5 Unique Ways to Explore Social Media for a Better Business Performance

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Synergy, Innovation and Creativity
Social media has undergone a radical change from
what it was perceived quite a few years back. It
is not only about keeping up with your family or
friends now but a lot more about promoting your
online business as well.
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Synergy, Innovation and Creativity
According to a research carried out by the Pew
Research Center, there are nearly 74 of online
adults who use different social media sites often
to connect with people all over the world. Hence,
to think of exploring this avenue gradually pops
up in the minds of many online business owners.
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Synergy, Innovation and Creativity
But, will merely investing in different social
media websites bring in the desired results? No -
neither will it grow your audience nor will it
give you the much needed exposure. You need smart
moves and an effective social media strategy to
acquire the attention of your customers
substantially.
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Synergy, Innovation and Creativity
HOW DO YOU EXPLORE THE POWER OF SOCIAL MEDIA FOR
BETTER AND ACCURATE RESULTS?
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Synergy, Innovation and Creativity
Here, we let you dig deep to know some of the
unique social media marketing tactics that aim at
guaranteed growth and success and gain maximum
exposure online.
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Synergy, Innovation and Creativity
START WITH A FACEBOOK PAGE
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Current stats for Facebook shows that there were
665 million active users each day on average in
March, up 26 percent from a year earlier, 751
million using Facebook from a mobile device each
month, up 54 percent.
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Synergy, Innovation and Creativity
Besides, there are even more users signing up on
a daily basis. This clearly shows that Facebook
has been undoubtedly the best networking platform
to share, connect and socialise with individuals
around the globe.
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
To start off with Facebook for promoting your
business, you need to first create a Facebook
page. This acts as a hub and you can reach out to
the millions of people who matter most to your
business.
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Synergy, Innovation and Creativity
Creating a Facebook page is simple and can be
done easily. What you need is a brand name, the
category to which your business belongs and the
entire look of your page that gels well with the
type of your business.
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Synergy, Innovation and Creativity
Once done, start sharing updates of your business
like event announcements, product launches and
many more which your audience might love to know.
Moreover, inviting your friends to like, share
your page also helps in more audience engagement.
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Synergy, Innovation and Creativity
CREATE CONTENT THAT SELLS
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Synergy, Innovation and Creativity
Posting authentic and inspiring content grabs the
attention of your audience. Create some unique
content that is short (not more than 50
characters in Facebook and 140 in Twitter) and
impressive at the same time, to connect with more
like-minded people thereby building a trustworthy
relation.
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Synergy, Innovation and Creativity
DESIGN PAGES THAT WILL IMPRESS YOUR AUDIENCE
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Even after spending a considerable amount of time
on social media, online marketers still fail to
make an impression with their pages visually.
Most of the time it is because they do not give
importance to the images or banner photos which
can otherwise prove to be beneficial to a page.
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Synergy, Innovation and Creativity
Various studies show that people respond more to
better visuals than just plain text. So, try to
use images and cover photos with high resolution
and clarity for your pages. On the creative side,
you can add some cool effects and formats to the
images to make them more appealing.
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Synergy, Innovation and Creativity
Dont worry if you have no Photoshop? There are
loads of free software like Googles own Picasa
to help you out with such endeavours. Moreover,
you can also crop, resize the image accordingly
so that it appears legible on any screen size.
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Synergy, Innovation and Creativity
DETERMINE FREQUENCY OF YOUR POSTS
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Dont annoy your customers by posting frequently
on your pages. Think about your audience and the
time they spend because each social media channel
has a different audience.
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Synergy, Innovation and Creativity
For Facebook, posting once a day is enough while
for Twitter posting 5 times a day would be
optimum. The posts should contain no more than
100 characters and should include striking images
that will engage more people.
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Synergy, Innovation and Creativity
RESPOND TO YOUR AUDIENCE TO STAY ENGAGED
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Engaging with your audience is the best practice
to get noticed. If possible, be prompt in your
replies. Recent studies show that the shelf life
of a tweet is just 18 minutes. This is more for
a Facebook or a Pinterest comment. So make it
more like a normal conversation with people. This
may help you to be more popular online.
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Synergy, Innovation and Creativity
Social media marketing has become the need of the
hour. Contact the social media experts at
Synotive for any queries relating to social media
marketing and we are ready to help you 24x7 with
instant support.
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Synergy, Innovation and Creativity
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