How to use social media to boost your real estate business? - PowerPoint PPT Presentation

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How to use social media to boost your real estate business?

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Most real estate agents realize the importance of their presence on social media is crucial to fulfilling their business needs. But do they know how to optimize their presence online? – PowerPoint PPT presentation

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Title: How to use social media to boost your real estate business?


1
  • How to use social media to boost your real estate
    business?

2
Most real estate agents realize the importance of
their presence on social media is crucial to
fulfilling their business needs. But do they know
how to optimize their presence online?
  • Buying a new property can be a very important
    decision in life for most people. It is a hard
    choice and one that stays with you long term.

3
  • Below are a few ways you can use social media
    effectively for real estate marketing.
  • Clients want something more than just someone
    with a real estate license. They want someone who
    can give them the best possible property options
    and guide them towards making the right decision.
    It will benefit the agent if they can build the
    trust of the client so they can rely on the agent
    and his guidance with complete confidence.

4
The good, bad and ugly
  • Sure they want the hard statistics but that is
    not only they want. You can give them a much more
    detailed experience of the community. Use social
    media to show the client the markets you serve,
    expose the positives as well as the negatives.
  • Begin with promoting the community, not just the
    house. A buyer wants to know every minute detail
    of the community they are planning to become a
    part of. The client craves a personal touch.

5
  • Instagram can also be very helpful in promoting
    the towns and cities of your real estate. Click
    some aesthetically pleasing photos and post them
    on social media. It gives customers visual
    exposure to the places, attracting them to make
    quicker decisions.
  • Social media is one of the main parts of real
    estate digital marketing campaigns. These days it
    is common for cities to have a "_at_CityOf ..."
    Twitter handle. You can incorporate this handle
    directly into your tweets. This will likely earn
    you a shoutout from these city twitter accounts.

6
Video Content
  • Pictures are good content but videos are better.
    Motion pictures are more interactive and
    engaging. Your conversions can increase by 80 if
    you have product videos. You can even post live
    video content on Facebook and Instagram,
    interacting with customers in real-time.

7
Be who you are
  • You could indeed ask someone to make marketing
    content for your agency but that will have its
    drawbacks. If you do not put your input into the
    content you will be compromising on its
    originality.
  • Your content should speak for your personality
    online. It will put the customer at ease to
    interact with you.
  • You always want to make a personal connection
    with your customers. They want to know who you
    are, your brand story and your work style. You
    need to come up with your own authentic social
    media content.

8
Spread information
  • An excellent way to educate your consumers is
    through blogs. If you have social media use can
    use it to share real estate stories and
    information, be it marketing strategies or tips
    on property selection.
  • Lets make smart buyers. Smart informed buyers
    can better address their needs while having a
    smooth browsing experience. Let them know the
    tricks and tips in your field. You can also
    educate them on the difficulties you face as a
    real estate agent.

9
Keep the communication flowing
  • Consumers these days are unlikely to reach out to
    you through a call for addressing their queries.
    Who has the time for that? They prefer quick
    instant messaging. They just go on your Facebook
    or Instagram page and directly ask you their
    query.
  • Prepare yourself for this kind of outreach and be
    ready to answer their queries. Use these
    questions as an opportunity to begin
    conversations with potential clients.
  • Its a 24/7 world now and your customers demand
    24/7 interaction. They want you to be highly
    responsive to their queries. In such busy times,
    waiting for a response can be the absolute worst
    thing.

10
Praise or critique, always respond
  • The Internet has its fair share of bullies, so
    steer clear. Not every comment demands an answer.
    These are just to entice you and are not worth
    your attention so it is best to ignore them.
  • So dont fall into the temptation of picking
    fights with no results. Appreciate those who
    praise you, learn from positive criticism and
    leave the bad behind.
  • People also reach out through comments and
    feedback on your social media profiles. Be quick
    to reply and keep your tone polite. It will make
    your customers feel like they are always in touch
    with you.

11
Conclusion
  • Social media can be tricky for newbies. Yet, with
    the time you can learn all the techniques. It is
    an optimal place to find and generate potential
    leads. You dont want to miss out on such vast
    traffic on social media platforms. So make the
    most you can of social media to boost your brand
    and sales.
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