Fashion Merchandising - Fashion Designing Course - Avantika University, India - PowerPoint PPT Presentation

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Fashion Merchandising - Fashion Designing Course - Avantika University, India


Want to master the skills of Fashion Merchandising? Then Avantika University’s Design Department offers Best Fashion Designing Course in India. Avantika University is the First Design Centered University in India and is the part of reputed MIT Pune. Avantika University' Design College is the MIT Institute of Design in Ujjain, MP. To know more details, visit us at: – PowerPoint PPT presentation

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Title: Fashion Merchandising - Fashion Designing Course - Avantika University, India

Fashion Merchandising
  • Fashion Designing Course Avantika University

Process of Fashion Merchandising
  • Entering the field of fashion designing is not a
    cakewalk. A fashion professional needs to have
    the requisite skills to perform different roles
    simultaneously. Many people assume that the task
    of a fashion designer is just to design the
    garments. However, a fashion designers role is
    multi-faceted. From consultant to the marketer, a
    fashion designing professional needs to play
    several roles.

  • Out of various tasks, fashion merchandising is
    one of the crucial tasks that need to be
    performed by a fashion designing professional.
  • The process of launching the right fashion at the
    right place and time in the right quantity and
    quality with the right price is termed as fashion
    merchandising. Fashion merchandising is quite a
    long process with several steps. These include

Range Development
  • It is the process where a theme related to an
    entire range of product is selected. The range of
    the product may depend on the customers
    preferences and season. A range of the product is
    selected after carrying our market research and

Fashion Forecasting
  • Fashion forecasting refers to the process where
    the designers, merchandisers and manufacturers
    predict the fashion trends that will be ruling
    the market in the near future. Forecasting is
    done on the basis of research findings that help
    in deciphering customers needs.

Design Development
  • In this step, the fashion designers create
    appealing designs on the basis of the forecasts
    made. All the designs are created while taking
    care of the elements and principles of design.

Sample Development
  • Once a design has been prepared, the next step
    includes the creation of a sample garment. In
    this step, a sample size of the garment is taken
    and an initial pattern is made on the garment
    either through draping or by using the flat
    pattern method. Then the garment is cut and sewed
    and tested for manufacturing defects and its fit
    as well as comfort. All the problems in the
    garments are solved before proceeding to the next

  • Sourcing refers to the process of purchasing all
    the raw materials that is needed to manufacture
    the product/garment in bulk post its approval. In
    this process, the sourcing department makes a
    list of all the material and resources that would
    be needed for mass manufacturing.

Production Planning
  • Once the best sample garment made by the designer
    is selected, an approval for bulk production is
    established. However, before the actual
    production, the fashion professionals are
    required to prepare an estimate of stock, sales
    and purchasing along with carrying out the
    assortment planning. A product plan is made
    whereby the timelines for manufacturing as well
    as tentative shipping and delivery dates are

  • After the products have been manufactured in the
    required quantity, they may be sold. Some of the
    retail merchandisers procure directly from the
    manufacturers. However, some of the retailers buy
    from the suppliers, who in turn buy the product
    from the manufacturers.

  • After receiving the goods, the retail
    merchandiser may inspect them considering their
    design, color, quality, quantity and many other
    factors. Next, the goods are distributed to
    various retail channels and effective marketing
    plans are also created to boost the revenues.

  • These were the steps that contribute to the
    process of fashion merchandising. Following all
    these steps meticulously is the key to succeed as
    a fashion merchandiser. At Avantika University,
    we train our candidates in such a way that they
    master the skills of fashion merchandising. Being
    the top design university in Madhya Pradesh, we
    create proficient, knowledgeable and skilled
    design professionals.

  • We have a unit on Fashion Merchandising in our
    Fashion Designing course whereby the candidates
    are made familiar with all the concepts,
    principles and techniques of merchandising. In
    this way, when the candidates enter the industry,
    they are able to exhibit sound skills.

  • Avantika University is the MIT Institute of
    Design in Ujjain, MP. It follows a unique
    learning approach where the students are
    encouraged to think out of the box. Avantika
    University is the part of reputed MIT Pune. So,
    what are you waiting for? You can also fast-track
    your career in the field of fashion by pursuing
    design-centric courses from the best design
    university of Madhya Pradesh.

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