Effective Advertising Sales Tips - PowerPoint PPT Presentation

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Effective Advertising Sales Tips


Randon James Morris | Advertisers and marketers now have more choice than ever before to reach their audiences through an increasingly evolving and fragmenting media landscape. – PowerPoint PPT presentation

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Title: Effective Advertising Sales Tips

Effective Advertising Sales Tips To Grow Your
Advertisers And Marketers
  • Advertisers and marketers now have more choice
    than ever before to reach their audiences through
    an increasingly evolving and fragmenting media
    landscape and through newer options such as
    social media. In this environment attracting
    advertising revenue is becoming increasingly
    difficult even large mainstream publishers
    whose business models were previously reliant on
    advertising dollars are diversifying into areas
    such as transactional, retail revenue and paid

Customer Service and Processes
  • how are you managing your advertising sales
    internally? Do you have strong processes and
    procedures in place to ensure a responsive,
    consistent and highly professional service is
    being delivered to your potential client base and

Advertise With Us Page and Sales
  • make it easy for potential advertisers to reach
    you through your site - and all other Touchpoints
    - and create and maintain an effective,
    up-to-date and compelling media kit.

Communicate To Your Advertisers
  • position your advertisers as a vital stakeholder
    market who are in the same league as your
    consumers. Just as you communicate to your
    consumers through newsletter, social media or
    some other form of regular communication.

Your Market / Audience
  • develop a deeper understanding of your audience.
    What qualitative information are you gathering
    from your consumer or user base on an ongoing
    basis and how are you Utilizing these insights
    for your advertisers?

Protect Your Revenue Streams
  • develop a well thought out plan regarding the
    amount of press release generated content and
    free promotion you publish. Why would a business
    pay to advertise with you when they can appear
    for free in an editorial environment?

  • ensure you are reporting up to date audience
    data, or quantitative statistics transparently
    and accurately.

Competitive Market and Your Position
  • do you have a strong understanding of your
    competitive market and your place in it your
    advertisers will! Are you promoting your 'unique
    selling points' (USPs) effectively and can you
    counter your potential advertiser's objections
    based on your well developed competitive

Continually Educate Yourself
  • the advertising, media and publishing market is
    now evolving at a pace never before Realised. We
    are currently experiencing an evolution likened
    to Gutenberg's invention of the printing press.

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