T109'551 Research Seminar on Telecommunications Business II 34 cr

1
T-109.551 Research Seminar on Telecommunications
Business II (3-4 cr)

• Sakari Luukkainen
• Helsinki University of Technology
• Telecommunications Software and Multimedia
  Laboratory

2
Goals of the course

• Students taking Telecommunications Management for
  their major/minor this course provides an
  introduction for making and presenting the
  master's or PhD thesis
• Preferred prerequisites / knowledge
  telecommunications networks, multimedia,
  innovation management
• To develop
• techno-economic analysing skills related to
  evolving key technologies in mobile
  communications business
• focusing on essential questions in verbal
  presentation and defending of own arguments
• writing scientific research report

3
Telecommunications Management
Industrial Management
Telecommunications
Internet Multimedia
4
Telecommunications Management
Industrial Management (Theory)
Telecommunications (Application area, research
target)
Internet Multimedia (Application area, research
target)
5
Masters Thesis Scope

• Technology / Product Strategy Analysis
• Telecom Service Design
• Integration of ICT Business Processes
• Business Analyses Specific to Telecom Sectors

6
Recent masters theses

• Utilisation of WAP technology in extranet
  business
• Monetary transactions in mobile environment
• Centralized VPN management with COPS
• Mobile location product strategy
• Mobile information systems in maintenance
  industry
• Discriminatory pricing of telecommunications
  services
• UWB technology strategy analysis
• Consolidation in the Finnish consumer ISP
  industry
• Disruptive technologies and the music industry

7
Graduating the course

• The credit amount of the course ranges from three
  to four
• The minimum 3 cr requires
• active participation to the seminars (6/8
  seminars including introductory session)
• holding a presentation (about 30 min)
• making a report
• acting as opponent, all in English
• All these achievements together will be evaluated
  by scale 0-5 (50 presentation / 50 report)
• an extra credit can be earned by doing a 5-page
  summary of Edquist, C. 2003. The Internet and
  Mobile Telecommunications System of Innovation.

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Preparing the report

• The title of the study can be selected freely
• The content should however focus on the topics
  described in the course www-page
• The report and summary should be e-mailed to
  eino.kivisaari_at_hut.fi in Word format at latest
  four days before the verbal presentation (summary
  27.4)
• All reports will be put on the course web page,
  and are available before the presentation
• Specific feedback of the report are given by the
  seminar organizers after each presentation
  session
• Reports will be published together in a seminar
  proceedings booklet (TML publication series)

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Preparing the presentation sessions

• On Tuesdays at T3 clock 8.45 starting 16.3.
  (except 23.3 at 8.15)
• Overhead and dataprojector are available, you
  need your own laptop/slides, come early enough to
  check that everything works
• Actual presentation 30 min, opponent 10 min and
  10 min general discussion
• Max 20 slides
• The role of opponent is to review (verbally) both
  the report and verbal presentation and maybe
  challenge some arguments of study

10
Date / Topic / Speaker / Opponent

• 16.3. / Mobile Market in Finland / Ville Kohonen
  / Juha Palomäki
• 16.3. / Mobile Virtual Network Operators /
  Annukka Kiiski / Renjish Kaleelazhicathu
• 16.3. / Mobile Data Service Provision / Dudas
  Istvan / Oskari Westerholm
• 23.3. / UMTS Value Proposition / Oskari
  Westerholm / Ville Kohonen
• 23.3. / UMTS Operator Cases / Renjish
  Kaleelazhicathu / Annukka Kiiski
• 23.3. / 3G Situation in China / Kai Wei / Kalle
  Korenius
• 23.3. / Mobile Solutions in Business Processes /
  Sauli Kamppari / Teemu Koponen
• 30.3. / WLAN Operator Case Roaming / Timo Smura
  / Sandro Grech
• 30.3. / Standard War in 5GHz WLAN / Zahed Iqbal /
  Ville Leino
• 30.3. / WLAN VoIP / Aki Anttila / Timo Smura
• 6.4. / IP over Satellite / Jarkko Viinamäki / Aki
  Anttila
• 6.4. / DVB-H Business / Toni Paila / Jarkko
  Viinamäki
• 6.4. / Prepaid Mobile Services / Ilkka Jokinen /
  Petteri Kontio
• 13.4. / Software Radio / Ville Leino / Dudas
  Istvan
• 13.4. / Mobile Terminal OS Competition / Ville
  Lehtonen / Kai Wei

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Levels of knowledge creation

• Seminar
• Applying existing literature as a tool to analyse
  and describe a narrow research target on a
  general level, subjective conclusions possible
• Masters / Licentiate thesis
• Combining from existing literature your own
  framework to study normatively a narrow research
  target, contains still mainly practical, target
  specific results
• Doctoral thesis
• Creation from existing literature and theory an
  own framework and using it to as a reserach tool
  in several cases in order to contribute new
  theory containing causes and effects relevant to
  a larger research target, conclusion rigorously
  only based on empirics

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Characteristics of ICT Innovation

• New or improved product from market point of
  view, which contains new technological solutions
  and has been commercially successfully introduced
  to the market
• Market uncertainty, many technical possibilities
  open up with unclear market need
• - many failures
• - unexpected success stories, typically
  launched
• first to business sector
• No history data of business difficult to
  forecast

13
Technology / Product Strategy Analysis

• Standard War in 5GHz WLAN
• Software Radio
• UMTS Value Proposition
• WLAN VoIP
• Mobile Terminal OS Competition
• UWB in 2004
• Security in Mobile Content Services
• Digital Rights Management

14
Technology / Product Strategy Analysis

• The goal is to analyse under what circumstances
  the technology in question could be commercially
  successfully
• Technical facts must be studied thoroughly, but
  presented concisely
• Analyse also the real service behind the
  technology (product innovation requires service
  innovation)
• Use several different sources for information
  (avoid biased views)
• Relevant analysing tools can be found in e.g.
  Shapiro, Varian Information Rules McGrath
  Product Strategy for High-technology Companies
  Burgelman Strategic Management of Technology and
  Innovation Gaynor Network Services Investment
  Guide, Edquist The Internet and Mobile
  Telecommunications System of Innovation,
  Muratore UMTS

15
Telecom Service Design

• Mobile Data Service Provision
• IP over Satellite
• DVB-H
• WLAN Operator Case Roaming
• Mobile Music
• Mobile Gaming Business
• Case WAP Reasons for Failure
• Wireless PKI Business Development
• Mobile Solutions in Business Processes
• Prepaid Mobile Services

16
Telecom Service Design

• The goal is to analyse success factors of the
  services in question from operators point of
  view
• Technical facts and constraints should be
  presented only on network architecture level
• Focus on enduser value, substitutes, required
  investment costs, pricing, market segments and
  size
• In addition to operator interviews, relevant
  information can be found in e.g. Shapiro, Varian
  Information Rules Gaynor Network Services
  Investment Guide, Edquist The Internet and
  Mobile Telecommunications System of Innovation,
  Christensen Innovators Solution

17
Business Analyses Specific to Telecom Sectors

• Mobile Market in Finland
• Mobile Virtual Network Operators
• UMTS Operator Cases
• 3G Situation in China

18
Business Analyses Specific to Telecom Sectors

• The goal is to analyse operator business
  environment in specific telecom subsection in
  question
• There is almost no need for explaining technical
  facts
• Focus on case operators business models, market
  characteristics and dynamics, competitive
  situation, visions of the future development
• In addition to operator interviews, relevant
  information can be found in e.g. Varian
  Information Rules Porter Competitive Strategy
  Grönroos Nyt kilpaillaan palveluilla Kotler
  Marketing Management Christensen Innovators
  Solution