Matcha Market with Segmentation, Statistical Forecast and Competitive Analysis Report to 2024 - PowerPoint PPT Presentation

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Matcha Market with Segmentation, Statistical Forecast and Competitive Analysis Report to 2024


Matcha Market Size By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024 – PowerPoint PPT presentation

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Title: Matcha Market with Segmentation, Statistical Forecast and Competitive Analysis Report to 2024

Global Matcha Market size worth over USD 4 bn by
Key Insights from Matcha Market
  • Matcha Market size was over USD 2.5 billion in
    2017 and industry expects consumption of above
    190 kilo tons by 2024. Rising awareness for
    healthy lifestyle owing to growing chronic
    diseases including cancer, obesity, heart
    diseases, and diabetes will drive global market
    size. It is high in antioxidants, vitamins
    minerals, epigallocatechin gallate (ECGc), and
    fibers which helps in weight reductions and
    increases metabolism. Growing functional foods
    demand and incorporating the product in them
    would boost product demand.
  • Matcha powder is derived from Camellia sinensis
    which is cultivated in Japan and China owing to
    its soil and climatic conditions. Tea leaves used
    to produce it are shade grown unfermented to
    stop oxidization in tea leaves to maintain their
    green texture and increase chlorophyll in them.
    The product has increasing application scope in
    food beverage industry and personal care
  • Global tea market size is anticipated to surpass
    USD 55 billion by 2024. Tea is most common
    beverage consumed globally owing to presence of
    various nutrients including amino acids,
    polyphenols, and less caffeine than coffee.
    Matcha powder is replacing black tea as a regular
    beverage in India, China, Australia and South
    Korea owing to shifting consumer preference for
    healthy beverages. Indulgence in healthy
    practices including yoga and meditation would
    also boost product demand as it relaxes mind and
    boosts memory concentration.

  • Asia Pacific led by Japan and China market size
    is projected to surpass USD 1.5 billion in the
    estimated timeframe owing to its growing
    application in food industry for its texture and
    taste. Cultivation is being supported due to its
    geographical regions and soil quality making them
    hub of outsourcing. China is leading manufacturer
    and exporter of matcha tea powder owing to less
    government regulations.
  • North America driven by Mexico, Canada and U.S.
    market may observe significant gains up to 6.0.
    Increasing food innovations utilizing the product
    owing to consumer inclination for heathy
    lifestyles and organic food product may fuel
    regional product demand. Presence of food chains
    including Starbucks, Kwality walls would have
    positive industry growth.
  • Europe led by Germany, Italy, UK, and France
    market size may witness significant gains of 6.0
    over the projected timeframe. Rising consumer
    preference for organic personal care products
    owing to their production process of not using
    harmful chemicals and pesticides. This reduces
    risk of skin damage, redness, irritation and skin
    burns from harmful chemicals.
  • Global market share is highly competitive and
    moderately fragmented with key industry
    participants including ITO EN, Aoi Tea Company,
    Encha, Vivid Vitality, AIYA, and Ippodo Tea.

Germany Matcha Market Size, By Application, 2017
2024, (Kilo Tons)


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