eCommerce SEO: Ultimate Checklist for Online Retailers - PowerPoint PPT Presentation

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Title: eCommerce SEO: Ultimate Checklist for Online Retailers

eCommerce SEO An Essential Checklist for Online
  • High search engine ranking in organic results
    play an important role in the success of an
    online store. Good design and user-friendly
    functionality can convert your traffic to buyers.
    But, what if you are not getting enough traffic
    in your store? eCommerce SEO is the solution.
  • You need an effective eCommerce SEO strategy in
    place if you want to generate maximum traffic for
    your store. Still wondering whether if SEO can
    still help in driving traffic to your store?
  • As you can see, Google organic is the highest
    traffic generating source.
  • 75 of users never scroll past the first page of
    search results. So, the goal should be to achieve
    ranking on the first page of organic search
    results through relevant keywords.
  • How to accomplish this goal? By ensuring that
    below-mentioned eCommerce SEO practices have been
    taken care of for your online store.

  • Keyword Research
  • Content Optimization
  • Easy Navigation
  • Quick Loading Speed
  • Optimizing for Mobile
  • Blog
  • Social Media Integration
  • Voice Search
  • User-Generated Content
  • Live Chat Integration
  • Strong Call to Action
  • Payment Options
  • High-End Security
  • Easy Checkout

Keyword Research
  • The keywords relevant to your business and having
    high search volume should be used in the content
    of your eCommerce website. How would you know
    that which of your keywords are highly searched?
  • For that, you can use Googles Keyword Planner.
    Ensure that you use keywords with high search
    volume so that your website gets ranked with
    those keywords and get maximum clicks.

Content Optimization
  • After keyword research next comes using those
    keywords in your website content. Your online
    store website content includes
  • Meta Title
  • Meta Description
  • Heading Tags
  • Alternative Text for Images
  • Product Description
  • Descriptive Web Page content
  • Ensure that all the above content includes the
    keywords which are having high search volume and
    also relevant to your business. Driving relevant
    traffic would yield effective results otherwise
    your bounce rate would go high and is not going
    to help anyway

Easy Navigation
  • Having easy navigation not only benefits your
    user experience but is also good for search
    engine crawlers. Segmenting products in
    categories and subcategories is very important as
    it helps in finding the products in your store
  • Moreover, having breadcrumbs on category and
    subcategory pages is also required as that helps
    search engine crawlers to navigate through even
    those pages also which have not been linked from
    the Homepage.
  • Search engines algorithm these days gives the
    highest importance to the user experience. The
    search option on the top facilitates your
    visitors to look for the products they are unable
    to find from the navigation bar. Ensure that your
    search option has been placed on the prominent
    spot easily viewed by your visitors.

Quick Loading Speed
  • One of the most important ranking factors for
    your eCommerce website design is its loading
    speed. Search engines give preference to those
    online stores which get loaded within 3 seconds
    on various platforms and devices.
  • You can use using Googles PageSpeed Insights to
    check whether your website loading speed is as
    per search engine standards or not.

Optimizing for Mobile
  • As per Googles latest development named as
    mobile-first index Google would determine the
    ranking of your website based on the user
    experience you provide on mobile devices. Most of
    your audience is now using mobile devices to
    browse and shop from your eCommerce store. So,
    the fact that your eCommerce website should be
    mobile-friendly cannot be neglected.
  • Just go through preparing for Mobile-First Index
    to achieve high ranking in search engines. Here,
    you will get information about how to improve
    mobile UX and visibility of your mobile site in
    search engines.

  • You might have noticed the rich snippets which
    appear below the page title in SERPs. (The below
    image can make the concept of rich snippets
  • These rich snippets are outcome of
    tags which can be added to website HTML. It
    changes the way search engines read and represent
    your content in SERPs.
  • Search engines give preference to the websites
    having tags executed in their website
    code. It not only improves ranking but also
    boosts CTR and conversions.

  • A blog which is frequently updated and includes
    long-tail keywords relevant to the products or
    services you provide possibly can achieve high
    ranking in SERPs. Ensure that you have hosted
    your blog in the same domain as your eCommerce
    website. All the inbound links and traffic you
    get on your blog would benefit your online store
  • For more information on this, you can go through
    The Significance of eCommerce Blog Design for
    your Online Business.

Social Media Integration
  • Social sharing buttons on product pages can help
    the visitors to share the products they like on
    social media platforms and attract new
    prospective buyers.
  • Social media integration is a leading approach
    towards targeting new customers and improving
    traffic. The search engine algorithm considers
    the website to be relevant to the users if it has
    improved traffic and thus ranking gets improved.

Voice Search
  • With the increased popularity of Alexa and Siri,
    the requirement of your eCommerce website to be
    voice search friendly also increases. With the
    use of right long-tail keywords and structured
    data of your website, your store can be an answer
    to voice search queries done on search engines.
  • For more details, you can go through 5 Voice
    Search Optimization Tips to Prep Up your Website
    for 2018.

User-Generated Content
  • User-generated content is one of the best ways to
    enable your website to rank through long-tail
    keywords and improve the reputation of your
  • People tend to make purchase decisions quickly if
    they find positive product reviews about your
    products. Whether this user-generated content is
    in the form of product reviews or comment on a
    blog, but if it is praising your product or
    business, then definitely you can benefit out of

Live Chat Integration
  • Have you got live chat integrated on your
    eCommerce website? If not, then you better get it
    done. Search engines also give preference to the
    websites having live chat integrated because they
    consider those websites to be highly
  • Moreover, through live chat integration, you will
    be able to solve your customers queries
    instantly and help them in taking decisions
    relating to their purchases quickly.

Strong Call to Action
  • A strong call to action whether on Homepage or
    the optimize product page, it convinces users to
    click and convert. The conversions on an online
    store and search engine ranking are interrelated
    to each other.
  • If your online store conversions are high, your
    brand reputation improves resulting in high
    search engine ranking. If your store is ranking
    in the top 10 results, obviously your CTR
    improves resulting in high conversions.

Payment Options
  • Providing multiple payment options means better
    conversions because that improves user experience
    on your website. The criteria for search engines
    to rank a website on top is based on the user
  • The better user experience you provide, the
    higher possibility you have for your online store
    to rank in the top 10 organic search results.

High-End Security
  • Is your online store secure enough to keep your
    customers data confidential? Do you have
    security badges displayed on all the important
    pages of your eCommerce website? If no, then you
    need to get that done as your audience would be
    reluctant to buy from your store if it is not
  • Provide your audience a safe shopping experience
    to help them return back to your store for future
    purchases. This would enhance your brand
    popularity and improve your search engine ranking.

Easy Checkout
  • Always keep the checkout process easy for your
    customers. Dont give them a hard time by asking
    a compulsory account creation on your eCommerce
    store. The easier checkout process you have, the
    better conversions you would experience.
  • With easy and quick checkout process, you would
    also earn brand loyalty which would help you in
    accomplishing your goal of high search engine

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Help To make Checklist for Retailers, Get In
Touch With One Of The eCommerce Handymen From
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