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Harshal Shah, In Conversation With Magento Geeks at Meet Magento Mumbai, India 2020


Harshal shah CEO of Elsner Technologies had taken an interview of top Magento geeks at meet Magento India 2020. Check out the entire interview in blog. – PowerPoint PPT presentation

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Title: Harshal Shah, In Conversation With Magento Geeks at Meet Magento Mumbai, India 2020

Harshal Shah, In Conversation With Magento Geeks
at Meet Magento Mumbai, India 2020
Harshal Shahs quick chat session with some of
the big brains pioneering in Magento domain.
Harshal Shahs quick chat session with some of
the big brains pioneering in Magento domain.
Harshal Shah Interviewed Stefan Willkommer,
Founder and CEO of TechDivision GmbH
About Stefan Willkommer CEO at TechDivision
GmbH, Stefan has more than 15 years of experience
in the E-commerce domain. He is an outspoken
evangelist for open source and supports various
brands for their Omnichannel and eCommerce
activities. Speaker at international conferences
for digitization in commerce and company
transformation in the new work environment.
Questions Asked by Mr. Harshal shah.
Q1. We would like to know more about how you view
the future of Magento commerce Cloud?
Stefan Willkommer I think if you look at Magento
commerce cloud from the perspective of the last
few years Magento cloud has done a really
outstanding development. In the US, we have won a
lot of new clients. In Germany, its a little bit
more difficult but I see an increase in cloud
usage over the last 12 months so I think there
will be more and more movement in the next year
so it will definitely be a nice future
Q2. And what about Adobe experience? How is your
experience with other solutions of Adobe?
Stefan Willkommer For us, the Magento Adobe was
a really great one. Because our product portfolio
is now much bigger so we can deliver our client
with another set of Adobe products much more
valuable and much better experienced. I think,
for example, we get in a situation with Adobe
Experience Manager and Content Management System
(CMS), its a great asset when you think about
having an eCommerce approach where Magento is
only used as an older engine and you have AM as
the customer experience from and integrated
with target for example, for personalization.
Based on Adobe Sense there are so many new
opportunities for us in the Magento Community and
also the whole ecosystem where we can leverage it
with the Adobe portfolio. I think its great. The
future is bright with that.
Questions Asked by Mr. Harshal shah.
Q3. What do you think about marketo experience?
Marketo is getting very popular in the marketing
automation Industry. How do you look at that?
Stefan Willkommer Its a good value of Adobe
experience platform as they already viral more
content optimization tool. Its more audience
Targeted optimization and especially when Magento
is moving into B2B businesses which can bring
more value to that.
Q4. What do you think about the German market? As
India is a hub of Magento developers and German
is a growing economy.
Stefan Willkommer For me, I have not worked with
Indian companies for quite a while. However, I
have Indian friends who are quite nice to me. I
think what is happening is people have been
telling me that the level of Magento expertise in
India is increasing tremendously. Industry is
getting change. The level of expertise that they
bring was great. I mean thats at least that is
what I felt. The investment view is changing and
it will affect the relationship between German
companies and providers. I think its getting
more and more closer together. This is anyone how
globalization has its effect everywhere. Cultural
awareness needs to be taught about when we talk
about globalization.
Questions Asked by Mr. Harshal shah.
Q5. You did a fantastic session on how Indian
people can serve in the German market. In 2007,
you were a Magento developer and how soon you
have reached the next level and reach an
entrepreneurial role. Please share your
experience with the European market in terms of
eCommerce growth?

Stefan Willkommer The European market, I mean at
least the German market is already I would not
say super mature. But, I would say they are quite
mature out there. But there is a different
areas/niche where there is a space or scope of
improvement and also room for growth. I have to
say there are other markets in Europe which are I
would say virgin especially if you look to
Eastern Europe thats what I have also heard from
people of Adobe a Magento that the market is
kicking off. Their sales are getting better and
better. The growth rates are really nice. I
think, there are a few minor spots where you can
get into and there is an opportunity still and in
the German economy theres still a lot of growth
possibility in the eCommerce space.
Questions Asked by Mr. Harshal shah.
2) Harshal Shah Interviewed Vinai Kopp, a Magento
Master, Magento Trainer, Consultant and Author

About vinai kopp Freelance Web Developer since
1998, Magento Certified, Member of the Magento
Certification Board, 2 time Magento Master.
Author of the Magento 1 developer book Grokking
Magento. He is currently working as a freelance
developer, consultant and trainer.

Q1. How do you see What would be Magento futures
as per the developer point of view. What are the
upcoming features gonna be there?
vinai kopp I have no information about the new
There would be a huge demand for Magento
developers as this technology is growing very
rapidly. There would be more and more enterprise
people who are gonna use it. The demand for big
Magento agency would increase in comparison to
small freelancing work. You can also see the rise
in demand as per the different geographical
areas. As it is a very mature enterprise
platform, the expert team has to take care of it
very wisely. In regards to the development
perspective, the front check is completely
changing the backend part, therefore, distributor
server, search stats, and architecture documents
are likely to get improved and updated. Due to
the implementation of the repository pattern in
PHP, there is a lot of exciting things coming in
the future.

Q2. How do you see typescript/headerless
scripting future with Magento?
vinai kopp I have my own thought on it. Most
merchants I talk, they are least bothered about
it. Instead of this, they want to invest in
bigger issues and features. The customers who are
looking for 3rd party integration are only
interested in headerless scripting in Magento.
When it comes to E-commerce business, there is no
such demand as per now. For me rendering
non-headless instances are more important in the
upcoming time. There would be a need for
side-by-side improvement in the technical aspect.
The improvement must be parallel. The demand for
Magento will be more for technical experts.

Q3. What are the Best Practices Magento
developers should follow?
vinai kopp It is expensive to change and upgrade
the working pattern in Magento. So I would
recommend, instead of doing things fast, do the
right thing at the right time. Slowly look at the
architecture and then work on it. It makes a lot
of sense to work carefully rather than working
rapidly. Do it correctly! Magento is a long-term
framework and one cannot quickly sort out
things. It is a very capable and robust system.
Its not that you can quickly work on it and
change the working pattern if it does not give
tangible results. Take your time to do the right
things. It is also dependent upon different
individuals. Make sure You understand the
requirement clearly, work on prototype may be. If
you try to fix things in the later part, it could
be quite expensive for you. As you have to rework
in the end, thats gonna be expensive..

Q4. What do you need to take care of while
Migrating from 1.9 to 2.3 or later.? Or from
Shopify to Magento 2.3?
vinai kopp I have not done much of that. I did
two migration where I was heavily involved. In
both cases, it was quite a cool journey. At one
point of time, few departments of businesses lose
faith in the Magento Migration process because
their current running business was on legacy
platforms. Also, there was a stretch of six
months in the development process while taking
care of Migration. But it is good to tell the
clients upfront that it will take 6-8 months
time. Some would also say that it could be have
done earlier but that wont be the case. Even
though there would be some changes required in
the current platform, the new development
framework must not be integrated into the old
one. We did more and more work in Magento
2. Finally, we did both Magento migration
successfully and even the clients got happy. The
migration always depends on the project you are
working on.

3) Harshal Shah Interviewed Miguel Balparda, a
Senior Magento Developer in Nexcess
About Miguel Balparda Since the last six years,
Miguel has travelled the world working remotely
from more than 35 countries while handling
biggest Magento projects. In Nexcess, he helped
to maintain Magento 2 as a community maintainer
among other OSS initiatives.
Q1. Good Afternoon. This is Harshal Shah. I just
want to know what do you think about Magento 2
especially when Magento 2.3 is just around the
corner. From the developers perspective, what
are the best practices that the developers should

Miguel Balparda Well, I think 2.3 has been quite
impressive because it has the best of their
features that we are trying to get into the
platform. Like, I know Magento 2.2 was not that
good, 2.1 was better, 2.2 was okay. I know I
would say 2.3 is the first thing relatively we
have out there I think so the best practices are
trying to well its pretty much are the same as
donating the code, trying to make the module 5 as
dependent as module 6. These are some of the
things that you should do but the most important
thing I would say is donating the code, you know

Q2. What do you think about the PWA? Since the
last two conferences, I heard Magento is becoming
more of a PWA. So, how do you look at PWA at the

Miguel Balparda Its really been an interesting
journey so far with a new UI because none of you
really understands what that means? We keep
seeing deep curiosity about PWA studio, and PWA
studio is not a theme, its not a frontier. Its
not a storefront. PWA Studio is a set of tools
that you can use to create your own storefront.
And thats kind of weird because people sell PWA
studio and you know you do not sell PWA studio,
you sell billions storefront. Its a different
thing so but I feel there is a need for more
education. People dont understand about PWA and
they think everything is PWA but when everything
is PWA but nothing is PWA. So, its kind of hard.
We have been seeing a lot of new inquiries about
that but its like I think there is still need
more time for that to even more about you. And
maybe it is the year of PWA. After all

Q3. What do you think about Magento Commerce like
as community commerce and enterprise? How do
you see the market of Magento commerce?

Miguel Balparda We dont do many enterprise
deals mostly because you can get that out from
the Magento cloud. So, I dont much to say over
there, sorry.

Q4. Right now Adobe has acquired Magento it was
expected to go for more marketing automation and
lots of other tools to be implemented in Magento
and selling the license of it. So, as a nexus how
do you play? Are you also into marketing

Miguel Balparda No, we are trying to do hosting
basically and I do think Magento has an Adobe
market, bigger deals, maybe like not as many
deals that we are used to but probably bigger
like brands I think thats the Adobe wants. I
dont think that is what Magento we want? So,
there is going to a real big difference between
Adobe deal using Adobe commerce and Magento deal
using Magento commerce. Its going to be really
interesting how that works out. Mostly because we
are used of this type of deal which is a kind of
eCommerce in the centre. And with Adobe eCommerce
is not the same. They have Marketo, they have
Magento, they have the Adobe enterprise, Adobe
experience manager. So, its just a different
system. And we need to understand that. It is not
going to be the same as Magento 1 times.

Q5. As per the Nexus, now the AWAs is also a big
competitor to you so how is Nexus better than
AWAs from Magentos perspective?

Miguel Balparda Thats a brilliant question
mostly because we do manage hosting and when you
go and buy a server from Amazon. They will say
okay heres your server and thats it. You cannot
only buy your server, you require MySQL inside
like ADS. You can find everything inside. Its a
very good system. But really need to know what
you are doing and most of the time, in my
experience, people dont know how to manage a
server because its just like spinning up or
spinning on an instance like okay sudo install
something. Thats not how it works. You need to
maintain that server. Its not like that you have
to install it. you still need to take care of it.
You have to maintain that. You have to keep that
updated. You have to understand how the
application works, when it comes with the
operating system. And thats why I think Nexcess
takes a big role. And mostly because it is
managed servers versus unmanaged servers..

Thank you for your time!

Originally published at https//www.elsner.com/har
et-magento-india/ on February 10, 2020.
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