Personalize your marketing tips for high performing real estate agents

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CMC Marketing
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Personalize Your Marketing Tips For High
Performing Real Estate Agents
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• Personalization works wonders because we like
  hearing and seeing our own names. It works
  because we like talking about ourselves, and we
  love to think that we make our decisions
  completely on our own (who would actually admit
  that theyre easily persuaded?), even if these
  are all well-meaning lies we repeat. If youre
  able to communicate with a swath of people
  without them feeling like one of many, youll
  have a better shot of getting their business.
• As much as possible, your prospects should feel
  like you know exactly how they feel, you
  understand their pain points and youre uniquely
  positioned to help them solve their issues.
  Sending a mass email, sending generic ads, and
  offering the same ole tired home appraisal for
  email capture isnt going to cut it anymore.
• Here are a few out of the box marketing
  strategies that use personalization to help you
  stand head and shoulders above your competition.

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Strategies

• DIRECT MAIL
• Direct mail isnt dead, but if youre going to do
  it, try personalizing your letters as much as
  possible. That means, dont spray and pray into
  peoples mailboxes. Make your letter as quick and
  as simple as possible. Get to the point, and
  include as much information about the potential
  seller as possible. Heres an example
• Do not just send the letter and forget about it.
  Close with an online offer (include a QR code)
  that they can easily access directly from your
  letter. Use the offer as an opportunity to
  capture emails and plug those folks into an email
  nurture campaign (you can create a quick campaign
  that introduces you, your unique selling
  proposition (USP), and offer to hop on the phone
  to chat as a final call to action (CTA).
• Direct mail isnt dead, but if you use it, please
  add an electronic element so you get additional
  touch points with your prospects. You dont want
  to become junk mail.
• EMAIL MARKETING
• Email marketing is also a more traditional
  marketing strategy that some realtors doubt still
  works for some odd reason. The ROI on email
  marketing is a whopping 4300 (not kidding, read
  more here). So, email marketing is far from over,
  and it is still a very good tool for realtors to
  use when trying to stay top of mind. As we
  discussed earlier, the best position to be is not
  necessarily number one on Google, but the last
  person to be in touch with a prospect before they
  make a decision. The most obvious way to do this
  is to show up consistently in their inbox.

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• Lets remember that even if someone doesnt open
  your email, theyre still seeing your name and
  the subject line in their inbox. That stuff still
  sticks! So, obviously the goal is to get them to
  open your email and click to contact you, BUT the
  overall strategy starts working even before then.
• But there is a better way to do email marketing
  than the run-of-the-mill tired newsletters we all
  receive and eventually unsubscribe from. You
  have to offer value. Real value. You should be
  funny/clever, authentic (infuse your emails with
  local updates, sports, etc. if youre actually
  into that stuff), informative and timely. If a
  prospect is a few months out from taking the jump
  to sell their home, but is unsure whether theyd
  be able to afford hopping into a new one, then a
  timely email about your current client Cindy
  who just used the cash she received from selling
  her home to purchase her dream house is going to
  pique their interest.
• Email marketing is effective for prospects, past
  clients and even friends and family. You cant
  just assume that everyone you know will remember
  that youre a realtor. Social media and email
  marketing are amazing tools to help you stay top
  of mind. Automate your mailings to turbo charge
  this strategy.

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SOCIAL MEDIA -

• Speaking of social media, this is the most used
  and frankly, misused marketing tool. Lets break
  down the social media platforms best for realtors
  and some tips to help you make the most out of
  them.
• Facebook -
• Lets start with the most popular, and possibly
  the most hated Facebook. Facebook is a powerful
  tool for marketing, but it is getting more and
  more difficult to gain organic traction on the
  site. This is not going to be reversed, and I
  think other platforms will (and have already
  started to) follow suit. Well talk about ads
  later on, but for now, heres what we suggest.
• Use Facebook groups to your advantage. Dont just
  join local Facebook groups (think mom groups,
  local groups where referrals are often shared
  does anyone know a _______, etc.). Engage in
  these groups regularly (1-2 per week) with your
  own unique value ad to folks in the group try
  sharing the same unique offer you use elsewhere
  to see if anyone bites. Send friend requests to
  everyone who likes the post and thank them for
  liking your post in the group. Add them to a
  special friend group named RE Peeps/Prospects/Fri
  ends, etc.
• Another way to use Facebook groups is to use the
  search feature. Search for real estate in the
  groups and shoot friend requests to anyone who
  recently posted about real estate be sure the
  posts are relatively recent. Add these folks to
  your special friend group as well.

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• Once youve gotten a few friends on your
  special list, you can create a schedule of when
  youll share posts just for them and share it
  with only that group. Theyll come to know you as
  a real estate guru, and develop a trust overtime.
  There are likely a few sales hiding in the bunch.
• Another quick way to stay relevant is to offer
  weekly market updates. What would sellers want to
  know? This is not a sales pitch, this is free
  information. Creating this as a series on your
  Facebook business page could be a great branding
  strategy.
• Lastly, squeeze as much juice from your Facebook
  business page as possible. As I mentioned
  earlier, Facebook is not rewarding organic
  interaction as much as it used to most Facebook
  business pages show up on less than 4 of their
  followers feeds regularly. One of the only way
  to avoid this is to get people commenting on your
  posts. My suggestion get some of your friends
  and family to help. The next time you post on
  your Facebook business page, I suggest you inform
  your close friends and family members and ask
  them to please like and comment on the post. You
  can even make this a thing between you and a few
  other realtors so everyone gets engagement on
  their posts. This is one of the only ways that
  Facebook will push your content out to more of
  your followers and your friends followers as
  well.
• Bonus tip Combine some of these tips together
  for even better results. Asking your friends,
  colleagues, and family to like and comment on
  your market updates in addition to sharing your
  business page market updates with your special
  Facebook friends (on your personal page) will
  increase your engagement reach on the platform in
  a flash!

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Instagram -

• Did you know Instagram is now considered
  primarily a video sharing app (recent news from
  head here). With that being the case, you want to
  give the algorithm what its looking for.
  Whenever youre at a showing, at your office
  closing a deal, driving by gorgeous homes in an
  upscale neighborhood really anything that
  involves houses or real estate take a video
  recording. Use these videos to tell your brand
  story. Youll notice that photos perform better
  than simple text or even graphics, and videos
  outperform everything else. You dont need a
  drone to get traction on the site.
• Hashtags. Dont forget to use them, but also do
  so with strategy in mind. Track the hashtags
  youre using (or get a virtual assistant to do
  this!) and how theyre performing. You can also
  check to see what your competition is using on
  their posts about similar things. Using generic
  hashtags like realestate wont cut it. Youll be
  posting to the void and seeing little to no
  results. Step out of the box, like this
  brokerage
• LinkedIn
• LinkedIn is good for commercial realtors and
  investors, but as a residential real estate
  professional, Id suggest you use your time and
  marketing budget wisely and stay away from
  LinkedIn.

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YouTube -

• YouTube is a really great tool to use for
  marketing your real estate business. You can use
  it much like Facebook sharing industry updates
  and getting super specific about your USP. It
  takes a bit more time and resources to get
  started than the other strategies on here, but
  the plus side is that the content will be
  evergreen (stays up forever) and once you gain
  some traction, its possible to gain a lot of new
  leads from offering your two cents on YouTube. Is
  it worth it? Yes, it is. Should you create a new
  channel? Only you can answer the question of
  whether you have enough time and resources to
  invest in making the channel successful. It is a
  fantastic marketing tool, but it is not a quick
  return on investment. No matter how excited the
  person who has over 10K followers is about the
  ease of starting and growing a channel.
• There is no silver bullet, and we suggest trying
  a couple of strategies at a time. Give it time to
  season, before trying anything new. Too many
  agents are buying unnecessary software, paying
  for services they dont use and stressing about
  vanity metrics (like follower count). Start
  small, and build on the things that gain
  traction.
• We often hear about the downsides of being
  selfish. But, as humans we cant help it. Were
  self-centered. Reading that probably made you
  cringe, but it is true. As a salesperson, you
  have to recognize that truth and act accordingly.
  Personalize your outreach, personalize your
  customer experience and I promise you, youll see
  the difference.

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Contact Us

• Address - Dallas, TX
• Email - hello_at_cmcmarketing.co
• Phone - [phone]
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