local focus_global reach

1

local focus_global reach
2
Who is Alien

• Alien is a leading manufacture of UHF Gen 2 EPC
  Global RFID tags and readers.

3
Who is Alien

• Alien Technology provides UHF Radio Frequency
  Identification (RFID) products and services to
  customers in retail, consumer goods,
  manufacturing, defense, transportation and
  logistics, pharmaceuticals and other industries.
  Organizations use Alien's RFID products and
  services to improve the effectiveness, efficiency
  and security of their supply chains, logistics
  and asset tracking operations. Alien's products
  include RFID tags, RFID readers and related
  training and professional services. Alien's
  patented Fluidic Self Assembly (FSA) technology
  and related proprietary manufacturing processes
  are designed to enable the manufacture of high
  volume, low cost RFID tags.
• Alien was founded in l994. Aliens facilities
  include its corporate headquarters in Morgan
  Hill, CA RFID tag manufacturing facility in
  Fargo, ND the Alien RFID Solutions Center in the
  Dayton, Ohio area, Quatrotecs offices at the San
  Francisco International Airport (SFO) and its
  sales offices in the US, Europe and Asia. Alien
  is a member of EPCGlobal.

4
Who is Adilam
Commenced July 2004
Opened Sept 1983
Electronic sold June 4th 2007
5
Why is Adilam different in RFID

• Understanding down to the chip level due to being
  a silicon IC supplier.
• Sound knowledge in LF, HF and UHF, offering
  different solutions to each market.
• Expertise in Logistics due to the Electronics
  distribution side of the business.
• Ability to supply a complete solution.

6
What is RFID

• RFID stands for Radio Frequency Identification, a
  technology with its roots in World War II.
• Today, Ultra-High Frequency (UHF) RFID is
  emerging as a premier technology for automating
  the identification and tracking of commodities
  and collecting valuable information on their
  whereabouts, contents, physical state and more.
• Organizations in Retail, Defense, Transportation,
  Healthcare, Library and other industries are
  increasingly employing RFID technology to bring
  new efficiencies to supply chains, track assets,
  ensure product quality and consumer safety,
  protect the integrity of their brands, promote
  security and more.

7
How RFID works

• A RFID system has several components including
  chips, tags, readers and antennas.
• In its simplest form, a small silicon chip is
  attached to a small flexible antenna to create a
  tag. When a tag is to be read, the reader (which
  also uses an antenna) sends it a radio signal.
• The tag absorbs some of the RF energy from the
  reader signal and reflects it back as a return
  signal delivering information from the tag's
  memory.

8
LF, HF, UHF

• LF Low 125-134Khz
• OK in water
• Low speed and close distance
• Multiple types and Standards
• HF High 13.56Mhz
• Fair in Water
• Medium speed and close distance
• Various types and Standards
• UHF Ultra High 860-960Mhz
• Does not like water
• Fast and with distance
• Gen 2 EPC Global one standard for all designed
  for multiple vendors.

9
UHF EPC Global

• Alien is a founding member of EPC Global, a
  user-driven standards body focused entirely on
  facilitating low-cost, high-performing RFID
  solutions. The EPC Class 1 specification has been
  adopted industry wide as the standard for open,
  flexible UHF RFID systems.
• EPC Global recently published the new EPC Class 1
  Gen 2 protocol, which is anticipated to
  accelerate the global uptake of RFID technology.
  Gen 2 hardware development is moving ahead
  quickly and the specification's acceptance as an
  official ISO standard is anticipated in 2006.
  Additionally, the EPC Reader Protocol is
  currently in development by the EPC Software
  Action Group, which has been frequently chaired
  by Alien personnel.

10
The RFID Market
Key Global RFID markets. Ticketing /
Transport HF Automotive/ Aero space LF
HF Animal LF Pharmacy HF UHF Library
HF UHF Logistics UHF Retail UHF
Waste LF
11
Library snap shot

• Libraries are investing M in RFID,
• For many years HF has been promoted by vendors.
• Each HF system are not compatible with each
  other, Locking libraries into a single supplier.
• Libraries have only recently been aware of UHF.
  Gen 1 works well in the Library, Gen 2 is
  estimated at 30-50 better than Gen 1.
• There are over 16 libraries implementing UHF
  technology.
• Comments presented in the Perth RFID seminar
  April 2007.
• The Library RFID market is being directed by RFID
  vendors.
• Its now time that Libraries drove the choice of
  technology and are not dictated to by vendors.
• The future technology of choice will be UHF.
• Question asked of RFDI manufactures - If the
  library market was only introduced to RFID today,
  what technology would be promoted to libraries by
  vendors HF or UHF. Answer was UHF.

12
Why UHF.

• Technically
• Faster
• Greater distance
• Faster Anti collision
• More durable (you can cut a UHF tags and it still
  works).
• Tags are smaller
• Readers are tunable to the environment.
• Dealing with distance requires consideration of
  the environment.
• UHF Is CHEAPER,
• UHF will save the library market Billions.
• Open source,
• UHF Gen 2 utilises EPC Global codes to identify
  items so that a consistent global standard of
  synchronization and scalability is achieved.
• The EPC Global standard does not have to be used,
  although all suppliers of tags and readers must
  be able to read each other. Your not locked
  into one supplier.
• Potential zero cost tag
• If manufactures of Books CD/DVD integrated RFID
  at the point of manufacture what Frequency would
  they choose?
• Why would they choose it?

13
UHF Library update

• UHF Gen 2 libraries are being implemented, there
  is great interest from overseas libraries and
  integrators.
• Various Asian countries are promoting UHF Gen 2
  within the library market.
• UK, China, Malaysia, Japan.
• Japan has announced their desired technology for
  the future is UHF Gen 2.
• White paper released on the application of UHF in
  Libraries, Sybis.
• www.sybis.com.au
• UHF Gen2 ISO 16000 part C, Sip2 and NSIP
  interface being integrated into checkouts.

14
What can RFID offer.

• Self check out.
• Better use of recourses
• Self return with auto sorter.
• Better use of recourses
• Security gates.
• Reduction in loss of inventory
• RFID stock takes.
• Quicker stock takes.
• Searching for lost books
• Better use of recourses.
• More time to spend with patrons.
• Civic duty to location.

15
UHF EPC Global Gen 2

• UHF does present a sound solution.
• UHF Gen 2 is worth a further re investment due to
  security gate requirements better anti collision
  requirements and more hand held devices .
• The environment needs to be considered more with
  UHF due to achieving distance. With distanced
  come greater benefits.
• The integrators are the software providers not
  the RFID hardware suppliers. Hardware providers
  need to sell RFID product via ERP vendors.
• Adilam works with software vendors and passes on
  the tacit knowledge.
• Libraries are very interested in RFID and are
  looking for the next step.
• UHF was a decision made by Civica after careful
  consideration of library expectations.

16
New Products

• ALR9900 Feb 2008 4 port reader
• ALR9650 Mar 2008 Single Reader antenna combined.
• ALL9529 Dec 2007 23x23mm Mini square
• Check out Feb 2008 SIP2 NCIP. Intelligent
  checkout
• Smart gate May 2008 Individual antenna
  adjustments

17
Tags on athletes

• October 16, 2007, Morgan Hill, Calif. Alien
  Technology, an industry leader in Radio Frequency
  Identification (RFID) products and services,
  today announced the use of RFID to save time and
  money for athletic event organizers and
  participants.
• Race timer of Sweden, an Alien Technology Value
  Added Solutions Provider (VASP), has implemented
  RFID at race events around Europe to benefit more
  than two hundred and fifty thousand runners.
• Assigning a unique identification (ID) tag number
  to runners has been a common practice for more
  than a decade. The unique ID has primarily
  consisted of attaching bar code labels or low
  frequency (LF) RFID tags to the laces of runners
  shoes. In conjunction with the tags, costly and
  cumbersome mats were spread on the ground to
  track runners at checkpoints throughout the race
  track. The mats incorporated an integrated Radio
  Frequency (RF) antenna to track the runners time
  at these designated checkpoints.
• Race organizers have long been dissatisfied with
  older technology options for tracking runners,
  said Ronnie Skoeld, Marketing Director for Race
  timer. By making use of Aliens RFID products to
  reliably and cost-effectively track the runners,
  Race timers event customers are saving money and
  time associated with tracking the runners, while
  benefiting the runners in time-saved at the end
  of the race. With RFID, everyone wins.
• With Aliens highly consistent and reliable UHF
  readers and antennas, there is no need for
  runners to stand in line after crossing the
  finish line to have their unique ID tag be
  scanned by the organizers. Race administrators
  benefit from RFID accuracy reads up to 20 meters
  (approximately 60 feet) to identify runners
  within seconds, saving up to several minutes per
  runner using UHF RFID over barcode or LF RFID.

18
Self check
Touch screen display Antennas off unless in use.
19
Self check

• Library card either by MAG Strip or RFID

20
Self check
Flexible screen interface running Sip2 .
21
Conclusion

• Adilam are leading the way proving UHF is the
  choice technology for libraries.
• UHF Gen 2 is here .
• Thanks to Alien and Adilam and many others