Carroll's Pyramid of Corporate Social Responsibility - Wachs Strategies

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Pyramid of Corporate Social Responsibility
The possibility of corporate social obligation
was first presented during the 1950s.
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What is the Pyramid of Corporate Social
Responsibility?
In the year 1991 article The Pyramid of
Corporate Social Responsibility, Dr. Archie B.
Carroll, a business management author, and
professor at the University of Georgia
highlighted the four areas that he believed were
essential in the corporate social responsibility
of the company.
The elements are arranged in the order of
importance which is now known as the Pyramid of
Corporate Social Responsibility. The pyramid is a
basic structure that assists associations with
arguing how and why they could and should meet
their social duties.
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4 Main Responsibilities of a CSR Program -
Economic Responsibilities
Legal Responsibilities
Ethical Responsibilities
Philanthropic Responsibilities
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Economic Responsibilities
The most important degree of this pyramid is a
businesss economic responsibilities. As a basic
condition for its existence, a business has to be
profitable.
It is important to perform in a manner consistent
with maximizing earnings per share mode of
operation of enterprises should be consistent
with the maximization of profit per share.
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Legal Responsibilities
Employers have to ensure that their business
operations are within the confines of the law. At
this point, organizations need to meet their
legal requirements.
It is important to perform in a manner consistent
with expectations of government and law. Mode of
operation of enterprises should be consistent
with government expectations and legal
requirements.
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Ethical Responsibilities
In this phase, the company goes beyond legal
needs by acting morally and ethically. To put it
differently, company makes a conscious decision
to do the ideal thing.
It is important to perform in a manner consistent
with expectations of societal mores and ethical
norms. Companies should operate under the
expectations of society moral and ethical norms.
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Philanthropic Responsibilities
At this level, the company goes past its ethical
responsibilities by knowingly giving back and
making a positive influence on society.
It is important to perform in a manner consistent
with the philanthropic and charitable
expectations of society. Assist voluntarily those
projects that enhance a communitys quality of
life."
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Approximately 20 years later the Pyramid remains
highly relevant. It is constantly cited, debated,
modified, and criticized by academia, corporate
leaders, politicians, and social commentators.
But to understand the Pyramids true relevance
one must look beyond the debate and focus more on
its practical application.
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About Wachs Strategies
The leading corporate social responsibility
consulting firm. We believe social impact not
only creates brands however collectively is a
serious business driver. We work to join leaders
and strengthen workforces whereas investing their
expertise with company partnerships, government
affairs, and corporate philanthropy.
Learn more about how we can help your company
with its Corporate Social Responsibility, or
contact us at josh_at_wachsstrategies.com to find
out how we can help you be a good corporate
citizen.
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