GEOMARKETING Locate potential customers to increase sales performance

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GEOMARKETING Locate potential
customers to increase sales performance
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• WHAT IS GEOMARKETING
• LI TO IMPROVE MARKET KNOWLEDGE
• CASE HISTORY THE AUTOKRANE MARKET IN ITALY
• RESULTS

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HOW COULD WE SELL MORE?
SELL MORE TO CUSTOMERS WE ALREADY HAVE
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HOW COULD WE SELL MORE?
SELL TO NEW CUSTOMERS
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TO IMPROVE SALE FORCE EFFICIENCY
HE NEEDS SUPPORT!!
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GEOMARKETING

• Geomarketing introduces a new methodology based
  on a clear territorial analysis of our potential
  market opportunity answering the well known
  questions that every business has
• WHO ARE OUR CUSTOMERS?
• 2. WHAT DO THEY NEED?
• 3. WHERE ARE THEY?

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GEOMARKETING...

• For Geomarketing we intend the use of location
  technology to support market knowledge and
  particuarly the acquisition of potential
  customers datas. Geomarketing provides a valid
  help to the Sales Department giving a clear
  analisys of the real market.
• With Geomarketing companies are able to evaluate
  and use a large number of marketing databases and
  informations produced by different segments of
  business activity with ease and immediacy.

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Geomarketing Components
3-INTERNAL DATABASE ERP CRM
1- STATISTICAL AND MARKETING KWNOLEDGE
GEO
2- GIS SOFTWARE
4-ESTERNAL DATABASE Es.CENSUS GEOCOM
5- MAPS
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GEOMARKETING DEMOItalian Autokranes Market
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GEOMARKETNG investments results

• INVESTMENT 30.000 US
• RETURN extra sales (New customers acquired)
  420.000 US
• TIME 6 months
• ACTIVE CUSTOMERS ( Italy) 4.850
• POTENTIAL CUSTOMERS ( Italy) 88.500
• Sales results in the italian market underline an
  extraperformance of 33 sales in 2005with a
  turnover in 2005 of 140 Millions US .

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POTENTIAL CUSTOMERS BUILDINGS INDUSTRY ITALY
Fonte dati SDA BOCCONI, GEOCOM ITALIA
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GEOMARKETING...where

• From a theorical point of view Geomarketing
  translates basis concepts of market strategy into
  simple datas ready to be used in every day
  working life by sales directors and vendors

Marketing Strategy
Marketing Operations
Geomarketing
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GEOMARKETING POTENTIAL CUSTOMERS / region
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GEOMARKETING Potential Customers / Province
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GEOMARKETING Potential Customers / Zip Code
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GEOMARKETING Drill Down Pushpins
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Customers Sales Zones
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Active customers VS. potential customers
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Sale Force Support
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Sale Force Support
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POTENTIAL CUSTOMERS ITALY
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Geo Database
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Geo Database
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Thank youfor the attention
Q A?