5 Amazing Tips on How to Create a Great Social Media Content Strategy (1) - PowerPoint PPT Presentation

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5 Amazing Tips on How to Create a Great Social Media Content Strategy (1)


A social media strategy ensures that you have the goals, plans, and resources in place before you start creating content for social media. here is a resources to check out – PowerPoint PPT presentation

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Title: 5 Amazing Tips on How to Create a Great Social Media Content Strategy (1)

Why Is It Important To Have A Social Media
  • Social Web Is Growing At A Fast Pace
  • Mobile Internet Usage  
  • global mobile data traffic is projected to
    increase nearly sevenfold between 2016 and 2021.
  • As of February 2017, mobile devices accounted for
    49.7 percent of web page views worldwide.

  • Older User Adoption
  • On Twitter the 55-64 year age bracket is the
    fastest growing demographic with 79 growth rate
    since 2012.
  • the fastest growing demographic on Facebook and
    Google is the 45-54 year age bracket.

  • 2. Social Media Influences Purchase Decisions
  • According to research conducted in 2018, 64 of
    3,000 people use social Media to find inspiration
    for shopping.
  • Nearly half (46) of social media users are
    already using social platforms while thinking
    about making a purchase.
  • 40 of users are actively deciding what to buy
    based on what they have seen on social media
    platforms, including reviews and recommendations,
    and this is only set to grow.

  • 3. Lack Of Strategy Gives Advantage To
  • Every organisation these days have a social
    presence. In order to stay ahead of competitors
    its important to develop clear strategies aligned
    with business goals.
  • Investing in social presence without any clear
    strategy wont help you measure the success of
    your campaigns. A well-framed strategy gives
    directions to achieve your business goals.
  • 4. Customers are active on social media
  • Most people these days are active on social
    media. It is likely that a lot of your potential
    customers would like to get information from you
    via social media. A good social media content
    strategy can help you reach your prospective
    customers effectively.

  • 5. Key Influencers In Social Network
  • Social media channels have influencers, from the
    obvious celebrities to self-made social stars
    like video bloggers. High street retailers often
    employ trending influencers to amplify their
    marketing messages. For example, Topshop worked
    with five rising Instagram stars to help shoot
    its London Fashion Week show.
  • 6. Brand Awareness
  • Social media is great way to reach your target
    audience around the globe. Brands use social
    media channels to convey their brand message to
    billions of people all over the world and
    increase their brand awareness.

5 Tips On How To Create A Effective Social Media
  • 1. Use Influence
  • Influencer marketing involves using key brand
    advocates with a large social following to drive
    your message to your target audience . Success
    stories are aplenty for influencer marketing.
    Even big names like Forbes have benefited
    considerably from influencer marketing.

  • 2. Develop A Social Media Content Strategy
  • A social media strategy ensures that you have the
    goals, plans, and resources in place before you
    start creating content for social media. Assess
    your strategy in terms of ROI and Brand message.

  • 3. Data Driven
  • Assess the social strategy on a regular basis.
    Make weekly and monthly performance reports for
    each social platform you use. However, the
    dissection of data is of little use if you do not
    actually act on it.

  • 4. A Hawk like Vigilance
  • Social media has brought with itself a plethora
    of problems of misinformation. All this has
    resulted in sudden changes in policies which
    makes what worked yesterday night be obsolete.
    You would do well to have the nimblest of hands
    while responding to such unforeseen changes.

  • 5. The Change Of The POV
  • Digital marketers are not really serious about
    outgoing links from social posts. Tracking them
    through social media tools is of secondary
    importance. The aim these days is to keep the
    user engaged. If you are banking on click baits
    to carry your social media marketing campaign to
    success, then you are living in a fools paradise.

  • Creating a social media content strategy helps
    save time by giving direction to your social
    media marketing efforts.
  • It will help you analyse why your social media
    marketing is working / not working.
  • It supports your overall social media management

Are you looking to create your brand presence on
social media? We at HIPL, can promote your brand
on social media help you grow your
business! For inquiries reach out to us at
Call 033-4064-9316, 033-2265-4742 or Mobile
91-8697709492. You can also mail us at
info_at_hemrajinfocom.com Visit our website
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