Sports Drinks Gaining Popularity among Teenagers in Latin America: Ken Research

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Sports Drinks Gaining Popularity among Teenagers
in Latin America Ken Research
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• Current economic scenario of Latin America
• Top level Sports Drinks consumption actual data
  for 2010-2014, provisional data for 2015 while
  forecasts are provided for 2016-2021 across 17
  Latin American countries
• Detailed analysis of the key segments in the
  Latin American sports drinks industry, with
  market forecasts to 2021.
• Major market players of the insurance sector of
  Panama.
• Key consumer trends which will influence
  insurance market
• Consumer demographics, trends and behaviors
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• Ken Research has announced its publication on,
  Sports Drinks Consumption Volume and Growth
  Forecast to 2021-Latin America" offers insights
  on the changing trends and key issues within
  sports drinks market of Latin America. It
  provides a top-level overview and detailed
  insight into the operating environment for the
  Sports Drinks market in Latin America. It is an
  essential tool for companies active across the
  Sports Drinks value chain and for new players
  that are considering entering the market. It
  further imparts overall data analysis of the
  sports drinks market and gives historic and
  forecast consumption values for Sports Drinks
  covering 2010-2014, 2015 provisional data and
  forecasts for 2016-2021.

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• Economic Environment of Latin America
• Latin American countries covered in the
  report are Argentina, Bolivia, Brazil, Chile,
  Colombia, Costa Rica, Ecuador, El Salvador,
  Guatemala, Honduras, Mexico, Nicaragua, Panama,
  Paraguay, Peru, Uruguay, and Venezuela. Though
  many Latin American nations are witnessing
  positive growth and expected to expand further in
  future, many other countries are facing serious
  economic tribulations. Brazil and Ukraine are the
  worst affected nations, facing devastating
  economic scenarios due to political instability.
  Unemployment, high inflationary pressures,
  poverty, income inequality, output stagnancy,
  etc. are serious economic challenges faced by
  different nations of Latin America. While other
  nations like Panama, Peru, Chile, etc. are
  witnessing positive economic growth and rapid
  expansion of economy.

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• Brief Overview of sports drinks industry of Latin
  America
• Sports Drinks is a performance-enhancing product,
  described as isotonic, hypertonic or hypotonic,
  meaning in balance with lighter than and heavier
  than body fluids, respectively. Products contain
  key electrolytes such as calcium, potassium,
  magnesium, sodium, as well as glucose syrup,
  maltodextrin, sweeteners and acidity regulators.
  Products may contain B complex group vitamins as
  well as vitamin E and vitamin C which are still
  or carbonated, ready to drink products, non-ready
  to drink powders and concentrates. 
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• Types of sports drinks
• Isotonic- sports drinks with similar quantity of
  salt and sugar as human body
• Hypertonic- sports drinks with more concentration
  of salt and sugar than human body
• Hypotonic- sports drinks with lower concentration
  of salt and sugar than human body
• In past few years sports drinks market has
  expanded at a substantial rate in Latin America.
  This expansion is demand-led since demand has
  increased significantly in the recent past.
  Following are the key drivers of Sports Drink
  Industry in Latin America

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• Emerging economies
• Developing economies is characterized by rising
  consumer expenditure and such developing
  economies of Latin America are rising demand for
  sports drinks since income of middle class is
  rising laden to rising consumer expenditure.
• Increasing fitness obsession
• Since people are becoming more aware about health
  advantages of body fitness, people ae fascinated
  to keep themselves healthy and fit. This improved
  health awareness due to aggressive health
  campaigns has resulted in escalating demand for
  sports and fitness drinks. Demand for low sugar
  or sugar free sports drinks, drinks rich in
  electrolytes, zero caffeine, natural and organic
  ingredients energy drinks, etc. is increasing.
• Rising young population
• Since countries like Brazil and Mexico has
  enormous population of young individuals who are
  chief consumers of sports and fitness drinks,
  they are substantially increasing demand for such
  drinks aiding to expansion of industry. Brazil is
  largest consumer of sports drinks and large chunk
  of consumers of sports and energy drinks in
  Brazil constitutes of young population.
• Weather and climatic conditions
• Latin American countries are near equator
  characterized by hot and humid climates and this
  is why demand for cold and refreshing sports
  drinks is enormous. Not only that, people are
  replacing soft drinks with fitness drinks
  considering its health advantages.

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• Major market players
• Coca Cola, Red Bull, Grupo Petropolis, Monster
  Beverage Corp. are leading sports and energy
  drink brands in Latin America. Besides that, many
  international brands are also introducing their
  innovative flavors of energy drinks in Latin
  America.
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• Conclusion
• Thus we can say that the Latin American sports
  and energy drink market is expanding at a high
  pace and is expected to intensify even more in
  future However, there are certain challenges to
  the industry which are listed as follows
• Since many countries of Latin America are facing
  serious economic tribulations and immense
  poverty, it may affect consumer demand for energy
  drinks since people of such countries are finding
  it difficult to consume basic necessities of
  life.
• High sugar, caffeine and chemical content in such
  beverages is subject to huge criticism globally.
  People are shunning from consumption of such
  drinks due to their adverse effect on health.

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• For more coverage click on the link below
• https//www.kenresearch.com/food-beverage-and-toba
  cco/non-alcoholic-beverages/sports-drinks-consumpt
  ion/32034-11.html
• Related Links
• https//www.kenresearch.com/food-beverage-and-toba
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• https//www.kenresearch.com/food-beverage-and-toba
  cco/non-alcoholic-beverages/sports-drinks-consumpt
  ion/32104-11.html
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• Contact
• Ken Research
• Ankur Gupta, Head Marketing Communications
• query_at_kenresearch.com
• 91-124-4230204

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