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Sports Drinks Gaining Popularity among Teenagers in Latin America: Ken Research


Sports Drinks Consumption Volume and Growth Forecast to 2021-Latin America offers insights on the changing trends and key issues within sports drinks market of Latin America. – PowerPoint PPT presentation

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Title: Sports Drinks Gaining Popularity among Teenagers in Latin America: Ken Research

Sports Drinks Gaining Popularity among Teenagers
in Latin America Ken Research
  • Current economic scenario of Latin America
  • Top level Sports Drinks consumption actual data
    for 2010-2014, provisional data for 2015 while
    forecasts are provided for 2016-2021 across 17
    Latin American countries
  • Detailed analysis of the key segments in the
    Latin American sports drinks industry, with
    market forecasts to 2021.
  • Major market players of the insurance sector of
  • Key consumer trends which will influence
    insurance market
  • Consumer demographics, trends and behaviors
  • Ken Research has announced its publication on,
    Sports Drinks Consumption Volume and Growth
    Forecast to 2021-Latin America" offers insights
    on the changing trends and key issues within
    sports drinks market of Latin America. It
    provides a top-level overview and detailed
    insight into the operating environment for the
    Sports Drinks market in Latin America. It is an
    essential tool for companies active across the
    Sports Drinks value chain and for new players
    that are considering entering the market. It
    further imparts overall data analysis of the
    sports drinks market and gives historic and
    forecast consumption values for Sports Drinks
    covering 2010-2014, 2015 provisional data and
    forecasts for 2016-2021.

  • Economic Environment of Latin America
  • Latin American countries covered in the
    report are Argentina, Bolivia, Brazil, Chile,
    Colombia, Costa Rica, Ecuador, El Salvador,
    Guatemala, Honduras, Mexico, Nicaragua, Panama,
    Paraguay, Peru, Uruguay, and Venezuela. Though
    many Latin American nations are witnessing
    positive growth and expected to expand further in
    future, many other countries are facing serious
    economic tribulations. Brazil and Ukraine are the
    worst affected nations, facing devastating
    economic scenarios due to political instability.
    Unemployment, high inflationary pressures,
    poverty, income inequality, output stagnancy,
    etc. are serious economic challenges faced by
    different nations of Latin America. While other
    nations like Panama, Peru, Chile, etc. are
    witnessing positive economic growth and rapid
    expansion of economy.

  • Brief Overview of sports drinks industry of Latin
  • Sports Drinks is a performance-enhancing product,
    described as isotonic, hypertonic or hypotonic,
    meaning in balance with lighter than and heavier
    than body fluids, respectively. Products contain
    key electrolytes such as calcium, potassium,
    magnesium, sodium, as well as glucose syrup,
    maltodextrin, sweeteners and acidity regulators.
    Products may contain B complex group vitamins as
    well as vitamin E and vitamin C which are still
    or carbonated, ready to drink products, non-ready
    to drink powders and concentrates. 
  • Types of sports drinks
  • Isotonic- sports drinks with similar quantity of
    salt and sugar as human body
  • Hypertonic- sports drinks with more concentration
    of salt and sugar than human body
  • Hypotonic- sports drinks with lower concentration
    of salt and sugar than human body
  • In past few years sports drinks market has
    expanded at a substantial rate in Latin America.
    This expansion is demand-led since demand has
    increased significantly in the recent past.
    Following are the key drivers of Sports Drink
    Industry in Latin America

  • Emerging economies
  • Developing economies is characterized by rising
    consumer expenditure and such developing
    economies of Latin America are rising demand for
    sports drinks since income of middle class is
    rising laden to rising consumer expenditure.
  • Increasing fitness obsession
  • Since people are becoming more aware about health
    advantages of body fitness, people ae fascinated
    to keep themselves healthy and fit. This improved
    health awareness due to aggressive health
    campaigns has resulted in escalating demand for
    sports and fitness drinks. Demand for low sugar
    or sugar free sports drinks, drinks rich in
    electrolytes, zero caffeine, natural and organic
    ingredients energy drinks, etc. is increasing.
  • Rising young population
  • Since countries like Brazil and Mexico has
    enormous population of young individuals who are
    chief consumers of sports and fitness drinks,
    they are substantially increasing demand for such
    drinks aiding to expansion of industry. Brazil is
    largest consumer of sports drinks and large chunk
    of consumers of sports and energy drinks in
    Brazil constitutes of young population.
  • Weather and climatic conditions
  • Latin American countries are near equator
    characterized by hot and humid climates and this
    is why demand for cold and refreshing sports
    drinks is enormous. Not only that, people are
    replacing soft drinks with fitness drinks
    considering its health advantages.

  • Major market players
  • Coca Cola, Red Bull, Grupo Petropolis, Monster
    Beverage Corp. are leading sports and energy
    drink brands in Latin America. Besides that, many
    international brands are also introducing their
    innovative flavors of energy drinks in Latin
  • Conclusion
  • Thus we can say that the Latin American sports
    and energy drink market is expanding at a high
    pace and is expected to intensify even more in
    future However, there are certain challenges to
    the industry which are listed as follows
  • Since many countries of Latin America are facing
    serious economic tribulations and immense
    poverty, it may affect consumer demand for energy
    drinks since people of such countries are finding
    it difficult to consume basic necessities of
  • High sugar, caffeine and chemical content in such
    beverages is subject to huge criticism globally.
    People are shunning from consumption of such
    drinks due to their adverse effect on health.

  • For more coverage click on the link below
  • https//
  • Related Links
  • https//
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  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • 91-124-4230204

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