the corporate behavior of
Ashtarak Kat Company

• Honesty, discipline, reliability
• Team work style
• Readiness
• The acceptance of criticism, self- criticism,
• Correction of mistakes and non conflictation
• Professionalism
• The protection of law property
• Hedonistic rule
• Corporate social responsibility
• The avoidance of conflicts

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The corporate behavior of Ashtarak kat Company
towards the interested party

• The rules of the Company s behavior towards the
  employees
• The rules of the companys behavior towards the
  consumers
• The rules of the companys behavior towards the
  competitors
• The rules of the companys behavior towards the
  partners

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Thank you