Qatar Wellness Market Research Report - 2020 : Ken Research

1
Qatar Wellness Market Research Report 2020
Ken Research
2

• How the Qatar Wellness Market Is Positioned?
• The term wellness in itself is a broad
  term and can be defined as a state of superior
  physical, mental and emotional health
  particularly maintained by a suitable diet,
  exercise and other lifestyle alterations. The
  wellness industry in Qatar has made progress
  since its introduction to an inclusive ecosystem
  comprising of consumers, suppliers, related
  industries, facilitators and the government. The
  wellness market in Qatar has showcased a vigorous
  growth in the recent past, primarily on account
  of the early adopters, comprising of the young
  urban population which have high disposable
  incomes. Owing to increasing awareness of health
  and beauty in the country, Wellness market had
  increased at a CAGR of during 2010-2015.
  Wellness market had increased from USD million
  in 2010 to USD million in 2015. The wellness
  market in Qatar has also been strongly driven by
  the foreign tourist arrivals especially leisure
  and business tourists over the years. These
  tourists are the best target market for hotel and
  day spa operators, which also offer a wide range
  of beauty services such as several types of bath,
  aroma oil massages, body wraps, pedicures and
  manicures.

3

• The continuing developments in the
  wellness market in the country have attracted
  various global and domestic players in the
  country. For instance, the cosmetics and
  fragrance industry in Qatar had witnessed the
  entry of a large number of foreign players and
  major global brands such as LOreal, Revlon,
  Proctor and Gamble, Unilever and others over the
  years. Similarly, many global players in the
  fitness segment such as Fitness First, Anytime
  Fitness and others have also entered the market
  in the country.
• How Spa/ Saslon Services Market of Qatar is
  Performing?
• Spa Salon industry in Qatar is
  increasing at a tremendous rate over the few
  years. Spa and salon concept is more than a
  therapeutically ritual for the body. . Relaxation
  for the body, mind and soul through a massage is
  a weekly extravagance or a relaxing means which
  the Qatari population is rapidly adapting to get
  through a tiresome time at work. Abundant massage
  and relaxation courses are accessible in Qatar.
  The spa and salon market in the country has grown
  at a CAGR of during the period 2010-2015, of
  which the hotel spa segment contributed a major
  proportion of the market. In 2015, the spa and
  salon market had increased to USD million as
  compared to USD million in 2010.

4

• On the basis of types of Spa/Salon market
  can be divided by hotel spa/salon and independent
  spa/salon. Hotel Spa/Salons had dominated the
  market of Spa salon industry in terms of
  revenues in 2015. The large number of tourist
  inflow in Qatar has significantly contributed to
  the growth of hotel spas. The tourist influx has
  grown tremendously over the years. The hotel
  spa/salon had contributed in 2015 in terms of
  revenues and in terms of number of centers.
  The independent spa/salon had dominated the
  market in terms of number of centers in 2015.
  Female Spa/Salon had majorly contributed in the
  market size of the overall industry in Qatar. The
  frequency of using Spa/Salon services by female
  members is more as compared to the male members.
  On an average females use to visit a parlor in
  every 20 days in Qatar. Recently it has been
  witnessed that the demand of mens grooming salon
  had increased in Qatar. Doha city had dominated
  the market in terms of revenues. Doha had
  contributed USD million in 2015. With the
  presence of large number of star hotels in Doha,
  the city had dominated the industry in terms of
  revenues. Also, Doha is the industrial area and
  home to number of corporate houses. Majority of
  the expat population is living in Doha which is
  regularly demanding Spa/Salon Services. The
  second highest contributor is Al-Wakrah followed
  by Al- Khor and others.

5

• The age group of 25-40 years is the major
  contributor in the revenues of the Spa/Salon
  industry. This age group encompasses of young
  working and college going population, who are
  very conscious about their looks and appearance.
  This age group of people had contributed in
  2015 in terms of revenue. In hotel spa/salon
  Massage had majorly contributed in the overall
  revenues in 2015. Facial is the second largest
  contributor in the revenues in 2015. In
  independent spa/salon facial services had
  contributed majorly in terms of revenue in 2015.
  Body treatment is the second highest contributor
  in the segment. The wide range of services
  offered by the spa/salons for body treatments had
  driven the market of body treatment in the
  country followed by hair treatment and make up
  services. It has been anticipated that the market
  will increase at a CAGR of during 2016-2020 to
  reach at USD million in 2020. The Spa/Salon
  market will be majorly driven by the Hotel
  spa/salon. There are number of upcoming star
  hotels in the country to accommodate increasing
  number of tourists in the country.
• What is the role of fitness services in the qatar
  wellness industry?
• Qatar is among the top five countries in
  the world for overweight and obese. Rising
  prevalence of life style diseases among the
  population in the country had increased the
  awareness about health and fitness.

6

• The fitness services market in Qatar had
  increased at a CAGR of during 2010-2015 in
  terms of revenue. The increasing number of health
  and fitness clubs in the country had surge the
  number of subscriptions for fitness clubs. In
  Qatar there are separate gyms for male and female
  customers. The female gym and fitness clubs had
  also gained popularity over the past few years.
  In Qatar, there are many strict rules and
  regulations for opening a female gym. In spite of
  all this there are many female health clubs,
  which are gaining popularity. The fitness market
  in Qatar had increased from USD million in 2010
  to USD million in 2015. The personal trainer
  market had also witnessed a robust growth in
  terms of number of personal trainers over the
  past few years. Rising number of fitness centers
  in the country had increased the market of the
  personal trainers. Personal trainers play a
  crucial role in gyms and fitness clubs. They are
  required to look after the members and give them
  personal training sessions. The training sessions
  includes 1 on 1 sessions and also group sessions.
  The fitness industry of Qatar had been majorly
  dominated by organized sector. Organized had
  contributed USD million in 2015. Organized
  sector had witnessed a robust growth over the
  past few years in the country.

7

• The market had increased both in terms of
  revenues and number of fitness centers.
  Organized players offer different types of
  integrated services under the same roof such as
  gym, aerobics, Pilates, yoga, dance and others
  which had majorly attributed to the increasing
  demand of these gyms among the population. The
  unorganized fitness centers are leading the
  market of Qatar in terms of number of centers in
  2015. The unorganized sector had contributed USD
  million in 2015. Gym Services have dominated
  the fitness industry in Qatar in 2015. Gym
  exercises and equipments are the best way to lose
  or gain weight fast and effectively. Gym services
  had contributed USD million in 2015. Yoga is
  the second largest contributor in the industry.
  Yoga is very popular in Qatar because of its
  number of benefits. The third largest contributor
  is Pilates followed by martial arts and others.
  Male subscribers have dominated the market. Male
  members are more conscious about body building
  because of which they regularly go to the fitness
  centers, as it is very tough to have the desired
  result at home. Doha had contributed majorly in
  the revenues of the fitness industry of Qatar.
  Doha region has the highest number of gyms.
  Alwakrah city is the second largest contributor
  followed by al- Khor and others.

8

• Diplomatic club had contributed majorly in
  terms of revenues of the fitness industry
  followed by anytime fitness gym, Fitness first
  and others. The health and fitness club industry
  in Qatar will grow at a tremendous rate on
  account of increasing concern among the
  population and their escalating willingness to
  spend on fitness services in order to stay fit
  and lead a healthy life. The market will increase
  at a CAGR of during 2016-2020.
• What has been the Growth trajectory of Cosmetics
  Fragrance in the Qatar Wellness Industry?
• The cosmetics and fragrance market in Qatar has
  grown at a CAGR of during 2010-2015. This was
  predominantly on account of the growing tendency
  of the countrys population to spend on beauty
  products and fragrances. An increasing number of
  working women in the country had supported the
  growth of cosmetics and fragrance market in Qatar
  because of rising product knowledge. The market
  was driven on the account of the growing tendency
  of the countrys population to spend on beauty
  products and fragrances. The fragrance segments
  had majorly contributed in the revenues of Qatar
  cosmetics Fragrance market. The participation
  of the fragrance segment had increased from 50.7
  in 2010 to 54.0 in 2015 due to the surge in
  demand for perfumery by all sections of the
  society reflecting the inclination of the Arab
  population for scents.

9

• The skin care segment is the second largest
  segment of cosmetics and fragrances market
  followed by hair care segment in Qatar. Fragrance
  Market in Qatar had witnessed a robust growth
  rate over the past few years. Perfumes play an
  important role in social life of Qatari people
  and therefore they choose fragrances for
  themselves with high consideration. The fragrance
  market had increased at a CAGR of during
  2010-2015. The skin care market is the second
  largest market in cosmetics and fragrances market
  in Qatar with a share of in 2012. It has
  expanded substantially in Qatar during 2010-2015
  and is distinguished with the presence of global
  brands such as PG, Unilever Group, and others.
  The skin care market has been predominantly
  driven by the desire of women in Qatar to enhance
  their beauty. Some of the other major factors
  that have contributed to the growth of this
  market are rising young population, high
  expenditure on personal care products and an
  enlarged retail scenario in the country. The skin
  care market has been recorded at USD million
  growing at a CAGR of as compared to USD
  million in 2006.

10

• The hair care market in Qatar in 2015 was
  valued at USD million, thus registering a CAGR
  of during 2010-2015. The rise in the sales of
  hair care products in the country was due to the
  surging problems of hair dryness and damages
  faced by the consumers due to the drastic
  environmental changes and rising pollution level.
  Additionally, it has been noticed that high
  disposable income of consumers has encouraged
  them to display significant demand for new and
  innovative hair care products and are even ready
  to pay a premium for advanced shampoos,
  conditioners, hair oils, hair colors and hair
  gels which would not only nourish their hair but
  also protect them from harsh environmental
  changes. The overall cosmetics and fragrance
  market in Qatar is expected to grow at a robust
  rate in the future years. The market will be
  majorly driven by the fragrance segment in the
  future. Growing fondness among the population of
  Qatar for enhanced beauty products is the major
  reason for the overall growth of cosmetics and
  perfumes market in the country. Additionally,
  rising mens grooming segment in the country will
  drive the market in upcoming future.

11

• Fragrance industry will dominated the
  market in coming future followed by skin care,
  and hair care market. The increase in the number
  of tourist in the country in future will drive
  the market of fragrance in Qatar. International
  tourists have a penchant for the peculiar
  fragrances famous in the Arab world. This will
  triggered the demand of fragrance especially for
  Arab fragrances.
• Trends in Qatar Wellness industry
• Rise in social Media as a Channel of
  Communication
• Various players in the Cosmetics product
  and fitness clubs market are trying to establish
  closer contacts with their customers by routing
  the communication through social networking
  sites.
•  
• Growth of Organic Products
• It has been increasingly noticed that
  people in Qatar are now making significant
  concentration on the quality and health aspects
  of such products. Emergence of naked products
  i.e. those products which do not contain any
  preservatives or packaging are becoming more
  popular in the country.

12

• Rise of the Destination Spas in Qatar
• The rising number of tourist in the
  country and increasing demand of day
  destination Spas in the country had led to the
  expansion destination spa business in the
  country. 
• Emerging Hybrid wellness Centers
• The number of hybrid wellness centers had
  increased in Qatar during 2010-2015. Earlier one
  stop beauty solutions were largely available in
  the hotel spas. However in the recent years, a
  large number of independent spas have opened up
  in Qatar which not only provide spa services but
  also offer other beauty and fitness services that
  are provided in the salon.
• Others trends are rising e-commerce
  market, increase in mens grooming segment,
  rising lifestyle diseases among the population.
• What are the future prospectes for qatar wellness
  market?
• The health and wellness market in Qatar
  is most likely to show further advancements in
  the coming years. It is expected to grow at a
  CAGR of during 2016-2020 from USD million in
  2016 to USD million in 2020. This growth would
  majorly be promoted by growing awareness among
  the people regarding the gains of health and
  wellness products and services and refinement of
  the consumer tastes and preferences of people in
  the country.

13

• The cosmetics fragrances market in Qatar
  would be dominating segment in health and
  wellness industry with its contribution remaining
  close to in the year 2020. The Spa/salon
  market will increase at a CAGR of during
  2016-2020 in terms of revenue. Also, the upcoming
  Olympics in the country will trigger the growth
  of hospitality sector leading to the increase in
  the Spa/salon industry in the country. The
  fitness market in Qatar would continue to
  maintain its contribution to the health and
  wellness market in Qatar close to in 2020.

14

• Source https//www.kenresearch.com/healthcare/ge
  neral-healthcare/qatar-wellness-services-products-
  market/54090-91.html
•  Contact Ken ResearchAnkur
  Gupta, Head Marketing CommunicationsAnkur_at_kenre
  search.com91-9015378249

15
Thank you