Corporate Social Responsibility Luisa Minoli Association of Small and Medium Industry of Varese area

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Corporate Social ResponsibilityLuisa
MinoliAssociation of Small and Medium Industry
of Varese area
PHARE Business Support Programme of the European
Union UEAPME - SME FIT II
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The steps of CSR in Italy

• Agreements in Italy
• 27 Nov 03 Unioncamere (opening of CSR desks in
  20 Chamber of Commerce)
• 19 Apr 04 Agreement of Confapi with Ministry of
  Welfare
• 09 Jun 04 Agreement with Assolombarda
• 15 Nov 04 Agreement with Association of Labour
  Consultant

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The steps of CSR in Italy

• Project CSR SC

• To create a standard on CSR simple and modular,
  to apply on voluntary basis to companies to
  identify social responsible behaviours.
• To set up instruments to assess the social
  performance of companies (SOCIAL STATMENT)
• To spread the culture of CSR among enterprises
• Guarantee the citizens that the social
  committment advertised by companies is true

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The steps of CSR in Italy

• SOCIAL STATEMENT

• Map
• Guidelines and self-evalutation instruments for
  companies that approach CSR for the first time
• Accounting for companies that already implemented
  CSR

Social Statement
Anagraphic data
Set of Indicators

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The steps of CSR in Italy

• SCHEMA WITH 3 LEVELS OF INDICATORS

• Categories 8 Groups of stakeholders to which
  address specific clusters of indicators
• Aspects Thematic areas monitored by
  performance indicators regarding a particular
  category of stakeholders
• Indicators Measures that provide information on
  a specific aspect. There are qualitative,
  quantitative and economical information

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The steps of CSR in Italy

• INDICATORS

• Common used by SMEs and large companies
• Additional for companies with more than 50
  employees
• Exemple of Indicators
• Category Environment
• Aspect Energy consumption, materials and
  emissions
• Indicators Emissions in atmosphere Rilevance Qu
  alititative Quantitative
• A Si Si
• Description modality of measurement and unity
  of measurement .

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Why promoting CSR?

• Contingent factors
• New ethic and moral attitude
• Structural phenomena
• Globalisation
• Protection of eco-system and desire for
  improvement of life quality
• Research of new leverages for competitiveness and
  innovation

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Main advantages of CSR

• Improvement of management of human resources
• Social responsible behaviours addressed to
  workers and employees Creation of safer working
  environments
• Attracting and keeping the best human rsources
• Increasing committment and productivity of
  workers
• More efficient management of natural sources and
  cost reduction
• Improvement of management of natural sources
• Increase in efficiency resulting in cost
  reduction. Reduction of emissions, waste,
  material recycling
• Increase of profitability and competitiveness

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Principali vantaggi connessi alla CSR

• Improvement in risk management
• To manage the company risk more efficaciously
• (i.e. environmental catastrophe, financial
  scandals , that may compromise not only the
  activity but also the image of the company)

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Main advantages of CSR

• Improvement of corporate image and reputation
• To strenghten company reputation
• To improve corporate image
• To consolidate the intangible assets, this
  represent a leverage to cope with concurrency.
• Improvement of relations with financial
  institutions
• Less onerous cost of money.
• Criteria of assessment based on intangible
  values in the evaluation of overall company risk.

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Critical points/Obstacles in the implementation
of CSR

• Deficiency in cultural approach
• Further costs and costraints
• Lack of competences and/or attitude

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Examples of CSR best practices

• Human Resources
• Politicies to support person with disabilities
  and ethnic minorities
• Training that goes beyond the legislative
  compulsoriness
• Information campaign for diseases prevention
  adressed to workers during work time
• Initiative finalised to a better conciliation
  work and private time in order to better manage
  working time and family requirements of each
  employee

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Confapi agreement

• First national SMEs association to sign a
  protocol with Welfare and Social Policy Ministry
  on 19 April 2004
• Addressed to
• Promotion of support actions to disseminate CSR
  among SMEs
• Actions that contibute to give added value to CSR
  best practices
• Dissemination of objectives and instruments of
  the project CSR-SC

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CONFAPI CSR-SC - Italia

• Testing of set of indicators on
• Pilot companies 20 SMEs
• Sector Mechanical
• Area Nord-est Italy
• Information campaign throughout Italy
• Seminars
• Projects
• Trainig to management

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CONFAPI CSR - Europe

• Partecipation to initiatives promoted by Ueapme
• European multistakeholder forum on CSR
• Projects financed by DG Enterprise and Industry
  of UE
• European campaign for the dissemination of
  social responsibility in the companies,
  addressed to SMEs
• Mainstreaming CSR among SMEs (in course)

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CONFAPI GLOBAL COMPACT 1/2

• UN Project - Global Compact Italia
• UN initiative for CSR carried out by ILO
  (International Labour Organisation)
• Confapi is member of the Steering Committee
• Scope
• Compliance with international instruments, such
  as
• Tripartite declaration of Principles concerning
  Multinational Enterprises and Social Policy of
  ILO
• OECD Guidelines addressed to Mltinational
  Enterprises

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CONFAPI GLOBAL COMPACT 2/2

• UN Project - Global Compact Italia
• An Italian project focused on
• SMEs
• Development perspective
• Confapi participation to the seminar Corporate
  Social Responsibility a new opportunity for
  enterprises addressed to Albanian associations
  and companies (Albania 19 - 21 February 2007)

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Local level

• API Varese
• Survey carried out with Italian companies
• Seminars to create awareness
• Training courses

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CSR

• Italian Business Case
• Italian Textile Company
• Tipografia Galli (Graphic sector)
• Galvanin (Mechanical sector)

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• The Corporate Social Responsibility
• 1 Business Case

Italian Textile Company
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Company
Italian Textile Company

• Employees gt 150
• Sector of activity
• Textile (Weaving, dyeing, finishing, printing).
  Innovative and perfomant knitted fabrics
• Production
• Patent Sensitive Fabrics used for underwear and
  outwear of famous brands

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The company iter
Italian Textile Company
Attention to HR training inviting personnel to
participate to international exhibitions
Involvement of staff with incentives/ production
bonus
Attention to quality (Quality Prize)
Attention to product/process
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The Responsible iter
Italian Textile Company
Support to humanitary initiatives
About 10 of staff are persons with disabilities
Attention to local community
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Promotion of competences/values of human
resources
Italian Textile Company
Set up of a system to participate to the
company results
Creation of job for persons with handicap
CSR
Attention to training processes
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Italian Textile Company
Support to humanitary actions in Africa
Finanancing Local initiative
Positive actions Addressed to Local Community
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Corporate Social Responsibility 2 Business Case
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The company

• It was established in 1800
• Leader at national level for forms used by
  sanitary companies (hospitals, local health
  units)
• The only Italian typography to have obtained the
  ethic certification (SA 8000) and the three
  certification (ISO14001, ISO18001, ISO9001)
• Employees 20
• Sector Graphics/tipography-lithography

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Responsible company

• Attention to quality
• Attention to safety
• Attention to internal environment of company with
  focus on making workers responsible (creation
  of production bonus, guarantee of a safe working
  environment,)

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Social Responsibility the reasons of a choice

• Ambition of company
• Desire for an efficient organization
• Responsibility towards workers
• Requirements to participate to public tenders

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?
CSR a good choice
Yes

• Positive internal environment
• Increase of productivity
• Reduction of defects
• Customer satisfaction
• Investiment in certifications paid back
  economic results

-
!
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Corporate Social Responsibility 3rd Business Case
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The company

• Employees 95
• Sector Mechanical
• Production Production of punching precision
  metal components

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The company

• Certification BEST4 in August 2006
• includes the certifications
• UNI EN ISO 90012000 Quality
• I SO 140012004 Environment
• OHSAS 180011999 Security
• SA8000 Ethics

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The company

• Why the company chose CSR?
• Rhe owners srongly believe in CSR the company is
  social patrimony
• Attention to work environment, to improve
  relation with personnel
• To manage company risks, monitoring processes,
  relations with suppliers and subcontractors,
  compliance with regulations.
• Corporate image, improvement of company
  reputation by stakeholders
• Project for the creation of a Foundation to
  protect the interests of disadvantaged people

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HOW TO PROMOTE CSR IN COMPANIES ?

• TO SET UP AWARDING CRITERIA
• For istance
• Fiscal incentives
• Scores in public contracts
• Incentives to obtain credits

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Thank you!CSRLuisa Minoli API Varese
PHARE Business Support Programme of the European
Union UEAPME - SME FIT II