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Principles of Design - Design College in India - Avantika University


Avantika University is the Design Centered University in India. Avantika University’s Design College is the best Design College in India. There are eight principles of design that allows a designer to create stunning designs. At Avantika University, we train all our students to exploit these principles while creating designs. To know more details, visit us at: – PowerPoint PPT presentation

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Title: Principles of Design - Design College in India - Avantika University

Principles Of Design
  • Design College In India Avantika University

Principles Of Design
  • It is an art to create designs that communicate
    with the end audience and unmistakably express
    ideas that the designer intends to convey. In
    order to create amazing designs, there are some
    principles of design that need to be kept in
    mind. These are as follows

  • The most fundamental aspect of any design is its
    alignment. Proper alignment of different objects
    in a design illustrates a clean look and
    eradicates the messiness that might occur due to
    aligning the objects randomly. The objects should
    be suitably aligned according to the background,
    theme of the design and in relation to other

  • Hierarchy refers to the process of giving more
    weight or importance to certain elements in the
    design to convey the message properly. This can
    be done by highlighting the text, by making the
    important message bold, or by using certain
    shapes that can accentuate your message. The main
    message should be the focal point of the design
    to achieve the intended objectives.

  • Contrast is another vital aspect of design that
    allows the designer to create important elements
    of the design and emphasize them. A contrast is
    created between two alike design elements such as
    thick and thin, black and white, modern and
    traditional, etc. It is the contrast that draws
    the viewers attention in the important elements
    and organizes the information in an organized

  • Repetition is a design principle that enhances
    the overall look of the design. It binds all the
    distinct elements of design altogether and allows
    them to remain more consistent and organized.
    Repetition in design helps the designers in
    creating brand identity for their clients.

  • Proximity refers to grouping the similar design
    elements together in order to establish a
    connection between them. Proximity not just
    refers to clustering the elements together, but
    it refers to visually connecting the similar
    tools by using the same color, font style, size,
    font type, etc.

  • Balance in design is utmost important as it
    entails to distributing the elements all
    throughout the design so that it appears clean
    and orderly instead of appearing messy and
    unattractive. Balance can be both symmetrical and

  • In case of symmetrical balance, elements on the
    same side of design are weighted evenly while in
    case asymmetrical design, contrast is used to
    establish even flow of design.

  • Color is one of the most significant principles
    of design. By using the right mix of color, a
    designer can depict the whole message even
    without words. The colors dictate the overall
    mood of the design as every color represents a
    particular emotion/feel. For instance, green is
    related to the environment, red signifies anger,
    blue stands for calmness while yellow creates a
    sense of happiness.

  • The blank spaces in the design are as important
    as any other element of design. Negative spaces
    can create shapes and even accentuate the most
    important elements of the design. So, the spaces
    should be planned meticulously.

  • So, these were the eight principles of design
    that allows a designer to create stunning,
    appealing and winning designs. Avantika
    University being the first design-centric
    university accustoms its students to all these
    design principles. We train all our students to
    exploit these principles while creating designs. 

  • There is a special unit on principles of design
    for all the students who study at Avantikas
    design college, which is indeed regarded as the
    best Design College in India. Our experts also
    make sure that every student at Avantika knows
    how and when to apply each principle to create
    outstanding designs.

  • Avantika University is the MIT institute of
    Design in Ujjain, MP. It follows a unique
    learning approach where the students are
    encouraged to think out of the box. Avantika
    University is the part of reputed MIT Pune.

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