Evolution of Assorted Beverages in Philippines: Ken Research

1
Evolution of Assorted Beverages in Philippines
Ken Research
2
Philippines have witnessed many beverages being
manufactured in the recent years. It was observed
that there was a steady growth in the Philippines
beverage category in the recent years. Almost all
the leading manufacturers were benefitted from
election-driven spending. Therefore, the
manufacturers refrained from increasing their
unit prices of beverages despite the rising cost
of raw materials.
3
There was a drastic growth in the naturally
healthy beverages in Philippines with the
continuing rising awareness among Filipinos of
the potentially negative health effects of
additives, preservatives and other ingredients.
This led to the increase in availability of more
affordably priced products that has a positive
impact on the overall performance of naturally
healthy beverages. Naturally Healthy hot drinks
and Naturally Healthy soft drinks are the
available products in natural beverage category.
The various beverages manufactured in Philippines
include health and wellness trend by including
fortification and the use of functional
ingredients. Pepsi-Cola launched sports drink
Gatorade Fierce with Grape, Green Apple and
Tropical Fruit flavour variants. These drinks are
fortified with electrolytes that are essential
for human body hydration. Mondelez Philippines
Inc and Kraft Foods are the leading producers of
fortified drinks. The fortified drinks include
fortified hot drinks,
4

• fortified soft drinks. The are many variants of
  juices available in Philippines juice category
  such as grapefruit juice, orange juice, other
  single fruit citrus juice, apple juice, grape
  juice, pineapple juice, tomato juice, other
  single fruit juice, and mixtures of juices.
• The hot drinks market in Philippines includes hot
  tea and hot coffee which witnessed a huge growth
  due to the cafe culture and consumer health
  awareness. The variants in tea are green tea
  (unfermented), black tea (fermented or partly
  fermented) and tea concentrates, extracts and
  essences. The variants in coffee are coffee (not
  roasted, decaffeinated), coffee (roasted, not
  decaffeinated), coffee (roasted, decaffeinated),
  coffee concentrates, and roasted coffee
  substitutes. Nescafe, Milo, Nestle and Mayora
  Indah are the leading market players in the hot
  drinks sector. Gilamar Enterprises is a major
  competitor in the tea sector, and the products
  focus on general safety such as growing health
  and wellness trend in the

5
Philippines. Another competitor, Gourmet Farms
offers enthusiasts organically grown coffee and
tea products. Nestlé Philippines and Mayora Indah
are the multinationals competitors of hot drinks
and the only domestic player in Philippines is
Universal Robina. It was observed that there was
a fiercer competition between the only domestic
player and the multinationals players.
According to the study Philippines Beverage
Forecasts March 2017, the increasing in
disposable income is supported by the robust
Filipino economy and is driving the growth of the
beverage sector in the country. Brandy is the
largest alcoholic beverage with growth in volume
and sales along with specialty spirits that are
expected to register a fastest growth. Emperador
Distillers, Inc., and Ginebra San Miguel Inc. are
the leading competitors in the Philippines
alcoholic beverages market. Consumption of Vodka
is higher in the Filipino spirits sector compared
to the rest of the world. The spirits sector
6
includes brandy, gin, genever, liqueurs, rum,
specialty spirits, tequila, mezcal, vodka, and
whiskey. Philippines wine sector witnessed a
steady growth in the recent years while sparkling
wine market has registered a fastest growth.
Carlo Rossi is the leading brand in Philippines
wine sector. Wine consumption in Philippines is
higher compared to the rest of the world. The
variants in wine are sparkling grape wines, other
grape wines, unfermented grape wine, Vermouth and
other flavoured grape wines and other fermented
beverages. The most common alcoholic beverage
preferred in Philippines is beer. San Miguel is
the leading brand in the manufacture of beer and
gin in the country with a variety of products.
Beer na Beer is a close competitor for San Miguel
and Philippine Distillers Company (PDC) is
another leading player in the spirits market.
7

• There is a huge sale of bottled water and it
  benefited Philippines leading manufacturers of
  bottled water. The bulk bottles water category
  also registered a volume growth due to use of
  bulk bottled water for home consumption. The
  variants of the bottles water include carbonated
  bottled water, flavoured bottled water,
  functional bottled water, and still bottled
  water. The carbonates drink category is also
  experiencing a steady growth in the Philippines
  and includes cola carbonates and non-cola
  carbonates. Hypermarkets, supermarkets,
  convenience stores, food and drinks specialists,
  e-Retailers and other stores are the leading
  distribution channels of beverages in
  Philippines. Almost all the beverages in
  Philippines are packed in glass, rigid plastics,
  paper, board, flexible packaging, rigid metal and
  others which are bottles, stand up pouchs,
  bag-in-box, carton-liquid and cans.
• Coca-Cola Export Corp is the leading player in
  soft drinks category in Philippines. The soft
  drink domestic companies in Philippines registered

8
a promising growth in the coming years. Existing
and new soft drink products are available in
different pack sizes and PET bottles. The success
of the products depends on the effective brand,
aggressive marketing and distribution efforts. It
was expected that soft drinks category will
develop slowly compared to the other beverages
over the coming years. Energy Drinks in
Philippines includes sugar-free drinks, regular
energy drinks and shots with additives
specifically designed to increase alertness.
Philippines government has imposed excise tax
on the spirits such as beer, liquor, wine, and
alcohol products. The spirits market in
Philippines is yet to recover from the effect of
taxes. The increase in consumer spending limit
has led to the growth in the Philippine beverage
industry. Majority of the consumers are attracted
towards the trend of smaller pack sizes beverages
which is affordable and can be carried away.
Consumers are conscious of their purchasing
decisions
9
despite the increasing disposable income levels.
They check for the ingredients in carbonates
drinks, energy drinks and juices. It was observed
that the Philippines beverages market will
witness a steady growth over the coming
years. Key Topics Covered in the
Report Philippines Naturally Healthy Beverages
Market Research Report Philippines Naturally
Healthy Beverages Market Size Philippines Non
Alcoholic Beverages Market Philippines Non
Alcoholic Beverages Import Volume Philippines Non
Alcoholic Beverages Export Volume Philippines
Naturally Healthy Beverages Market Future
Outlook Philippines Healthy Beverages Market
Competition Philippines Beverages Retail
Market Philippines Juice Market Demand
10

• Philippines Coconut Water Demand
• Beer Market Research Report Philippines
• Alcoholic Beverages Market Philippines
• Philippines Juices Market Revenue
• Soy Milk Consumption Philippines
• Wine Consumption Philippines
• Philippines Non Alcoholic Beverages Market
  Competition
• Philippines Non Alcoholic Beverages Market Future
  Outlook
• To know more, click on the link below
• https//www.kenresearch.com/food-beverage-and-toba
  cco/non-alcoholic-beverages/philippines-beverage-f
  orecasts/136456-11.html

11
Related Reports https//www.kenresearch.com/food
-beverage-and-tobacco/alcoholic-beverages/uk-bever
age-forecasts/136471-11.html https//www.kenresea
rch.com/food-beverage-and-tobacco/alcoholic-bevera
ges/switzerland-beverage-forecasts/136467-11.html
Contact Ken Research Ankur Gupta, Head
Marketing Communications sales_at_kenresearch.com
91-124-4230204
12
(No Transcript)