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Megavortal: our proprietary sports software framework, designed ... social class ABC1 (65%). Students (11%) Fast Web Media - At the top of its game April 2003 ... – PowerPoint PPT presentation

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Title: Chart 1

Business Overview Presentation 07/05/03
  • Mike Flynn C.E.O.
  • Rob Salmon Director of Marketing

Our Business
  • Overview
  • the worlds largest dedicated
    English Premier League Competition website, with
    49 million page impressions a month
  • Megavortal our proprietary sports software
    framework, designed to update a sports fan with
    anything and everything they want to know about
    their sport, wherever it happens across the
    globe. Its showcase is
  • Sports Marketing Our people are grounded in
    marketing skills, eliminating the need for
    outside marketing consultants and since May 2002
    have acted as consultants in their own right to
    major brand owners
  • Finally, our credibility within the Sports world
    is further boosted by hosting and providing web
    content for two of English footballs main
    influencing bodies League Managers and Football
    Writers and we have also designed player
    websites for Joe Cole and Michael Carrick
    (England England U21 players)

Driving up revenues, Driving down cost
  • Revenues increased by 206 from 2001 (447k
    2002 146k 2001)
  • Costs reduced by 27 from ave 2001 to Q1 2003
  • 4thegame site traffic 157 growth since launch in
    Dec 01
  • Unique Visitors now 1.47 million
  • Advertising revenue CPM rising from 1 (2001) to
    25 (2003)
  • Betting Partnership established, with minimum
    monthly guarantee
  • Sports Marketing services formally launched May

4 past present and future
5 What it offers
  • Official Accreditation from Marketing agreement
    with Barclaycard
  • offers unrivalled accessibility to
    everything that is the Barclaycard Premiership
  • Barclaycard Football Club
  • Latest news
  • Interviews
  • Columnists
  • Exclusive manager content
  • Video news
  • Live scores
  • SMS service
  • Mobile Devices
  • Match Previews
  • Match Reports
  • Cup Competitions
  • Player Profiles
  • Statistics
  • Competitions
  • Archives

6 - From strength to strength
7 Measures of success
  • The biggest single English Football website on
    the World Wide Web
  • Unique visitor number of over 1.47 million (Feb.
    2003 Webtrends)
  • was the fifth largest sports website
    in Campaign Sports Website watch (Jan 2003)
  • is ranked first in the Search Engine
    rankings of Google premiership / premier league
    / English premier league
  • 4thegame is accessed by users from 166 countries
  • Shortlisted U.K. Sports Website of the Year 2002
  • The average user (uk)
  • male (77)
  • aged 32
  • earns c35,000 p.a.
  • full time employment (69)
  • social class ABC1 (65).
  • Students (11)

8 Significant commercial value
  • The scale and status of generates
    significant commercial value for those wishing to
    reach followers of the Premiership, its teams and
  • Its Core revenue generators are
  • Advertising
  • Global Online advertising forecast to grow at a
    Compound rate

    of 21 over the next five years
  • Banner ads cpms growing.
  • New ad platforms much higher cpms.
  • More relevant ads eg Ford, Pepsi and Vodafone
  • Betting
  • Strong brand partnered - Ladbrokes.
  • Ladbrokes online betting turnover growing at
    over 250
  • Football - 50 of Ladbrokes online betting
    revenue and growing.
  • Min Monthly guarantee and share of revenue
  • New revenue generators are
  • Sponsorship
  • Primary partnership provides Official
    accreditation, marketing, merchandise and
    traffic value
  • Associate Sponsorships within site eg Video,
    Results etc
  • Content Sale
  • SMS results and information service
  • Provision to other media platforms

9 Critical Goals Significant
  • Build 4thegame user base
  • Increase Unique visitor numbers, driving Page
    Views and Ad potential
  • Increase interactive users Club membership
    driving consumer spend via site up Betting, SMS,
    Barclaycards, Merchandise
  • Firmly establish
  • As the pre-eminent UK Football website
  • A top 5 World Single Sport website
  • Becoming a must buy media platform for all
    major sports brands

Mega Vortals the shape of things to come
11 What it represents
  • The technology of Fast Search Transfer has been
    adapted for bespoke use by FWM as a business to
    business model.
  • 90 Technology 10 FWM editorial
  • It is available to any company to communicate
    more effectively with the supporters of the sport
    in which they supply, partner or sponsor
  • The showcase for the concept is the football
    Vortal using 4thegame as its
  • FWM plan to offer a series of Vortals, either
    focussing on a particular sport or on a
    particular market/geography within the sport (eg
    US kids who play soccer)

12 What it offers
  • Megasoccer is an Internet Vortal dedicated to
    world football it aims to deliver the world of
    soccer on one site
  • It carries football information on 59 countries
    and 91 leagues / competitions
  • Editorial Features/Columnists
  • Photo Galleries
  • Video News
  • Editorial/Community Polls
  • Community Forum
  • Community/Editorial Newsletter
  • Dynamic News Links
  • Related Links
  • Features a dedicated soccer search engine which
    contains circa 440,000 urls
  • Accessed by users from 149 different countries
  • Listed first in most popular soccer sites in directory

MegaVortals Significant
commercial potential
  • Revenue will be obtained from licensing
    managing all or part of the Mega technology
    platform (B2B)
  • We will actively target leading sports brands,
    associations and sponsors with an extremely cost
    effective web solution
  • And. as a stand alone website,
    has a number of revenue opportunities
  • Advertising Sponsorship
  • Betting partnership
  • Sale of content through another medium i.e. via
    SMS or content sales to a third party media

Players in the sports industry that do not form
partnerships with technology companies or embrace
new technology will be left behind. Rachael
Church (Managing Director,sports research and
consulting company ArkSports Limited )
Sports Marketing online and offline
Passionate about the game and its value
Mike Sarah
Rob Michele
  • The sports marketing team are grounded in sport
    and include
  • Mike Flynn CEO of FWM and previously Director
    of Sponsorship at Bass responsible for Carlings
    award winning sponsorship of the FA Premier
    League and the Worthington Cup amongst others.
  • Rob Salmon (Director of Marketing) Rob was the
    Sponsorship Manager for the FA Carling
    Premiership and also enjoyed a spell as Sports
    Editor at AOL UK.
  • Michele Singh (Account Manager) Michele has
    worked at Disneys Soccernet, Eurosport and the
    BBC on events including World Cup 98 and Euro
  • Sarah Spencer (Account Manager) Football is in
    Sarahs blood prior to FWM Sarah worked with the
    English FA, Middlesborough FC and Leeds United
  • Joseph Beale (Account Executive) Joseph works
    with clients such as allsports and Carling.

Sports marketing Saving cost / generating
revenue / opening doors
  • First and foremost the Sports Marketing Team are
    the marketing force behind and, maximising awareness and driving
    traffic - saving the cost of outside consultants
  • Secondly, their abilities have been recognised by
    other Sports and Sponsorship brand owners. As
    such FWM obtain an additional revenue for a range
    of online and offline marketing services
  • Sponsorship consultancy for Western Union
  • Public Relations activity for allsports
  • Search engine marketing for Manchester United and
  • Various online marketing services for Barclaycard
    and Carling
  • Finally, the team are in regular contact with a
    wide range of senior marketing personnel (budget
    holders) and as such, are well placed to
    communicate the incredible scale and reach of
    FWMs online assets and Mega Vortal

In summary
  • Internet will be an ever more compelling
    communication medium for a wide variety of
    product and service providers moving from spoke
    to hub in marketing strategies
  • The generalist sports site offering width without
    depth will continue to fade and die specialist
    sites such as that are passionate
    about their niche, and Vortals offering real
    depth such as will flourish
  • FWM is a sport specialist in a unique position
  • We offer B2C media and services through all revenue platforms growing
  • We offer B2B services through Mega Vortals and
    Marketing Services Investors in Sport need
    other skill sets (that we have), to maximise
    their return
  • We have a fast growing reputation within the UK
    Sports Industry We have glowing references
    from UK Sports Industry
  • Out of the Internet Doom and perfectly placed
    to benefit in the real new world
  • Our own websites
  • Our clients, and potential clients website
  • Other Investors in Sport through PR and
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