eCommerce SEO: An Essential Checklist for Online Retailers - PowerPoint PPT Presentation

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Title: eCommerce SEO: An Essential Checklist for Online Retailers

eCommerce SEO An Essential Checklist for Online
eCommerce SEO Checklist
High search engine ranking in organic results
play an important role in the success of an
online store. Good design and user-friendly
functionality can convert your traffic to buyers.
But, what if you are not getting enough traffic
in your store? eCommerce SEO is the
solution. You need an effective eCommerce SEO
strategy in place if you want to generate maximum
traffic for your store. Google organic is the
highest traffic generating source.
By ensuring that below-mentioned eCommerce SEO
Checklist have been taken care of for your online
Keyword Research
The keywords relevant to your business and having
high search volume should be used in the content
of your eCommerce website. How would you know
that which of your keywords are highly searched?
For that, you can use Googles Keyword Planner.
Ensure that you use keywords with high search
volume so that your website gets ranked with
those keywords and get maximum clicks.
Quick Loading Speed
One of the most important ranking factors for
your eCommerce store is its loading speed. Search
engines give preference to those online stores
which get loaded within 3 seconds on various
platforms and devices. You can use using
Googles PageSpeed Insights to check whether your
website loading speed is as per search engine
standards or not.
Optimizing for Mobile
As per Googles latest development named as
mobile-first index Google would determine the
ranking of your website based on the user
experience you provide on mobile devices. Most of
your audience is now using mobile devices to
browse and shop from your eCommerce store. So,
the fact that your eCommerce website should be
mobile-friendly cannot be neglected. Just go
through preparing for Mobile-First Index to
achieve high ranking in search engines. Here, you
will get information about how to improve mobile
UX and visibility of your mobile site in search
You might have noticed the rich snippets which
appear below the page title in SERPs. (The below
image can make the concept of rich snippets
clear.) These rich snippets are outcome of tags which can be added to website
HTML. It changes the way search engines read and
represent your content in SERPs. Search engines
give preference to the websites having
tags executed in their website code. It not only
improves ranking but also boosts CTR and
A blog which is frequently updated and includes
long-tail keywords relevant to the products or
services you provide possibly can achieve high
ranking in SERPs. Ensure that you have hosted
your blog in the same domain as your eCommerce
website. All the inbound links and traffic you
get on your blog would benefit your online store
too. For more information on this, you can go
through The Significance of eCommerce Blog
Design for your Online Business.
Social Media Integration
Social sharing buttons on product pages can help
the visitors to share the products they like on
social media platforms and attract new
prospective buyers. Social media integration is
a leading approach towards targeting new
customers and improving traffic. The search
engine algorithm considers the website to be
relevant to the users if it has improved traffic
and thus ranking gets improved.
Voice Search and User-Generated Content
With the increased popularity of Alexa and Siri,
the requirement of your eCommerce website to be
voice search friendly also increases. With the
use of right long-tail keywords and structured
data of your website, your store can be an answer
to voice search queries done on search
engines. User-generated content is one of the
best ways to enable your website to rank through
long-tail keywords and improve the reputation of
your brand. People tend to make purchase
decisions quickly if they find positive product
reviews about your products. Whether this
user-generated content is in the form of product
reviews or comment on a blog, but if it is
praising your product or business, then
definitely you can benefit out of it.
Live Chat Integration and Strong Call to Action
Have you got live chat integrated on your
eCommerce website? If not, then you better get it
done. Search engines also give preference to the
websites having live chat integrated because they
consider those websites to be highly
user-friendly. Moreover, through live chat
integration, you will be able to solve your
customers queries instantly and help them in
taking decisions relating to their purchases
quickly. A strong call to action whether on
Homepage or the product page, it convinces users
to click and convert. The conversions on an
online store and search engine ranking are
interrelated to each other. If your online store
conversions are high, your brand reputation
improves resulting in high search engine ranking.
If your store is ranking in the top 10 results,
obviously your CTR improves resulting in high
Payment Options and High-End Security
Providing multiple payment options means better
conversions because that improves user experience
on your website. The criteria for search engines
to rank a website on top is based on the user
experience. The better user experience you
provide, the higher possibility you have for your
online store to rank in the top 10 organic search
results. Is your online store secure enough to
keep your customers data confidential? Do you
have security badges displayed on all the
important pages of your eCommerce website? If no,
then you need to get that done as your audience
would be reluctant to buy from your store if it
is not secure. Provide your audience a safe
shopping experience to help them return back to
your store for future purchases. This would
enhance your brand popularity and improve your
search engine ranking.
eCommerce SEO A Never-Ending Checklist
SEO for an eCommerce website is a never-ending
process and so its checklist. might seem to be
complete today but may not in future. But, at
least if you are optimizing your website as per
the eCommerce SEO checklist given here, you are
definitely going to get positive results in terms
of high search engine ranking. Till then, we
would keep on updating this checklist with the
latest search engine optimization trends, so just
stay tuned!!!
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