7 C’s of effective business communication - PowerPoint PPT Presentation

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7 C’s of effective business communication


The corporate world has its own infrastructure, ethics, language and way of doing things. Thus, every person should be well-acquainted with all the core principles of the sphere before entering it, for a successful start and a perfect journey – PowerPoint PPT presentation

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Title: 7 C’s of effective business communication

7 Cs of effective business communication
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  • Communication plays a vital role in the corporate
    world as it is something that can either seal the
    deal or cancel it.
  • Effective communication allows you to put your
    message, thoughts and ideas across in the right
    way, such that it garners attention.

There are seven concepts for effective
  •   Correctness
  • Correctness refers to supplying the right
    facts, using the right level of language and
    conveying the right message to the
    audience/readers. It refers to avoiding
    grammatical errors both in written and verbal
    communication as incorrect grammar can totally
    alter the meaning of the sentence and entail a
    negative impression.   

  • Clarity
  • Clarity entails on using such language that
    the decoder can easily grasp the real meaning of
    the sentence. The encoder needs to emphasize on a
    particular message at a point of time. If there
    is clarity in thoughts and ideas, then that
    allows the meaning of the sentence to be conveyed

  • Completeness
  • If the encoder wants to get the kind of
    response that he/she is expecting, then the
    encoder should always supply all the necessary
    details. The sender must consider the state of
    mind of the receiver and answer all the queries
    raised by supporting the responses with facts and

  • Conciseness
  • In the corporate world, nobody has time for
    wordy communication. So, it is better to be
    concise in communication and save yours and well
    as others time. You can achieve conciseness by
    avoiding repetition of thoughts and verbose
    expressions. Rather, you should use brief
    sentences that are to the point but complete the

  • Consideration
  • This is the most important component of
    effective communication that implies on thinking
    from the receivers perspective. The encoder
    should consider the view, background, education
    level, mindset, desires, and the problems of the
    audience while composing a message. You need to
    alter your message to meet the readers needs.

  • Concreteness
  • Concreteness in message refers to being
    definitive and clear rather than being general,
    fuzzy and vague. The encoder should present
    correct and specific facts in front of the
    decoder for effective communication. 

  • Courtesy
  • Courtesy is the core component of every
    effective communication. The start and end of a
    communication should be with courtesy. It refers
    to valuing the feelings of the receiver as that
    builds goodwill. The encoder should use polite
    words and show respect to the decoder for
    effective communication.

  • Conclusion
  • So, these were the seven Cs of effective
    business communication. Since the task of a
    manager or an entrepreneur requires constant
    networking and communications with the
    subordinates, superiors and the clients, so
    communication plays an important part in their
    professional journey.
  • At MIT School of Distance Education our MBA-
    equivalent PGDM and PGDBA courses not only
    emphasize on imparting subjective and theoretical
    knowledge, but we even believe in teaching the
    vital concepts of the corporate world.
  • All our courses include modules on effective
    communication so that the candidates are not only
    skilled in their respective fields but they can
    even communicate well with everyone in their

Website www.mitsde.com Toll-Free No. 9112-
207 - 207
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