India Pay TV Market | India Cable TV Market |India ARPU Pay TV - PowerPoint PPT Presentation

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India Pay TV Market | India Cable TV Market |India ARPU Pay TV


India Pay TV Market Outlook to 2020 - Increasing Penetration and the Advent of Digitization to Spur Future Growth” provides a comprehensive analysis of Pay TV market in India and covers various aspects such as market size of pay TV, cable TV, DTH and IPTV market. The report also provides market share and revenue of major players operating in pay TV market in India. The future analysis has also been discussed in each of the sub segment of cable TV, DTH and IPTV. The report is useful for Pay TV industry consultants, various media professionals and manufacturers and suppliers of set top boxes, – PowerPoint PPT presentation

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Title: India Pay TV Market | India Cable TV Market |India ARPU Pay TV

India Pay TV Market Report - 2020
  • The media and entertainment industry has been one
    of the fastest growing sectors in India. Pay TV
    industry has been divided into 3 major segments
    on the basis of regulated content provision
    namely Cable TV, DTH, and IPTV. The introduction
    of cable TV in the Indian scenario bought with it
    the perks of viewing multiple channels instead of
    one single broadcast at a particular time of the
    day. It has further been divided into two
    segments which include analog and digital cable

  • The total revenue of Indian pay TV market reached
    INR billion by the end of FY2015 from INR
    billion in FY2010. Cable TV occupies nearly
    of the market share of India pay TV market in
    terms of number of subscribers. On the other hand
    the number of DTH subscribers has been noted at
    million in FY2015. Since the past five years the
    Indian DTH Industry has recorded a rising trend
    in the number of subscriptions and the revenues
    generated. It overcomes the cable TV disadvantage
    of low penetration in difficult terrains

  • It has achieved a CAGR of in terms of
    revenues. The major players in the DTH segment as
    of FY2015 were Tata Sky, Airtel, Dish TV,
    Videocon D2H, Reliance and Sun TV. Tata Sky is
    the market leader and commands of the market
    in terms of revenues from Cable television has
    been one of the most widely used modes of
    television viewing in India. It is a method of
    delivering television programs to the subscribers
    with the help of radio frequency (RF) signals.
    These signals are transmitted via coaxial cables
    or fiber optic cables

  • The most significant aspect of television growth
    was the passage of the Conditional Access System
    Bill (CAS) of 2002, which redefined television
    distribution. This initiative by the government
    started the switchover to digital connections pan
    India. Along with this, the ARPUs for the cable
    TV industry have risen from FY2010 to FY2015
    achieving a CAGR of . The rise in ARPU has been
    a result of more expensive digital connections
    being promoted.
  • The overall cable TV market in terms of revenues
    has observed a CAGR of approximately during
    FY2010 to FY2015.

  • The government has set a goal for complete
    digitization of cable TV in India by FY2016. The
    move towards complete digitization is to be
    carried out in four phases set by the government.
    This participation by the government has led to
    an increase in the digital cable TV
  • With the increasing population and increasing per
    capita incomes of the consumers, the demand for
    television viewing is bound to increase. It is
    estimated that the industry will further grow
    acquiring a CAGR of in FY2016 to FY2020 in
    terms of revenues.

  • DTH or Direct to Home signals are a method of
    obtaining television broadcasts by means of
    signals from direct broadcast satellites. It was
    originally referred to as Direct to Broadcast
    Satellite (DBS) technology. It consists of
    signals received to an individual dish by every
  • The numbers of active subscribers have risen from
    million in 2010 to million in FY2015 achieving
    a CAGR of . The revenues of the sector have
    also grown to INR billion in FY2015 registering
    a CAGR of .

  • IPTV or Internet Protocol Television is a form of
    television viewing in which television signals
    are digitally sent over the telecommunications
    line. It is often presented as a bundle of video,
    audio and data services. IPTV involves highly
    secure and tightly bound closed internet
    connection managed by the service providers.
  • The number of IPTV subscribers in FY2010 was
    estimated to be . This figure observed a drastic
    decline, reducing to a subscriber base of mere
    20,000 by the end of FY2015. The IPTV market
    achieved an overall CAGR of in the years from
    FY2010 to FY2015.

  • The major market leader in the provision of IPTV
    services is Bharti Airtel occupies of the
    market in terms of number of subscribers and
    of the market in terms of the revenues from the
    IPTV industry for FY 2015. Other important
    players include the state owned undertakings MTNL
    and BSNL which cater to a restricted set of
  • The IPTV connection has a huge broadband speed
    requirement. This broadband requirement is not
    present in all parts of India. The provision of
    the speeds is very poor in India and hence the
    establishment of these services is inadequate.

  • Mobile TV is television viewed on the
    mobile/handheld devices of the people. It is
    simply watching Pay TV channels and facilities of
    Pay TV on mobile phones instead of box
    television, LCD, LED television sets. These Pay
    TV facilities can be obtained through various
    channels like satellite service, digital
    terrestrial or the internet services.
  • It was estimated that India had million mobile
    internet users as of FY2015. It is expected to
    further reach million users in FY2016 and
    314.0 million mobile internet users by FY2017.
    Mobile internet can be used on smart phones only.

  • smart phones industry in India has been growing
    at a tremendous rate. Around million smart
    phones were shipped in India in the second
    quarter of FY2015. This was a 44 increase from
    the second quarter of FY2014. The smart phone
    users in India increased from million in 2009
    to million in 2014. This clearly represents the
    increasing demand for the smart phone industry.
    An increase in the mobile TV market will come
    only with an increase in the mobile internet
  • The providers of Mobile TV apps are telecom
    companies and a few other brands which provide
    mobile and broadband subscriptions.

  • It is expected that with progress of the Indian
    economy in the coming years, GDP of the country
    and disposable income of consumers will increase.
    With the improving economic status and
    affordability of the population, the expenditure
    on leisure including the Pay TV subscriptions
    will also increase. An increase in the number of
    households will lead to an increase in the TV
    owning households with improving economic status
    of the population. Along with the rising
    demographic advantage, the digitization will help
    the industry to grow further. Phase 3 and 4 of
    digitization will help the industry to add more
    subscribers and generate revenues.

  • The industry is expected to add around million
    subscribers with around million to the DTH
    sector and million in the cable sector.
  • It is expected that the cable TV market will
    achieve a CAGR of in terms of revenues from
    FY2015 to FY2020. The DTH sector is also
    expected to achieve a CAGR of in terms of
    revenues. The IPTV sector is expected to grow in
    the future with a CAGR of owing to the new
    developments and advancements in the underlying
    technology and entry of new players in the

  • Read Detail Report here https//www.kenresear
  • ContactKen ResearchAnkur Gupta, Head Marketing

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