India Energy Drink Market, Nutritional Supplement Drinks India, Market Growth Nutraceutical - Ken Research - PowerPoint PPT Presentation

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India Energy Drink Market, Nutritional Supplement Drinks India, Market Growth Nutraceutical - Ken Research


The report also covers Government Regulations for nutritional and dietary supplements in India, import and export scenarios of nutritional and dietary supplements in India. – PowerPoint PPT presentation

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Title: India Energy Drink Market, Nutritional Supplement Drinks India, Market Growth Nutraceutical - Ken Research

India Nutraceuticals Market Outlook to 2021 Ken
The report titled India Nutraceuticals Market
Outlook to 2021 - High Prevalence of Lifestyle
Diseases coupled with Rising Awareness to Foster
Future Growth provides a comprehensive analysis
of India nutraceuticals market. The report
focuses on overall market size for India
nutraceuticals market, India nutraceuticals
market segmentations on the bases of dietary
supplements, functional food beverages and
distribution channels, dietary supplements
sub-segmentation by type of supplements,
functional foods and beverages sub-segmentation
by product category.
  • The report also covers Government Regulations for
    nutritional and dietary supplements in India,
    import and export scenarios of nutritional and
    dietary supplements in India, trends
    developments in the market and competitive
    landscape of major players in India
    Nutraceuticals Market. The report concludes with
    market projection for future and analyst
    recommendation highlighting the major
    opportunities and cautions.
  • India Nutraceuticals Market Size
  • The revenues of India nutraceuticals market are
    observed to continuously increase at a CAGR of
    during the period of six years from 2011 to 2016.
    In 2016, revenues of the overall India
    nutraceuticals industry including nutritional
    products such as dietary supplements and
    functional foods and beverages were recorded as
    USD million. The increase in occurrence of
    lifestyle diseases such as type II diabetes,
    hypertension, cancer and others have created
    awareness about health and wellness especially
    among the middle class Indian population which is
    acting as one of the major drivers for
    nutraceuticals market in India. The growing trend

  • towards preventive healthcare in the country has
    resulted in entry of diverse type of market
    players in the country.
  • By Dietary Supplements, and Functional Foods and
  • Functional foods and beverages dominated the
    Indian nutraceuticals market with revenue share
    of in 2016. Presence of large number of
    undernourished population over the years, aging
    population and rising obesity has led to elevated
    prevalence of lifestyle diseases, which
    necessitates the consumption of functional foods
    and beverages, hence driving the market.
    Consequently, the market has observed the
    increased sales of functional yoghurt, fortified
    biscuits and bread, cereals, edible oil and
    functional gum.
  • By Distribution Channel
  • The mass merchandisers segment in Indias
    nutraceuticals distribution channel took lead by
    capturing maximum revenue share worth , thus
    generating revenue worth USD million in the
    year 2016. The mass

merchandisers segment dominates the market
majorly due to high presence of functional foods
and beverages such as bourn vita, horlicks and
Chyawanprash. Indias population has an
increasing demand for wide variety of dietary
supplements in large quantities, which was
targeted by mass merchandisers fulfilling
specific nutritional needs, hence assisting
segment gain high revenue share in the market.
Other major distribution channels include
pharmacies, door-to-door sales, pharmacies and
mail orders. Dietary Supplements Segmentation by
Type of Supplements Vitamins and minerals
dominated the market with revenue share of in
2016. The intake of vitamins and minerals
supplements has increased over the years due to
the high prevalence of vitamin deficiency in
India which has led to diseases such as
arthritis, osteoporosis, osteopenia and others.
In 2016, it was observed that of Indians had
deficiency of Vitamin D and was insufficient.
Arthritis affected of the Indian population in
2014. Probiotics supplements market grew at CAGR
from 2011-2016 and has been recorded as the
fastest growing segment in the dietary supplement
market of India. High consumption of tobacco,
westernized food and spices coupled with
malnutrition has resulted in large prevalence of
digestive diseases in India. For management of
such disorders, doctors are suggesting more use
of probiotics to combat with the
issue. Functional Foods and Beverages Market
Segmentation by Food Category Health segment
dominated the functional food and beverages
market with a revenue share worth in India
functional foods and beverages market in year
2016. One in every five people in India has at
least one chronic disease such as cardiovascular,
respiratory and metabolic disorders. Doctors are
prescribing more number of health foods to
fulfill the deficiencies of nutrients which cause
diseases. Digestive and energy boosters segment
is observed to capture and of the total
share in the revenue of functional foods and
beverages in India respectively.
  • Competitive Landscape
  • Amway is leading India functional foods and
    beverages market by grabbing revenue share worth
    in 2016, majorly due to its solidifying
    position in the energy drinks segment. The
    acquisition of XS energy brand in 2015 was one of
    the major driving forces behind generating such
    high revenues in India. Along with its well
    established brand Nutrilite, Amway majorly
    sells all plant protein powder in India
    functional foods and beverages market. Other
    major players operating in market include GSK and
  • Future Outlook and Projections
  • India nutraceuticals market is expected to
    witness growth at a CAGR of during the
    forecast period of four years from 2016 to 2019.
    Domestic players though are expected to generate
    high revenue from the growing demand for natural
    supplements in the market whereas international
    players are expected to generate revenue through
    increased awareness of their products. The
    international players have been observed to set

  • their manufacturing plants in India in recent
    years which are expected to benefit them during
    the forecast period as their products would be
    easily available, would have high visibility and
    would be more affordable. However, the growth is
    expected to decline in between 2019 and 2021
    owing to the fact that market would be flooded
    with nutraceuticals by this period, and the
    companies would compete on the basis of price.
    Price sensitivity is expected to force even the
    market leaders to decrease the cost of their
    products in the market, which will result in
    lower revenue generation and declined growth
  • Key Topics Covered in the Report
  • Introduction to India Nutraceuticals Market
  • Ginseng Sales in India
  • India Nutraceuticals market size, 2011-2016
  • India Energy Drink Market
  • Export Nutritional Supplements India
  • India nutraceuticals market segmentation by
    Dietary Supplements, and

Functional Foods Beverages and Distribution
channels Herbalife Performance in India Dietary
Supplements segmentation by type of
supplements Foods and Beverages Market
Segmentation by Product Category Regulatory
Landscape of India Imported Nutraceutical
Products Competitive Landscape of Major Players
in India Nutraceuticals Market Market Growth
Nutraceutical Import Export Scenario of
Nutritional and Dietary Supplements in
India India Functional Beverage Market Major
Trends and developments Analyst
Recommendations India Nutraceuticals Future
Outlook and Projections, 2016-2021 Nutritional
Supplement Drinks India Digestive Food Market
Growth in India Vitamins and Dietary Supplements
in India Competition in India Nutritional
Supplement New Developments in Herbal Supplements
For further reading click on the link
below https//
23730-91.html Related Reports by Ken
Research https//
eport/118296-91.html https//
ements-market/123729-91.html https//www.kenresea
Contact Ken Research Ankur Gupta, Head
Marketing Communications
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