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local focus_global reach


... technology options for tracking runners,' said Ronnie Skoeld, Marketing Director ... runners within seconds, saving up to several minutes per runner using UHF RFID ... – PowerPoint PPT presentation

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Title: local focus_global reach


local focus_global reach
Who is Alien
  • Alien is a leading manufacture of UHF Gen 2 EPC
    Global RFID tags and readers.

Who is Alien
  • Alien Technology provides UHF Radio Frequency
    Identification (RFID) products and services to
    customers in retail, consumer goods,
    manufacturing, defense, transportation and
    logistics, pharmaceuticals and other industries.
    Organizations use Alien's RFID products and
    services to improve the effectiveness, efficiency
    and security of their supply chains, logistics
    and asset tracking operations. Alien's products
    include RFID tags, RFID readers and related
    training and professional services. Alien's
    patented Fluidic Self Assembly (FSA) technology
    and related proprietary manufacturing processes
    are designed to enable the manufacture of high
    volume, low cost RFID tags.
  • Alien was founded in l994. Aliens facilities
    include its corporate headquarters in Morgan
    Hill, CA RFID tag manufacturing facility in
    Fargo, ND the Alien RFID Solutions Center in the
    Dayton, Ohio area, Quatrotecs offices at the San
    Francisco International Airport (SFO) and its
    sales offices in the US, Europe and Asia. Alien
    is a member of EPCGlobal.

Who is Adilam
Commenced July 2004
Opened Sept 1983
Electronic sold June 4th 2007
Why is Adilam different in RFID
  • Understanding down to the chip level due to being
    a silicon IC supplier.
  • Sound knowledge in LF, HF and UHF, offering
    different solutions to each market.
  • Expertise in Logistics due to the Electronics
    distribution side of the business.
  • Ability to supply a complete solution.

What is RFID
  • RFID stands for Radio Frequency Identification, a
    technology with its roots in World War II.
  • Today, Ultra-High Frequency (UHF) RFID is
    emerging as a premier technology for automating
    the identification and tracking of commodities
    and collecting valuable information on their
    whereabouts, contents, physical state and more.
  • Organizations in Retail, Defense, Transportation,
    Healthcare, Library and other industries are
    increasingly employing RFID technology to bring
    new efficiencies to supply chains, track assets,
    ensure product quality and consumer safety,
    protect the integrity of their brands, promote
    security and more.

How RFID works
  • A RFID system has several components including
    chips, tags, readers and antennas.
  • In its simplest form, a small silicon chip is
    attached to a small flexible antenna to create a
    tag. When a tag is to be read, the reader (which
    also uses an antenna) sends it a radio signal.
  • The tag absorbs some of the RF energy from the
    reader signal and reflects it back as a return
    signal delivering information from the tag's

  • LF Low 125-134Khz
  • OK in water
  • Low speed and close distance
  • Multiple types and Standards
  • HF High 13.56Mhz
  • Fair in Water
  • Medium speed and close distance
  • Various types and Standards
  • UHF Ultra High 860-960Mhz
  • Does not like water
  • Fast and with distance
  • Gen 2 EPC Global one standard for all designed
    for multiple vendors.

UHF EPC Global
  • Alien is a founding member of EPC Global, a
    user-driven standards body focused entirely on
    facilitating low-cost, high-performing RFID
    solutions. The EPC Class 1 specification has been
    adopted industry wide as the standard for open,
    flexible UHF RFID systems.
  • EPC Global recently published the new EPC Class 1
    Gen 2 protocol, which is anticipated to
    accelerate the global uptake of RFID technology.
    Gen 2 hardware development is moving ahead
    quickly and the specification's acceptance as an
    official ISO standard is anticipated in 2006.
    Additionally, the EPC Reader Protocol is
    currently in development by the EPC Software
    Action Group, which has been frequently chaired
    by Alien personnel.

The RFID Market
Key Global RFID markets. Ticketing /
Transport HF Automotive/ Aero space LF
HF Animal LF Pharmacy HF UHF Library
HF UHF Logistics UHF Retail UHF
Waste LF
Library snap shot
  • Libraries are investing M in RFID,
  • For many years HF has been promoted by vendors.
  • Each HF system are not compatible with each
    other, Locking libraries into a single supplier.
  • Libraries have only recently been aware of UHF.
    Gen 1 works well in the Library, Gen 2 is
    estimated at 30-50 better than Gen 1.
  • There are over 16 libraries implementing UHF
  • Comments presented in the Perth RFID seminar
    April 2007.
  • The Library RFID market is being directed by RFID
  • Its now time that Libraries drove the choice of
    technology and are not dictated to by vendors.
  • The future technology of choice will be UHF.
  • Question asked of RFDI manufactures - If the
    library market was only introduced to RFID today,
    what technology would be promoted to libraries by
    vendors HF or UHF. Answer was UHF.

Why UHF.
  • Technically
  • Faster
  • Greater distance
  • Faster Anti collision
  • More durable (you can cut a UHF tags and it still
  • Tags are smaller
  • Readers are tunable to the environment.
  • Dealing with distance requires consideration of
    the environment.
  • UHF will save the library market Billions.
  • Open source,
  • UHF Gen 2 utilises EPC Global codes to identify
    items so that a consistent global standard of
    synchronization and scalability is achieved.
  • The EPC Global standard does not have to be used,
    although all suppliers of tags and readers must
    be able to read each other. Your not locked
    into one supplier.
  • Potential zero cost tag
  • If manufactures of Books CD/DVD integrated RFID
    at the point of manufacture what Frequency would
    they choose?
  • Why would they choose it?

UHF Library update
  • UHF Gen 2 libraries are being implemented, there
    is great interest from overseas libraries and
  • Various Asian countries are promoting UHF Gen 2
    within the library market.
  • UK, China, Malaysia, Japan.
  • Japan has announced their desired technology for
    the future is UHF Gen 2.
  • White paper released on the application of UHF in
    Libraries, Sybis.
  • www.sybis.com.au
  • UHF Gen2 ISO 16000 part C, Sip2 and NSIP
    interface being integrated into checkouts.

What can RFID offer.
  • Self check out.
  • Better use of recourses
  • Self return with auto sorter.
  • Better use of recourses
  • Security gates.
  • Reduction in loss of inventory
  • RFID stock takes.
  • Quicker stock takes.
  • Searching for lost books
  • Better use of recourses.
  • More time to spend with patrons.
  • Civic duty to location.

UHF EPC Global Gen 2
  • UHF does present a sound solution.
  • UHF Gen 2 is worth a further re investment due to
    security gate requirements better anti collision
    requirements and more hand held devices .
  • The environment needs to be considered more with
    UHF due to achieving distance. With distanced
    come greater benefits.
  • The integrators are the software providers not
    the RFID hardware suppliers. Hardware providers
    need to sell RFID product via ERP vendors.
  • Adilam works with software vendors and passes on
    the tacit knowledge.
  • Libraries are very interested in RFID and are
    looking for the next step.
  • UHF was a decision made by Civica after careful
    consideration of library expectations.

New Products
  • ALR9900 Feb 2008 4 port reader
  • ALR9650 Mar 2008 Single Reader antenna combined.
  • ALL9529 Dec 2007 23x23mm Mini square
  • Check out Feb 2008 SIP2 NCIP. Intelligent
  • Smart gate May 2008 Individual antenna

Tags on athletes
  • October 16, 2007, Morgan Hill, Calif. Alien
    Technology, an industry leader in Radio Frequency
    Identification (RFID) products and services,
    today announced the use of RFID to save time and
    money for athletic event organizers and
  • Race timer of Sweden, an Alien Technology Value
    Added Solutions Provider (VASP), has implemented
    RFID at race events around Europe to benefit more
    than two hundred and fifty thousand runners.
  • Assigning a unique identification (ID) tag number
    to runners has been a common practice for more
    than a decade. The unique ID has primarily
    consisted of attaching bar code labels or low
    frequency (LF) RFID tags to the laces of runners
    shoes. In conjunction with the tags, costly and
    cumbersome mats were spread on the ground to
    track runners at checkpoints throughout the race
    track. The mats incorporated an integrated Radio
    Frequency (RF) antenna to track the runners time
    at these designated checkpoints.
  • Race organizers have long been dissatisfied with
    older technology options for tracking runners,
    said Ronnie Skoeld, Marketing Director for Race
    timer. By making use of Aliens RFID products to
    reliably and cost-effectively track the runners,
    Race timers event customers are saving money and
    time associated with tracking the runners, while
    benefiting the runners in time-saved at the end
    of the race. With RFID, everyone wins.
  • With Aliens highly consistent and reliable UHF
    readers and antennas, there is no need for
    runners to stand in line after crossing the
    finish line to have their unique ID tag be
    scanned by the organizers. Race administrators
    benefit from RFID accuracy reads up to 20 meters
    (approximately 60 feet) to identify runners
    within seconds, saving up to several minutes per
    runner using UHF RFID over barcode or LF RFID.

Self check
Touch screen display Antennas off unless in use.
Self check
  • Library card either by MAG Strip or RFID

Self check
Flexible screen interface running Sip2 .
  • Adilam are leading the way proving UHF is the
    choice technology for libraries.
  • UHF Gen 2 is here .
  • Thanks to Alien and Adilam and many others
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