Strategies to Grow your Small Business using Social Media - PowerPoint PPT Presentation

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Strategies to Grow your Small Business using Social Media


Learn more about social media marketing strategies and how to use it to grow your business. – PowerPoint PPT presentation

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Title: Strategies to Grow your Small Business using Social Media

  • Strategies to Grow your Small Business using
    Social Media
  • Well to start off if someone needs to do social
    media marketing they need to have a strategy.
    The basic ingredient for social media marketing
    is nothing but having a business strategy. Be
    well planned and create a good strategy so that
    the marketing goes well. Hence there is a
    requirement for strategies for small businesses.
  • Without a strategy to work out in social media
    you will be just posting some random pictures on
    your social media pages of the business, unaware
    of the business goals, target audience of the
    business and what your audience requires, it will
    be hard to achieve your business goal from
    social medias.
  • Building a social media strategy is not as hard
    as we think, with the help of digital marketing
    course in kochi one can easily understand the
    requirements of a business.
  • Developing a social media strategy is essential
    whether you are building your brands awareness
    or being a social media marketer. Listing out how
    to build a social media strategy for your
    business according to your goals.
  • How to Create a Social Media Marketing Strategy
  • There is a lot difference between building a
    social media strategy and a social media plan. A
    strategy is where one is headed and a plan is how
    to get to the goal.
  • To start off for creating a social media strategy
    is to ask some basic questions regarding your
    business to yourself and get answers to those.
    Ask yourself the 5Ws.
  • Why do you want to be on social media?
  • Who is your target audience?
  • What are you going to share?
  • Where are you going to share?
  • When are you going to share?

Let's start off with the questions
  • Why does your Business wants to be on Social
  • This question relates to the need of finding the
    goal of a business being on social media. There
    are mainly nine social media goals.
  • Increase brand awareness
  • Drive traffic to your website
  • Generate new leads
  • Grow revenue (by increasing sign ups or sales)
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand
  • A business can have more than one goal at a time
    which can increase the traffic or the awareness
    that is being created by the business. A digital
    marketing training in kochi explains about the
    details of the goals within the social media
    which can generate more conversions for a

Who is your Target Audience?
Once the brand has found that why they need to
advertise, next they will have to define whom
they are going to target. Understanding the
target audience will help out further in
answering the next level questions such as when
to post, what to post etc. For example if a
film content based magazine knows that its
customers likes to read about the reviews and
other details of a film, they can share such
things in social media profiles so that it can
grab more attention of the audience. The main
concept of adding audience targeting to your
social media allows to have the best visibilty
to the posts shared and the other details in
social media, the digital marketing course in
kochi will help in these. Again targeting a
group of audience can help out in again marketing
similar products based on how they have
interacted with the earlier product called
Remarketing. Remarketing is an essential part in
building the social media strategies for a small
business. How to Re-market Audience ? Who are
they? (E.g. job title, age, gender, salary,
location, etc.) What are they interested in that
you can provide? (E.g. entertainment, educational
content, case studies, information on new
products, etc.) Where do they usually hang out
online? (E.g. Facebook, Instagram, etc. or niche
platforms) When do they look for the type of
content you can provide? (E.g. weekends, during
their daily commute, etc.) Why do they consume
the content? (E.g. to get better at their job, to
become healthy, to stay up to date with
something, etc.) How do they consume the
content? (E.g. read social media posts, watch
videos, etc.)
What is Going to be Shared
This has to be well prepared and known. Anybody
can share anything on their wall but sharing
something meaningful should be the strategy for a
business, something that really represents the
business. Starting off with a theme for your
business would be the best fit. Adding hashtags
that best suites each of the days in a week is
also recommended. Check out for some of the best
brands that are using a variety of themes than
sticking on to one single theme. This method is
highly recommended as a brand always needs to
keep its audience engaged.
  • Adding here some of the best brands in 2019
  • Nike
  • Nike knows that customers are bombarded with
    brand information that annoys. Thus, the company
    uses Instagram to sell products without selling.
    Instead of showing off its products with product
    tags, Nike uses emotional triggers to evoke
  • Since the brand uses emotive motivation, it
    evokes an emotional response in followers who
    come back for more. In other words, Nike helps
    followers build self-belief which creates an
    emotional bond with customers.
  • Instagram inspiration to take away sell dreams,
    not products to encourage customers to choose
    your brand over others. The strategies of Nike to
    make its followers return back and have good
    engagement they follow the below points
  • Know your customers pain points to create
    content around these topics
  • Combine visual and text content to evoke emotions
  • Feature your products without a focus on them

Where to Share Contents?
After setting up the content the next to be found
is where to share the contents or which social
media has to be given priority. There is no
requirement that a brand or a business
needs to be on every social media, this will help
in focusing on the best one and creating
meaningful content. Its always wise to have a
complete business profile in four most used
social media Facebook, Instagram, LinkedIn,
Twitter. This is required as these platforms
always shows up on the first page of the search
result when someone searches for the company or
the business as brand names. Below are the
examples for listing the social media sites of
top rated businesses The Sell as well as the
Viacom 18 Company. Some more things that are to
be taken care of are we need to find out where
our target audience are being more active and
our business needs to be more active on those
social medias.
When to Share Content?
The last key part of your strategy is figuring
out when you want to share your content. Before
exactly deciding when to post content in social
media there is a need to analyse the time when
our target audience will be online. Some of the
examples will be People who love to travel
might be more active on social media during the
Sports fans are likely on social media just
before, during, and just after sports events to
find and interact with content about the
event. The above given are some of the basic
strategies that can be applied for social media
strategies for a small business that can help
them out in building their foundation of digital
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