5 Top Checkout Page Design idea to Improve Conversion Rates

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5 Best Way To Optimize Your eCommerce Checkout
Page Designs (Examples)
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Introduction -

• Checkout page designs a critical factor for
  e-commerce conversions. Unlike physical stores
  wherein the annoyance of people waiting in the
  checkout lanes is a telltale sign of
  inconvenience, online retail checkout lacks that
  instantaneous identification of points of
  friction of the buyers journey.
• A choppy checkout experience can result in an
  increase rate of cart abandonments as reported in
  this research by the Baymard Institute.

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Reasons For Abandonments During Checkout
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Summary

• Your e-commerce store is probably leaking money
  too.
• Baymards checkout usability test documents that
  the average site can increase its conversion rate
  by 35.26 mainly by optimizing the checkout flow
  and design. And these figures are based on
  checkout user experience of e-commerce sites,
  such as Walmart, Amazon, Wayfair, Crate Barrel,
  ASOS, etc.
• Keeping user experience as the top priority can
  fix many of the outlined issues solely through
  design changes.

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Checkout Page designs Examples

Kylie Cosmetics

• Kylie Cosmetics checkout user experience is
  cakewalk with only 3 steps. It also overcomes the
  barrier of account creation by allowing guest
  checkout and smartly points you at the end to
  make a choice of Save my information for faster
  checkout.
• Shipping cost is clearly displayed leaving no
  space for surprises in the final step. Refund and
  privacy policy details are placed just below the
  checkout forms making it accessible.

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2. Nordstrom

• Nordstrom follows the ideal checkout page design
  with visual checkout process, guest checkouts,
  final order review and much more.
• The complete checkout design is well-placed in a
  single page with an accordion design. One page
  checkout seems quicker to you even though it is
  more or less the same amount of form filling.
• Well-placed cart contents, refund and privacy
  policy throughout the checkout flow ensures easy
  access and visibility. The message emphasizing
  security of your payment information make you
  feel at home.

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3. Nike

• Nikes checkout flow is 3 steps long which keeps
  the checkout process short and the user is not
  overwhelmed. Clear navigation with a seamless
  layout makes checkout UX a breeze. It follows the
  ideal checkout flow rule of Guest checkout.
• Clear display of messages enables the users to
  know the reason to request a particular
  information.
• Well highlighted trust badges and primary CTAs
  imbibes a sense of security.
• Final order review button gives you the freedom
  to make a final call before placing the order.

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4. Fab

• Fab is a real winner with a clear and clean
  layout and 3 steps long checkout process. It also
  presents you with a smart option of login with
  Facebook together with guest checkout. Saving
  clients time been a criterion, it gives you the
  option of copying shipping address to the billing
  address.
• The Trust badges in the checkout UX make the
  customer feel secure and builds trust.
• Is Your Website Has Outdated Framework and
  Content Strategy was Very Poor Then You Have To
  take Chance Of Website Redesign?

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5. ASOS

• ASOS brought 50 more new customers by just
  removing the account creation process for new
  users. It allows you to sign with your Facebook,
  Google or Twitter account or guest checkout.
• Laying all the steps on a single page gives a
  smooth checkout flow. You will love the way it
  lists addresses when you start typing your
  address.
• Security symbol from the very beginning enhances
  trust.

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Conclusion -

• Your e-commerce store checkout user experience
  should help the customer is making a confident
  and informed decision. By doing that you have
  removed the barrier in your checkout conversion
  rate and increased sales.
• Moreover, as your customers keep evolving in
  their online experience and so you need to keep
  adapting.
• Feeling already inspired by these great checkout
  page designs? Start optimizing your checkout page
  now!

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Contact -