The Ultimate Audit, Automation, and Social Media Tools Every eCommerce Marketer Needs

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The Ultimate Audit, Automation, And Social Media
Tools Every eCommerce Marketer Needs
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For Any Marketer, The Task Of Being Top Of Their
Marketing Activity Is A Big Challenge.
Bigger Organizations Can Afford To Hire An Army
Of eCommerce Marketers To Manage Their Day To Day
Marketing Operations. But What About The Small
Players Or Solopreneurs Out There?
THANKFULLY, THERE ARE A LOT OF TOOLS AVAILABLE.
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Some Tools For Free And Some Are Paid, Which Can
Offer You A Lot Of Bite Power. This Means You
Spend Less And Less Time Doing Grunt Work And
Spend More Time Doing Research And Coming Up With
A Strategy.
We Can Divide The Tools Into Five Different
Categories Based Their Usage In Four Different
Stages Of The Content Lifecycle.
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FIVE DIFFERENT CATEGORIES
Content Audit Content Creation Content
Distribution/Syndication Content
Measurement Content Repurpose
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CONTENT AUDIT
So As To Know Where You Remain As Far As Your
Content Health, You Have To Initially Do A
Content Audit. This Activity Is Critical To
Discover Where Are The Areas That Are Doing Great
And Where You Have To Connect The Gaps. But
Doing An Audit Is A Lot Easier Said Than Done.
It Requires A Ton Of Collaborative Effort As
Coordination And Analysis.
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CONTENT AUDIT
Presently, Imagine A Scenario In Which You Can
Automate The Whole Process Utilizing A Automation
Tool. Given Below Are A Portion Of The
Apparatuses Which You Can Use To Launch An Audit
Of Your Content. These Tools Show You How To
Track The Actual Content Marketing.
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1. Blaze
This Is An Automated Content Auditing Tool Which
Can Give You A Chance To Follow Your Already
Published Work Everywhere Throughout The Web And
Tell You The Best Way To Transform The
Non-Performing Content Into Result Generating
Content.
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2. Content Analysis Tool BY Content Insight
Like Blaze, This Tool Can Without Much Of A
Stretch Output Through Your Content Inventory And
Reveal To You Which Are The Areas That Need
Improvement. The Best Element Of This Tool Is
That It Will Likewise Catch A Screen Capture Of A
Specific Page To Pinpoint The Crawled Content
Page.
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MARKETING AUTOMATION
Of Late, There Have Been New Tools Coming Up In
The Marketing Automation Segment Which Can Make
Your Life Much Simpler. We Are Going To List
Down A Couple Of Them And Clarify A Little On How
The Tools Can Do Some Incredible Things For You.
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1. Marketo
This Tool Can Easily Help You Manage Leads, Email
Marketing, Consumer Marketing, Customer Base
Marketing, Mobile Marketing. It Gives You The
Alternative Option To Try The Platform For Free
Before Taking A Call Whether To Go Ahead With It.
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2. Pardot
Like Marketo, Pardot Offers Integration With Crm,
Lead Management, Lead Scoring, ROI Reporting, And
Email Advertising. This Tool Can Be
Instrumental In Shortening Of The Sales Cycle. On
The Off Chance That You Select A Higher
Arrangement Plan, The Stage Offers Highlights
Like Advanced Email Analytics, Email Rendering
Review, And Spam Analytics.
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3. Hubspot
The Prime Objective Of This Tool Is To Change
Over All The Outbound Leads Into Inbound Leads.
The Higher Paid Plans (Pro And Enterprise)
Offers Salesforce Integration, Smart Content,
Marketing Automation, Goal-based Lead Nurturing,
Custom Workflows, Attribution Report, User Roles,
A/B Testing For CTAs And Emails. Owing To Its
Diverse Offering, Hubspot Is Ideal For Content
Marketing.
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SOCIAL MEDIA
With The Ever-Increasing Intensity Of Social
Media In The General Marketing Scheme, An
Advertiser Must Be Consistently Over The Things
And Won't Ready To Do Everything All Alone. It
Is Obvious That A Ton Of Things Ought To Be
Automated So As To Spare Time For Other
Significant Things Like Strategy, Content
Research, And Campaigns. Heres The List Of Best
Social Media Marketing Tools That Can Become A
Crucial Arsenal In Your Marketing Armor.
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1. Dlvr.it
As The Name Suggest This Is An Incredible Tool
For You To Begin Conveying Content On All Your
Social Media Channels Without Getting Into A Lot
Into Manual Planning Of Posts And Executing
Repetitive Tasks. The Platform Offers Highlights
Like Auto Hashtags, Category Manager, RSS Feed
Integration, Everqueue Which Enables You To
Automate Your Post Scheduling, Research, And
Adhering To Your Content Timeline.
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2. IFTTT
This Tool Isn't Just Helpful To Automate Social
Media Posting But It Has An A Lot Bigger
Application For The Internet Of Things (Iot) Like
Smart Gadgets Like Smartwatches, Alexa, House
Lights, Among Others. IFTTTs Environment
Offers More Than 600 Applications Which Enables
You To Define A Chain Of Automated Steps
Dependent On A Predefined Trigger Point.
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3. Buffer
Buffer Has Been There For Some Time And Has Made
Some Amazing Progress Since Its Initial Days.
Since It Encourages You Automate Sharing On
Social Media, It Will Likewise Propose You
Content That You Frequently Prefer To Share Or
The Current Trending Content Related With Your
Domain. Also, It Offers Integration With Some
Outsider Applications Like Feedly, Mention, And
Others.
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3. Buffer
It Also Has Inbuilt Analytics Feature To
Ascertain The Success Of Your Ongoing Social
Media Campaign. You Can Also Use Tracking
Feature To Keep A Track On All Your Campaigns And
Repurpose The Old Content By Adding Them Again In
The Content Queue.
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This Blog Will Continue To Grow As And When We
Come Across Different Functions Within The
eCommerce Marketing Domain And Has The Potential
To Increase The Effectiveness Of Your Marketing
Strategy. Stay Tuned.
ULTIMATE TOOLS EVERY ECOMMERCE MARKETER NEEDS