Global Breakfast Cereals Market Research Report - Forecast to 2022

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Global Breakfast Cereals Market Research Report
- Forecast to 2022

• Market Scenario
• Breakfast cereals are food product prepared from
  processed grains. Breakfast cereals are often
  consumed with milk, yogurt, fruit or nuts and are
  associated with functional health benefits as
  these are fortified with vitamins and minerals.
  The market players focused on product innovation
  and new product development by introducing new
  flavors, tastes and structure to enhance the
  overall dietary profile of breakfast cereals.
  Growing consumer health awareness leading to high
  demand for healthier cereals, increasing
  preference for western dietary patterns,
  increasing popularity of convenience foods owing
  to minimal preparation time and changing
  lifestyle with publics desire to live a healthy
  lifestyle will drive breakfast cereals market by
  5 during the period 2016-2022. With a busy
  lifestyle, the preference of people is shifting
  towards ready-to-eat food and preserved food.
  Leading players are concentrating on introducing
  more varieties of breakfast cereals in the global
  market to match the changing tastes of people.
  Some of the leading players in the global
  breakfast cereals market are Post Holdings,
  Cereal Partners Worldwide, PepsiCo, Kellogg Co.,
  and General Mills.
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• Segments
• Segments
• Breakfast cereals market has been segmented on
  the basis of type which comprises of ready to eat
  (RTE) and hot cereals.
• Breakfast cereals has been segmented on the basis
  of source which comprises of wheat, rice, oat,
  corn, barley and others
• Breakfast cereals is segmented on the basis of
  form which comprises of hot breakfast cereals and
  cold breakfast cereals
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• Regional Analysis
• The global breakfast cereals market is segmented
  into North America, Europe, Asia Pacific, and
  rest of the world (ROW). Among these North
  American region has the major market share with
  U.S and Canada having a strong presence of
  breakfast cereals manufacturers. Breakfast
  cereals in U.S. and Canada have been
  significantly growing since last few years.
  Overall rise in demand for functional and
  fortified food is supporting the breakfast
  cereals market growth. Growing positive attitudes
  towards healthy grains as breakfast cereals and
  increasing demand of convenience food is driving
  the breakfast cereals market growth globally. The
  key industry players at global level focused on
  introducing healthy fortified options to suit the
  needs of different demographics.
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Application Major Players in this Research

• Key Players
• Kellogg Co. (U.S.)
• General Mills (U.S.)
• Post Holdings Inc. (U.S.)
• PepsiCo. (U.S.)
• Cereal Partners Worldwide (CPW) (Switzerland)
• Weetabix Ltd. (U.K.)
• The Jordans Ryvita Company (UK)
• TreeHouse Foods (U.S.)
• Natures Path (Canada)

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