Global Two Wheeler Market Size, Share, Analysis & Industry Forecast 2016-2024 - PowerPoint PPT Presentation

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Global Two Wheeler Market Size, Share, Analysis & Industry Forecast 2016-2024


According to Goldstein Research, global two wheeler market size is expected to reach USD 154.3 billion by the end of 2024 from USD 90.1 billion in 2016, growing at a CAGR of 6.9%. The growing middle-income class population, urbanization of a region and traveling convenience are driving the growth of 2 wheeler market. – PowerPoint PPT presentation

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Title: Global Two Wheeler Market Size, Share, Analysis & Industry Forecast 2016-2024

Global Two-Wheelers Market Outlook
Global Two-Wheelers Market Outlook 2024
Opportunity Growth Analysis, 2016-2024
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Report Code AM 1335
91-120-473-0422, 91-991-071-6331
Published By Goldstein Research
Copyright All Rights Reserved, Goldstein
Copyright All Rights Reserved, Goldstein
Global Two-Wheelers Market Outlook
Global Two-Wheelers Market Share(), By
Global Two-Wheelers Market Size USD (Billion).
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Source Goldstein Research
Source Goldstein Research
In 2016, Motorcycles accounted for the highest
market share XX in Global Two-Wheelers market
With XX share in 2016, Asia Pacific dominated
the Global Two-Wheelers market
Global Two-Wheelers Market Share (), By Fuel
Type- 2016
Global Two-Wheelers Market Share (), By Product
Source Goldstein Research
Source Goldstein Research
Copyright All Rights Reserved, Goldstein
Global Two-Wheelers Market Outlook
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  • In 2017, India overtook China to emerge as a
    global leader in the two-wheelers market. India
    produced a total of XX million two-wheeler
    vehicles, followed by China at XX million units.
    China, however, remains the leading exporter of
    two-wheelers, having shipped XX million units in
    FY2017 compared to Indias count of XX million
    units during the same period.
  • The massive government spending in rural programs
    and large road-construction projects is leading
    to a pickup in volumes in smaller towns and
    villages. Besides the growing infrastructure and
    rising incomes in the rural areas, one of the
    primary reasons for the spurt in sales has been
    the rise of women commuters. For Honda alone, the
    share of women scooter drivers stands at XX.
  • Overall, the value of motorcycle exports rose by
    an average XX for all exporting countries since
    2013 when motorcycle shipments were valued at USD
    XX billion. Year over the value of exported
    motorcycles appreciated XX from 2016 to 2017.
    Among continents, Asian countries accounted for
    the highest dollar worth of exported motorcycles
    during 2017 with shipments valued at USD XX
    billion or XX of the global total.
  • The motorcycle market is big business and we
    expect to see healthy growth, with worldwide
    demand reaching XX million units per year by
    2020. However, this growth is not uniform across
    all regions. The majority of new sales will be in
    Asia-Pacific, where, as living standards continue
    to improve, an increasing number of households
    will be able to afford motorcyclesincluding
    those used for touring and leisure purposes.
  • Japanese OEMs claim over XX percent of the global
    motorcycle market with Honda alone holding XX
    percent. Chinese OEMs together hold about XX
    percent. However, production is handled mainly in
    India, Indonesia and Thailand, as many Chinese
    and Japanese OEMs invest in local production
    facilities to feed those growing markets.

Favorable Demographics
Government Spending on Infrastructure
Inefficient Public Transport
Growing Personal Disposable Income
APAC Two-Wheelers Market Size (Million Units)
XX Million
XX Million
XX Million
XX Million
XX Million
XX Million
Copyright All Rights Reserved, Goldstein
Copyright All Rights Reserved, Goldstein
Global Two-Wheelers Market Size (USD
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Source Goldstein Research
  • Global Two-Wheelers Market is anticipated to
    expand at a compound annual growth rate of XX
    during the forecast period i.e. 2016-2024.
    However, Chinese two-wheeler market was on the
    decline for various reasons. The most evident was
    the rise in demand for cars in the country and
    high import cost on two-wheelers made it
    difficult for the bike-makers to cater to the
    segment. This resulted in the down-grade of the
    two-wheeler segment in the country.
  • Like the car industry, the two-wheeler space is
    also witnessing a lot of new trends, key among
    them are safety, sub-segmentation and
    premiumization. And, of course, when it comes to
    the growing megatrend of electric mobility, the
    two-wheeler has taken a strong lead in Asia.
  • Traffic in urban centers such as Jakarta, Kuala
    Lumpur and Ho Chi Minh City has long been
    characterized by swarms of small motorbikes and
    scooters. Honda Motor Co. Ltd and Yamaha Motor
    Co. Ltd, the worlds biggest motorbike makers,
    have dominated this sprawling regional market.
    The landscape is slowly shifting as the Southeast
    Asian market, the worlds third-largest after
    China and India, undergoes a structural change.
    In Malaysia and Vietnam, motorbikes with bigger
    engine capacities are outselling their smaller

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  • Young Population and Rising Middle-Class Income
  • In addition to the sturdy growth in demand due to
    a young population and rising middle-class
    income, Asia offers significant cost advantages.
    Auto firms save nearly XX-XX on operations
    vis-à-vis Latin America and Europe. Rising
    investments in terms of FDI inflow, of around USD
    XX billion in the two-wheeler sector, have paved
    the way for opportunities in manufacturing.
  • In metros and the larger cities, the sales are
    also being aided by the choked infrastructure.
    People are buying two-wheelers for shorter
    commute and errands, even if they have a car. It
    is difficult to move around in congested cities,
    and even more difficult to get a space to park.
    So, two-wheelers are increasingly becoming the
    second vehicles in the household
  • For instance, the Governments plan to lay out
    USD XX million in the near future will be a
    driving force to frame business strategies.
    Moreover, the Government wants to develop India
    as a major RD hub and a global manufacturing
    center. The Automotive Mission Plan, too,
    received extensive policy support with reforms in
    Goods and Services Tax (GST) regulations to boost
    sector growth.
  • Moreover, the automotive sector in the ASEAN
    countries has benefited from rising per capita
    income and competitive bank-lending rates.
    Motorization rates continue to remain on a steady
    course towards the next wave of growth. Vietnam
    has one of the fastest growing automotive sectors
    in SEA and is experiencing a sales boom.

Number of motorcycles and scooters sold in the
ASEAN region 2017
Honda Motorcycle and Scooter India (HMSI), the
second-biggest player in the domestic market,
will invest USD 120.0 billion to launch new
products and improve efficiency at existing
production facilities.
Harley Davidson is all set to launch its first
electric motorcycle product in India in the next
16-18 months. Harley Davidson had showcased the
Project Livewire concept four years ago.
Source Goldstein Research
  • Impact Analysis-
  • ASEAN region has pretty much reached a stage of
    maturity for Japanese two-wheeler makers like
    Honda and Yamaha, while there is still immense
    potential in India. Yamahas market projections
    for 2018 support this premise given that Indias
    overall two-wheeler market is comfortably ahead
    of the rest at XX million two-wheelers

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  • Stringent Emission Norms and Government
  • The Two wheeler manufacturers are likely to face
    major challenges regarding the fuel emission
    norms in different countries. For instance, in
    February 2016, when the Union Ministry of Road
    Transport and Highways of India notified the
    enforcement of the new BS-VI emission regime from
    1 April 2020, it spurred a whirl of activity
    across the automotive sector and ancillary
    industries. Since then OEMs have been mulling
    various after-treatment technologies for cleaning
    tailpipe emissions and working in close sync with
    their supply chain to design the new components
    that will be leveraged for meeting the new
    emission regulations.
  • Honda is reasonably confident that it can meet
    this head-on by leveraging its global
    competencies as well as making the most of the
    volumes generated in the subcontinent. It
    believes that this will be an inflection point in
    the leadership stakes from 2020 when people will
    have a good reason to understand what a number
    one brand means in technology. Consequently, the
    numbers will also start pouring in and it will be
    interesting to see if this will be enough to
    surpass Hero.
  • As a result e-mobility penetrates across APAC,
    the cost structure of vehicles is likely to
    change. The market for ICE components like engine
    and transmission could shrink gradually while key
    components and systems related to EV motors and
    battery, charging technology, power electronics
    and EV software could see significant growth.

China and Indias Two Wheeler Exports (Million
Units) by Region- 2017
Sales of Motorcycles and Scooters in ASEAN
Countries 20115-2015
COUNTRY 2016 2015 Variance ()
Indonesia XX Thousand XX Thousand -X
Malaysia XX Thousand XX Thousand X
Philippines XX Thousand XX Thousand XX
Singapore XX Thousand XX Thousand XX
Thailand XX Thousand XX Thousand X
TOTAL XX Thousand XX Thousand -X
Source Goldstein Research
Source Goldstein Research
  • Impact Analysis-
  • Two Wheeler manufacturers will have to comply
    with the norms, so production cost will increase.
    Hence, we need to increase price as well. So, the
    total motorcycle industry will decrease in sales
    in 2020.
  • Further, these new norms will give boost to the
    growth of electric two wheelers market segment
    during the forecast period. And the new companies
    will emerged in this market.

Impact on Global Two-Wheelers Market
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Global Two-Wheelers Market Share (), By Vehicle
Type, 2016-2024
  • With India set to go BS VI in less than 26 months
    from now (April 2020) two-wheelers will see a
    significant loss in fuel efficiency due to XX
    percent reduction in NOx. Thus the impact of BS
    VI will see a drop in fuel economy in the range
    of X-XX percent, primarily due to near
    stoichiometric engine operation coupled with
    stringent NOx limits.
  • The Bosch Two-Wheeler and Powersports business
    unit, based in Yokohama, Japan, continues to gain
    momentum in the global motorcycle market. Since
    the business unit was founded in April 2015,
    Bosch motorcycle technology sales have risen more
    than 20 percent. In comparison, production
    volumes for motorized two-wheelers have grown by
    less than five percent over the same period.
    Demand for enhanced motorcycle safety and smart
    connectivity solutions is driving the business.

Source Goldstein Research
Global Two-Wheelers Market Y-O-Y Growth, By
Vehicle Type 2016-2024
Source Goldstein Research
Global Two-Wheelers Market Size (USD Billion), By
Source Goldstein Research
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Global Two-Wheelers Market Size (USD Billion), By
Motorcycles, 2016-2024
  • Many potential new drivers in the
  • region still own two-wheelers, with motorcycle
    penetration rates at over 80 in Indonesia,
    Thailand, Vietnam and Malaysia.
  • Two-wheeler sales in India grew roughly XX over
    five years to about XX million units in fiscal
    2016, data from the Society of Indian Automobile
    Manufacturers shows. Along the way, India has
    surpassed China to claim the title of the world's
    largest two-wheeler market. In the current fiscal
    year, cumulative sales for 10 months through
    January rose XX on the year to over XX million
  • Scooter sales rose XX in fiscal 2016, sharper
    than the X increase in overall two-wheeler
    sales. Scooters today make up XX of this market,
    with their share growing XX percentage points
    over five years.

Source Goldstein Research
Global Two-Wheelers Market Y-O-Y Growth, By
Motorcycles 2016-2024
Source Goldstein Research
Motorcycle Market Growth in Different Countries,
Source Goldstein Research
Global Two-Wheelers Market Attractiveness-By
Vehicle Type, 2016-2024
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Market Size (USD Million)
Source Goldstein Research
Water based adhesive segment holds the largest
revenue share in the Global Two-Wheelers market
as this segment constitutes which is impacted by
the rising cognizance among the household users
and thus it is likely to expand at XX CAGR
during the forecast period. Two-Wheelers market
is relying on the adoption of EHR (Electronic
health record) software by various healthcare
facility providers in order to stand ahead in
future. Behavioral health EHR creates a world of
difference to the staff and patients and goes the
extra mile giving advanced capabilities such as
it include support for documenting violence risk
factors, suicide risk factors, or sadness scales.
Global Two-Wheelers Market BPS Analysis- By
Vehicle Type, 2016-2024
Source Goldstein Research
Asia Pacific Two Wheeler Market Size (USD
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Source Goldstein Research
Asia Pacific Two Wheeler Market Size (USD
Billion), By , 2016-2024
Asia Pacific Two Wheeler Market Size (USD
Billions), By Country-2016-2024
Source Goldstein Research
Source Goldstein Research
Global Two-Wheelers Market Attractiveness-By
Country, 2016-2024
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Market Size (USD Million)
Source Goldstein Research
According to the above graph, India Two-Wheelers
market is anticipated to be the most attractive
market across the region, for new entrants
looking to enter in the market, existing players
looking for business expansion and investors
seeking investment opportunities over the
forecast period i.e. 2016-2024 To penetrate
fertile geographies, two wheeler manufacturers
must work with top-level distributors. These
distributors will eventually have to devise sound
marketing strategies and persuasive selling
points for two wheelers. A winning policy will
include innovative and low-cost products for
South American markets, along with high
configuration design and robust aftersales
service. Automobile businesses must also make the
investment necessary to produce a motorcycle
model suitable for each geography.
Global Two-Wheelers Market BPS Analysis- By
Country, 2016-2024
Source Goldstein Research
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Honda Motors (Company Overview Business
Founded 1946
Website www.
Employees 208,399
Headquarters Japan
Company Overview
Major Products
Power Products
Honda Jet
  • Honda Motor Company, Ltd. is a Japanese public
    multinational conglomerate corporation primarily
    known as a manufacturer of automobiles, aircraft,
    motorcycles, and power equipment.
  • Honda has been the world's largest motorcycle
    manufacturer since 1959, as well as the world's
    largest manufacturer of internal combustion
    engines measured by volume, producing more than
    14 million internal combustion engines each year.
  • Aside from their core automobile and motorcycle
    businesses, Honda also manufactures garden
    equipment, marine engines, personal watercraft
    and power generators, and other products.
  • Honda is headquartered in Minato, Tokyo, Japan.
    Their shares trade on the Tokyo Stock Exchange
    and the New York Stock Exchange, as well as
    exchanges in Osaka, Nagoya, Sapporo, Kyoto,
    Fukuoka, London, Paris and Switzerland.

Business Strategy
  • Enterprise Strategy The Mission Statement of
    Honda is try to maintain a global point of view,
    with the dedication to supply the highest quality
    products at a reasonable price for worldwide
    customer satisfaction.
  • Corporate Strategy Honda's portfolio includes
    four businesses Automobiles business,
    Motorcycles business, Power business and honda
    jets. Even though stepping into Automobile
    industry rather late at 1963, Honda quickly leads
    the industry with characteristics like superior
    fuel economy, optimum safety, and driving
    pleasure. Honda's sales and production in this
    industry prove successful steadily not just in
    U.S. but also in many regions worldwide.
  • Business Strategy One of the proudest things
    about Honda is its RD system. With the
    systematic way of resembling, focus on
    durability, reliability and basic performance to
    establish a creative and innovative technical
    foundation. Also, Honda has established
    independent local operation around the world and
    pushed local autonomy and proactive efforts to
    localize the needs regional with mutual

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