The Future Of Mobile Applications - PowerPoint PPT Presentation

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The Future Of Mobile Applications


Mobile apps are software applications designed to run on tablets, Smartphone’s and other mobile devices. They are typically available through app stores which are operated by the owners of the mobile operating system. – PowerPoint PPT presentation

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Title: The Future Of Mobile Applications

The Future of Mobile Applications
The Future of Mobile Applications
  • The average India consumer has 36 apps  on their
    device. There is a rough reality that many apps
    get removed after first use, which can often be
    down to poor user experience and latent period
    issues. The Drum spoke with Ian James,
    international general manager, to talk about how
    voice assistants are now creating, advanced ways
    for brands to have direct relationships with
    consumers. Best Mobile Applications Company In

The future of apps lies within three core areas
  • Accuracy and yield Apps have spurred on the
    growth of features such as location accuracy and
    voice search. Apps create a kind of pin-board
    of interests a depiction of a consumers
    personality, through what they like, where they
    go and what they do, all within a trusted
    environment. This pin-board of interests,
    generates accurate and precise insights that can
    be drawn on to benefit the user experience and
    improve the publisher app itself. In fact 72 of
    media sellers, who provide precise data to
    brands, have seen inventory yield increase by
    more than 50.

The future of apps lies within three core areas
  • Trusted access Consumers download the apps they
    love on their devices which in turn gives them
    access to content that is relevant and useful.
    This type of indicate in-app experience has led
    to consumers citing they are more willing to
    share their data , in exchange for more
    personalized experiences.
  • Speed and efficiency Mobile app environments
    work faster, in comparison to mobile web. This
    speed ensures consumers can access content
    quicker, which grows to the overall experience in
    providing the right message, at the right
    time. 62 of milliners prefer to shop and browse
    via app, due to the personalized environments and
    speed of purchase.

Is it sustainable?
  • Consumers spend 85 of their time on
    Smartphones, within apps, but only 5 apps see
    very heavy use, Some may say this isnt a
    sustainable future for apps. However, app revenue
    is rapidly increasing and is expected to only
    continue on the same upward trend in future.
  • In order to keep up with fast-paced digital
    growth, publishers must ensure that when they
    develop their apps they focus even more on
    consumer demands and take note of all upcoming
    developments in tech. Consumers are now expecting
    experiences to be completely personalized and
    customized to their location.

Apps are best placed to optimize these
opportunities through the smart use of technology
and data services
  • Location based services is a fast-growing
    category that offers localized, relevant
    advertising in trusted app environments. Defining
    where we go, behavioral patterns and places of
    interest, turning our demographic data into
    invaluable insights for marketers.
  • Mobile wallet technology is also on the rise,
    enabling quick and efficient transactions to take
    place on the go.
  • Voice technology - The industry will witness a
    rise of the voice marketer, within the app
    ecosystem. A closer bond, between brand, app,
    content and consumer will improve sustainability
    of the mobile app.

How do people help creation/discovery process?
  • Consumer insight is one of the most powerful
    tools marketers and publishers can hold.
    Discovering where your audiences are, and their
    interests and habits can not only allow you to
    talk to them in the right manner, with the right
    message, but it can provide the golden ticket to
    understanding context, engagement and inspire
    future innovation.

How can apps be used to influence consumer
purchase behavior?
  • Mobile applications are transforming the way in
    which brand marketers are connecting with
    consumers. Research Verve ran with Wildness,
    revealed 95 of in store, purchases were
    influenced by a mobile ad whether that be a
    direct engagement with the ad, or simply an
    exposure that prompted the consumer to act.
  • The generations that have never lived in a world
    without mobile, are demanding interactive apps
    and advertisements. The push towards relevancy
    and personalization is key. Recent research
    conducted by Verve and Census wide, found that
    consumers are twice as likely to react on mobile
    ads based on their location, versus a generic ad.

How can apps be used to influence consumer
purchase behavior?
  • Make a Good Impression It boils back down to
    having a robust strategy and objective, to ensure
    youre providing your audiences with the most
    relevant and timey content possible, from the
    very first impression.
  • Own That Data As a publisher within a mobile app
    environment, you have the potential to sit on a
    wealth of quality data. Publisher apps have
    access to device movements which can have
    powerful results for inventory yield. This can
    attract premium brands to advertise on your app,
    through the smart use of first party, consented
  • Think Audiences. Be Creative Good creative truly
    does matter. Theres no use in having a slick app
    environment, utilizing 1st party, quality data
    and then serving intrusive, ill-targeted
    advertising. Publishers need to work in
    collaboration with experts from the data
    intelligence and creativity sectors, to ensure
    their user experience is fully optimized.

Consider this.
  • A consumer browses a favorite app at their office
    desk, whilst contemplating where to go on their
    lunch break. A high-street retailer serves an ad,
    localized to the device, and in a relevant
    creative format for that user. The consumer taps
    on the ad and sees that coat that they have been
    meaning to purchase for a while now. In two
    minds, the consumer scrolls down the creative ad
    format, and is presented with a map, that reveals
    the store is in fact only a three-minute walk.
    The consumer heads out of the office, GPS
    location signals track the devices movements and
    enable the consumer to navigate efficiently to
    the store. The consumer enters, and Bluetooth
    beacon technology tracks that device in store.

  • Thank You
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