Web Design and Development Best Practices : Increase Conversation Rate - PowerPoint PPT Presentation

About This Presentation

Web Design and Development Best Practices : Increase Conversation Rate


Implementing these hassle-free web design and development best practices would really help your website to engage your visitors and ultimately grow your business. – PowerPoint PPT presentation

Number of Views:107


Transcript and Presenter's Notes

Title: Web Design and Development Best Practices : Increase Conversation Rate

Website Design and Development Best Practices
You Need To Know in 2019
  • In todays competitive business scenario, it is
    just not enough to have a digital presence. You
    have a business website but if it is not meeting
    the latest web design development standards,
    then it is just equivalent to not having it.
  • To capitalize on maximum opportunities, you need
    to ensure that your website design is technically
    sound, user-friendly and having captivating
    content to keep the audience engaged.
  • To answer this question, we have gathered a list
    of 10 web design Web development standards and
    best practices to follow in 2018.

1. Quick Loading
  • Your customers would never like to wait for a
    long time for your website to get loaded. A
    website which can load quickly on all devices and
    platforms even with slower internet connections
    are considered as ideal.
  • You can use tools like Pingdom or Page Insights
    to check whether your website loading time is as
    per standards or not and further improve the
    speed if required.

2. Mobile-Friendly
  • As per mobile marketing statistics, 57 of users
    say they wont recommend a business with a
    poorly-designed mobile site. Most of the people
    buy on the go through their Smartphones, iPads,
    tabs, and another similar kind of devices.
  • Is your website mobile-friendly? Having a
    responsive website is not just enough these days.
    Your website should provide the best user
    experience when browsed from mobile devices.
  • Just go through 6 Useful Content Optimization
    Tips for Mobile Websites to make your website
    mobile-friendly as per 2018 standards.

3. Tracking Goals Conversions
  • Analyzing helps in deciding future business
    strategies. Which digital marketing effort is
    getting better results can be known only if your
    website can track where your website is getting
    traffic from and whether you are achieving your
    goals or not.
  • Ensure that your website has the functionality of
    tracking results.

4. SEO Friendly
  • It doesnt matter how attractive your website is.
    If your website is not found in the top 10
    results of SERPs, you will not achieve the
    desired results.
  • Ensure that the content of your website is
    compelling and engaging for your visitors. Also,
    you need to execute proper meta tags, alt tags,
    heading tags, schema, XML sitemaps, and other
    on-page efforts for search engines to rank your

5. Content Management System
  • Everyone is looking for fresh content online.
    Have a user-friendly content management system
    through which you can keep on updating content
    quickly as per requirement and keep your audience
    engaged with your business website.

6. Landing Pages that Convert
  • Include landing pages on your website which can
    really motivate conversions. These pages can sell
    your product/service, book an appointment or sell
    a subscription directly to your clients.
  • Just go through 6 Landing Page Conversion Tactics
    That Rock and ensure that you have landing pages
    included in your website that can get excellent
    conversions for your business.

7. Voice Search
  • Is your website voice search optimized? You must
    be knowing that voice search has already started
    dominating the SEO industry. Most of the people
    use personal digital assistants like Alexa or
    Siri to search for places, products or services
    on search engines.
  • The reason behind that is it is quite convenient
    to use voice search as it can be done even while
    driving, cooking, or any other task. It saves
    time and gives accurate results.
  • How to make your website ready for voice search?
    Just go through 5 Voice Search Optimization Tips
    to Prep Up your Website for 2018.

8. Security
  • On-site security is highly crucial and cannot be
    compromised at any cost. Ensure that your website
    has executed strong security protocols to protect
    you and your clients data.

9. Mobile App Features
  • Some features of mobile apps like push
    notifications, animated page transitions, etc.,
    have become highly popular these days. This can
    improve your website user experience and elevate
    your website visitors and conversions.

10. Social Media
  • Just dont forget to include social media icons
    or links to your social media pages on your
    website. This would help your brand to reach out
    to your target audience quickly and easily.

  • Now, it is time to execute the latest web design
    development guidelines helping you to convert
    your visitors into leads. It is not about
    investing a lot in revamping your website. On the
    contrary, 2018 is the year focusing on simple and
    user-friendly websites.
  • Mere, implementing these above-mentioned
    hassle-free website design and website
    development practices would really help your
    website to engage your visitors and ultimately
    grow your business.

Write a Comment
User Comments (0)
About PowerShow.com