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Search Engine Optimization: A Complete Beginner’s Guide


Search Engine Optimization: Learn Search Engine Optimization and know the basic techniques required to rank your website using on page seo and off page seo – PowerPoint PPT presentation

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Title: Search Engine Optimization: A Complete Beginner’s Guide

Monday, October 14, 2019 LatestUGC, Sponsored
Are The Two New Nofollow Link Attributes
Introduce By Google ? ? ?
? ?
Beginner's Guide SEO Search Engine Optimization
Complete Beginners Guide2019 ? November 5,
2018 ? Being ? 0 Comments ? offpage, onpage,
search engine optimization, seo The SEO or
Search Engine Optimization is a process or
technique of increasing the visibility of a web
page in search engine result pages like Google,
Yahoo or Bing, etc., following the Google
guidelines, When the web pages match with the
guideline of Google algorithms like the quality
design and content, then Google helps in
indexing the web pages. If it does not match and
gets the hints that someone is trying to rank the
web pages using black hat SEO techniques, then
it penalizes it. Traffic which we get naturally
in search engines is also termed as an organic or
non-paid optimization technique. Is Search
Engine Optimization Important To Rank A
Website? Yes, SEO is a vital part of internet
marketing as we know that Google is the most
popular search engine in the world, and then it
is followed by Bing, Yahoo, and Yandex. People
use Search engines to solve their specific
problems. For example, suppose you want to travel
to the United States of America, but you do not
have any idea where to go? So at that moment,
what would you do? First of all, you would try to
contact your friends or family member who has
been to the USA. Am I right? What would you do if
you find that nobody close to you has been to
America? Would you stop here? No way. You would
try to find alternatives. Here, Search Engines
play a vital role to solve all of your questions?
For example, your query is to know the Best
places to visit in the USA. To find you would
type your query within Google or any search
engine. After typing, you would get the top ten
results in this way
Paid Search Organic Search Here in the above
picture, based on your query, you have got the
desired results. If you look cautiously on the
searches, you would see that two types of results
are shown to you. These are the paid and organic
search. Now you may be wondering how search
engines are filtering millions of website and
showing you only 10 webpages? It is due to
search engine optimization, in short SEO. The 10
organic hyperlinks which you see here is properly
SEO optimized. Based on your queries search
engine crawlers searches millions of website and
according to the relevancy display desired
results on the first page of search engine. So,
if you want your website to be visible in all
parts of the world, then start optimizing your
webpages for Search Engine Results Pages (SERP)
using proper search engine optimization
techniques. Before diving into SEO or search
engine optimization techniques, let us see the
main difference between organic and paid
search. Difference between Organic and Paid
Search Organic search is free and natural, which
is determined by search engine algorithms,
whereas the advertiser pays
paid searches for listing in the search result
page. Organics searches are also known as natural
searches and to list webpages organically in the
search engine the first page you have to
continuously do proper search engine
optimization using various techniques which are
permitted by search engines. SEO Techniques which
are not authorized by search engines are termed
as Black hat SEO and should not be done. If it
is found that you are doing Black Hat SEO, then
you would be penalized by Search engines. So, you
should optimize your website with White Hat SEO
which all search engines love. Lets us check
what falls under Black Hat SEO and White Hat
SEO. Different Types of Search Engine
Optimization (SEO)
White Hat SEO Black Hat SEO
Legitimate techniques which are authorized by search engine comes under White Hat SEO Illegitimate SEO techniques which are not authorized by Google or any search engines are Black Hat SEO
Strictly abide by Googles guideline Tries to exploits the weakness of the search engine algorithm to improve the ranking
Long term Impact Short term. Search Engines penalizes those websites which follow black hat techniques
White Hat Seo techniques include High-quality content, outreach influencer, speed, mobile friendliness, proper link building Some of the Black Hat SEO techniques are cloaking, keyword stuffing, hidden text, link spam, etc.
We have now got the knowledge about White Hat Seo
and Black Hat SEO. Now it is our turn to know
about the various categories of Search Engine
Optimization. Categories of Search Engine
  • We can categorize Search Engine Optimization or
    Seo in three categories. These are
  • Technical SEO
  • ON-Page SEO
  • OFF-Page SEO
  • Let us see what are these?

  • 1.Technical SEO (Search Engine Optimization)
  • Technical SEO is related to the creation of
    Google Webmaster Tools, Bing Webmaster, and
    Yandex to monitor the technical aspect of a
    website such as checking site performance, speed,
    and coverage, how many external links pointing
    to a website, sitemaps, and many more.
  • Given below are the technical Seo checklist which
    you need to do for SEO
  • Secured Socket Layer (SSL)
  • Google or search engines give extra attention to
    those websites which have enabled SSL certificate
    on their website. It gives more preference to
    the HTTPS website, instead of HTTP. So ensure to
    have an SSL certificate on your website for
    better rank in SERP.
  • Mobile Responsive
  • Search engines are becoming smarter day by day
    due to regular updatation on the search
    algorithm. Search engines bots are so smart if
    during the crawl if it finds that a website is
    not mobile responsive, then it would not provide
    a ranking.
  • Google has already indicated that they would give
    preference and ranking to those websites which
    are mobile responsive.
  • Page Speed
  • Page speed is one of the essential ranking
    factors or signal in Search engines. If you want
    to enhance your websites speed, you can do the
    given things
  • Choose Hosting, which is fast and reliable.
    Compress large image sizes
  • Use minimum CSS Minimize HTTPS request
  • Compress your website using GZIP
  • Minify CSS, JavaScript, and HTML of your website
    Use a fast DNS provider
  • If your website is made up of WordPress, then you
    can use caching plugins such as W3Super Cache to
    optimize your website.
  • Avoid Duplicity and canonical issue
  • Search Engines hate duplicate content. It is a
    good practice to avoid duplicate content because
    if it is not removed, then your website may not
    rank in the SERP. The reason for the duplicate
    content is due to the presence of different
    versions of a single website.

problem is not solved. This problem is fixed
using Canonicalization techniques. What Is
Canonicalization? It is a process of driving
traffic to one preferred domain of a particular
website from all of its four versions. It is the
way of selecting the best URL out of several
choices available. How to Fix Canonical
Issue? After knowing that a website has four
versions of URL, you would be wondering how to
fix it. Right? Do not worry, I am here to help
you out, and I would let you know how you would
fix and set the preferred version of your
website. To fix the issue, you can follow any of
the given below strategies. These are Using the
canonical tag To set your preferred version of
the website, you would have to insert the given
below code within the head tag of the HTML
element ltlink rel canonical href
https// When you would
insert the above-given code in the header section
of a website that would tell the search engines
to index the webpages according to the given URL
set in the canonical tag.
301(Permanent) redirect 301 redirect is the best
way to solve the canonical issue. So for
permanently solve the problem, you would have to
insert the given code in the .htaccess
file. Redirect from WWW to non-WWW RewriteEngine
on rewritecond http_host nc
rewriterule (.) http//
Redirect non-WWW to WWW RewriteEngine
on rewritecond http_host
nc rewriterule (.) http//
1 r301,nc Note Never forget to set your
preferred domain at Google webmaster Tools.
  • Creation of XML Sitemap
  • An XML site map is an XML file which holds the
    full details of a website. It helps the search
    engine to understand what your website is about
    and helps in indexing of the webpages. It helps
    search engine to understand where the webpage
  • If you are using a WordPress, then you can use
    Yoast SEO Plugins which create a sitemap of a
    website automatically, or you can use sitemap
    generator tool.
  • Consider AMP

  • AMP means Accelerated Mobile Pages. It is an Open
    Source framework which was developed by Google in
    collaboration with Twitter. It was mainly
    developed for the mobile version and helped the
    webpages to load fast in mobile by reducing the
    extra HTML and CSS code.
  • AMP is essential for loading webpages fast in
    mobile devices and also helps in enhancing
    usability and reduces the bounce rate and
    increasing ranking immobile devices.
  • Add structured data markup to your website
  • Structure Data Markup is a specific code which
    helps you to markup elements on a webpage to help
    search engines to understand the websites
    content in a better way. It is also known as
    Schema Markup. Once a search engine understands
    your webpage data. It would display your website
    content in search engine more attractively
  • Using structured data, you can easily add rich
    snippets. For example, you can add a star rating,
    reviews, and products prices with the help of
    structured data.
  • Register your site with Google Search Console,
    Bing Webmaster Tools, and Yandex Webmaster
  • Google Search Console, Yandex Webmaster, and Bing
    Webmaster Tools are free tools from Google, Bing,
    and Yandex, respectively that allow you to
    submit your website to their search engines for
    crawling. When your website is ready, you should
    submit your website in these free tools so that
    you can easily monitor your websites
    performance. Moreover, submit your websites
    sitemap to these webmaster tools so that Google,
    Bing, and Yandex search can crawl your site to
    display in search results.
  • 2. ON-Page SEO
  • ON-Page SEO is a strategy which is used to
    optimize a webpage and its content by inserting a
    keyword relevant to your industry or niche in
    the title, heading, and Meta tags, and so on.
    This activity is done on the webpage, which is to
    be published. The On-page SEO activities
    includes are
  • SEO friendly URL
  • It is considered a good practice to use the SEO
    friendly URL. To make a URL SEO friendly, you
    have to keep it short and small.
  • For example
  • Never Use the given below two URLs
    https// p123/
    https// 8/8/18/cat
  • Use Keyword
  • Always try to use keyword in the webpages URL.
    For example, https//
  • Use Keyword at the beginning of the title
  • The title tag is significant HTML tag and is
    vital On-page SEO factor. So always utilize this
    tag for inserting heading. Do remember your
    title tag should contain the Keyword for which
    you are optimizing your webpage. Keyword more
    closely to the title tag more preference you
    would get in search engine.
  • Use H1 heading for your Post title

  • Never forget to ADD modifies in your title tag
  • Add modifier such as Best. 2019 Beginners
    etc. It would help you to rank high for the
    target keyword.
  • Use Images or Videos
  • Never forget to use images or videos in your
    webpages. Using multimedia helps in user
    engagements and makes the post more attractive.
  • Use the H2 tag for creating subheading
  • Always include the target keyword on the
    subheading. Use at least once.
  • Use the keyword in the first paragraph
  • Always use your target keyword within the 100
    words of the first paragraph of your article.
  • Mobile friendly
  • Your website should be mobile-friendly. If your
    website is not mobile-friendly, then google would
    penalize you. Mobile-friendly websites are
    preferred first for search indexing.
  • X.Internal linking
  • Internal linking helps in reducing the bounce
    rate. So try to put 2 or 3 relevant internal
    linking on your article.
  • Outbound links
  • Try to use relevant outbound links on your
    article. It would help Google to understand that
    your article is full of quality information.
  • LSI Keyword
  • Scatter LSI keyword in your article. LSI stands
    for latent Semantic Keywords, which are the
    synonym of your target keyword.
  • Never Forget to Optimize images
  • Always use keyword in the ALT attribute of the
    images and reduce the size of the images using an
    online image compressor or WordPress plugins, if
    your website is made up of WordPress.

Article Name What is Search Engine
Optimization 2019? Description Learn about
Search Engine Optimation and know the
basic techniques required to rank your website
using on-page SEO and off page SEO. Author
Being Publisher Name Being Publisher Logo
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