Best On-Page SEO Tutorial For eCommerce Store - PowerPoint PPT Presentation

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Best On-Page SEO Tutorial For eCommerce Store

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Title: Best On-Page SEO Tutorial For eCommerce Store


1
A Diy On-page SEO Guide For Your Online Store
2
Introduction -
  • Search Engine Optimization (SEO) is an
    ever-evolving affair to retaliate the fierce
    eCommerce competition. Truth be said almost 80
    of the search engine market share is consumed by
    Google Search, and this is the reason why almost
    all the SEO practices evolve around ranking ahead
    in Google.
  • SEO helps websites in inculcating changes which
    are in accordance with the Google standards, and
    on-page SEO is an unmissable branch of the tree
    named SEO.
  • eCommerce Stores, unlike regular websites, have a
    number of webpages for optimization and ranking.
    On-page SEO is a factor you should start taking
    into consideration the moment you determine to go
    online.
  • eComm Stores are recognizing the impact that a
    well-built website leaves on the users and one of
    the most essential factors to rank ahead in
    searches is by bettering the on-page SEO.

3
On-page SEO Factors
4
on-page SEO Factors -
  • 1. How the users see your website
  • The user perspective matters here because theyre
    the ultimate users of whatever youre offering.
    The on-page SEO for eCommerce has several
    end-user factors in terms of how the website is
    visible to them.
  • User Interface Is the website has quick page
    load speed? Is the mobile display has swift
    navigation and readability features? Is it easy
    to navigate through all the categories and
    webpages?

5
Continue...
  • Content Do you provide searchable content on
    your website? Is it informative enough for them
    to derive a conclusion whether they wanna make a
    purchase decision or not?
  • Value Do your headline and description match to
    the context of the entire topic?
  • Here is the best DIY on-page SEO guide for
    eCommerce stores at your disposal to start with
    the implementation right away!

6
2. How the crawlers/bots see your website
  • The search engine bots seek for relevance and a
    performed on-page SEO for eCommerce gives exactly
    what they need! This is how they estimate your
    domain authority and page rank.
  • Mobile-friendliness Is your eComm site
    optimized for mobile users? Is the website design
    responsive enough?

7
Continue...
  • Bot friendliness Is your website data optimized
    (site map) for the search engine bots? Can they
    easily crawl and scroll the page content? Do your
    context match with the content available?
  • Website Metadata Are your page title, meta
    description, and URL in sync? Do you have the
    optimized HTML clues in accordance with the
    purpose of your content? Are the media available
    make sense with the content?

8
Keyword Research
  • Any eCommerce website has a focussed category
    which can be considered as their key product.
    Every other product and services revolve around
    this key offering which is ultimately your Head
    Keyword. Carrying out detailed keyword research
    before putting anything on the website is the
    first part of any on-page SEO process.
  • It is recommended to carry out page-wise keyword
    mapping and prioritization to come up with a
    relevant set of target keywords for each page,
    category, product, and service. This might sound
    tedious at first but the results are worth the
    efforts.

9
Header Tags and URL
  • HTML coding has a significant role when youre
    working towards On-page SEO for eCommerce.
    Putting appropriate Title Tag, H1, H2 Tags,
    Description Tag, and Image ALT Tags, using the
    key keyword will optimize your webpage for
    better.
  • Another considerable ranking factor is the page
    URL. Studies show that short, to the point and
    crisp URL has higher chances of ranking ahead in
    the SERPs.

10
Page Content
  • Google has always supported the long-form content
    and has a tendency to rank pages with 1000 words
    ahead in SERPs. This might sound unreasonable as
    we are talking about the eCommerce stores.
  • The body copy is considered optimized when the
    head keyword of that particular page is
    relevantly spread into the content for 3-5x
    times. By doing so, youll give the search
    engines a proper intent about the page.

11
Interlinking Pages
  • Another essential on-page SEO factor for
    eCommerce sites is to provide internal liking to
    the other, primary webpages of your site. The
    process of interlinking pages will help the
    search engine crawlers to visit those important
    pages of your eComm stores and pass juices to
    those key pages.
  • This is also a key ranking factor which can be
    achieved by smartly handled on-page SEO for
    eCommerce stores!

12
A DIY On-page SEO Guide For Your eCommerce Store
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