Tips to Effective Email Marketing - PowerPoint PPT Presentation

About This Presentation

Tips to Effective Email Marketing


Start your email marketing campaign with these tips in mind and you’re on your way to turning that prospect into a bona fide customer. – PowerPoint PPT presentation

Number of Views:27


Transcript and Presenter's Notes

Title: Tips to Effective Email Marketing

Tips to Effective Email Marketing
  • One marketing channel you must not neglect is
    email marketing.
  • It may be from days of old, but it is an
    effective way to reach out to potential
  • But just because you send out an email doesnt
    mean anyone will read it.
  • How can you make your email marketing campaign
    more effective?
  • Here are some tips.

Is Your Subject Line Clear?
  • It is far more effective to use a subject line
    that clearly informs the reader what the email
    contains and content describing what you are
    giving them which generates emotions immediately
    such as fear, urgency or curiosity.
  • Next, give a call to action nothing short of
    enticing which drives them to the offers on a
    landing page, where your content resides.

  • At times, this might result in less opens but
    more click to open rate. Think about it, however,
    what is more valuable?
  • Getting people to open mail and then deleting the
    mail before reading it?
  • or
  • Actually getting conversions from clicks driving
    them to the right pages?

The answer is conversions, as this should be the
main goal of your email marketing campaign.
What Is Your Goal?
  • Think about the audience you are targeting. What
    will offer them the best value in terms of
    content? The fastest method of creating email
    content that is meaningful is to be empathetic to
    the concerns and needs of your audience. This
    will be valuable not just to your target audience
    but also to you.

When people open mail on their computers and
don't find their expected content, they delete or
click off right away.
Having a Clean List
  • Take time to actually track segments you are
    targeting. It will make a big difference to keep
    track of your list in your e-commerce software.
  • It is not a good idea to assume everyone is going
    to be interested in what you have to offer, so
    dont spam them.
  • For instance, just send the time sensitive offer
    to persons on the list of those who have actually
    bought your products in the past or looked at
    your products. Check to detect their interest
    before you take any further action.

Your Call to Action Matters
  • A clear call to action is Buy One Get One Free.
  • A call to action that is even more time sensitive
  • Buy One Get One Free This Week Only.
  • Readers will want to leverage curiosity and truly
    want to click that link. Pique readers curiosity
    by letting them know that there is more valuable
    stuff for their benefit coming soon. This gets
    every reader to click the link straight to your
    site, which is where you want them to go.

Open to Send Ratio Measurements
  • Hopefully if you have a good list of segmented
    people that have opted in, your ratio for open
    and send will be high.
  • What does success mean? This depends on the
    campaign and the industry. Instead of looking at
    the benchmarks of someone else, begin to focus on
    where you are at the moment. Using best
    practices, create the objective of moving this up
    a few percentages.

Do a Dry Run
  • Doing a dry run before you do a massive launch
    for your email campaign is highly recommended.
  • Take two ideas that you think will be effective
    and send each idea out to a group of thirty to
    fifty. See which idea performs better by taking a
    look at the metrics. When you do this, it will be
    easy to know which call to action and subject
    lines are your definitive, clear winners.

Measure Your Every Success
  • Your website traffic can be tracked by google
    analytics. Another platform that connects
    shopping carts and tracks reports is MailChimp,
    which could benefit you as a budding
    entrepreneur. Measure success for every marketing
    play you implement. This includes an email

For more digital marketing tips to help grow your
business, visit
480-993-0907 (480) 378-2865
Write a Comment
User Comments (0)