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Racks Basic Training


Pro audio was limited to recording equipment and audio for bands and touring ... So Raxxess jumped into the commercial market. ... – PowerPoint PPT presentation

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Title: Racks Basic Training

Racks Basic Training
  • Hyman Peller Raxxess Jim Hofman

  • Overview
  • History status
  • Rack dims definitions
  • Line review racks accessories
  • Rack markets buying decisions
  • Competition selling
  • Rack building exercise

  • Raxxess Acquisition Update
  • June 1 acquisition date
  • Hyman Peller joined Milestone
  • Assembly moved from NJ to MN
  • Currently recruiting for Product Manager

  • Raxxess Company History
  • Raxxess was founded in December of 1989.
  • Started the company with a check for 30,000 to a
    local sheet metal shop and utilized experience
    from working for Mid Atlantic to build a line.
    Packaged the parts for hanging on slat wall,
    labeled and priced them for retail and started
    selling to the music business through independent
    reps. (The music business is defined as retail
    music stores and pro audio. Pro audio was
    limited to recording equipment and audio for
    bands and touring production applications. )
  • Raxxess made some headway into the market but
    soon realized that as the commercial market grew
    reps were being pulled in another direction.
    Those customers were not going to buy from
    Raxxess if we didnt have a full line to sell.
    The company didnt sell any commercial racks at
    the time but realized they were required in the
    line if we were to get attention. So Raxxess
    jumped into the commercial market.
  • Middle Atlantic, Atlas and Lowell were formidable
    competitors and they remain so. A few years in,
    Raxxess realized they were a me too competitor
    without being innovative or offering anything new
    to the market. The company began focusing on
    product development and introduced some very
    innovative and sought after products including
    the Converta racks, roll top desks and rotating
  • Our competitors soon began emulating us, which
    gave us serious credibility in the market.
  • Raxxess entered the custom install market a few
    years ago, but frankly, time and money limited
    out efforts. Quickly discovered that the same
    products that sell into one market tend to sell
    into the others.

  • Paterson, NJ
  • Facility

Hofmans Grandfather Buried Here
(No Transcript)
Savage rack production
  • Rack Dimensions
  • Three are critical
  • 10-32
  • 1.75 inches
  • 19.125 inches.
  • Why?

  • Rack Vocabulary
  • Rack Space / Rack Unit / RU - Rack rail is
    measured in EIA standard rack space increments
    allowing easy equipment alignment. One rack unit,
    or RU, has three holes spaced at 1.75 centers.
  • Rack Rail Mounting rail with holes every 1.75.
    Two rack rails are aligned vertically in each
    rack. 19.125 horizontal hole distance in a rack
    (or new construction or millwork).
  • Rack Mountable Any equipment made to mount on
    opposing rack rails.
  • Rack Ears Either integral face plate with
    holes, or optional flanges that mount to the side
    of the equipment that attach to rack rail.
  • Rack screws 10-32 Machine screws used to attach
    rack mount equipment. Some video racks use 12-24
    tapped holes and screws.

  • Typical Rack Dimension Matrix

  • Initial Rack Line

  • Rack Anatomy - KAR
  • Welded, 16-gauge cold-rolled steel construction.
  • Fully adjustable front rack rail with optional
    rear rail kits also available.
  • 16-gauge steel rack rail supports are punched
    with 1/4" holes for cable tie off points.
  • Available in outside depths of 22" and 28",
    accommodating equipment up to 20" and 25"
  • Removable conduit knockout panels at both the top
    and bottom rear of the enclosure.
  • Additional knockouts are located on each side of
    the rack for passing cable directly through and
    allowing racks to be ganged.
  • A unique cable strain-relief furrow is located in
    the bottom pan of the rack, as are punched holes
    to accommodate optional casters without the use
    of a costly caster base.
  • Sides, top and bottom have venting slots to
    ensure adequate cooling.

  • Rack Anatomy - SKR
  • Constructed of four pieces of 11-gauge steel rack
    rail, cut to any length.
  • Top and bottom pan are constructed of 16-gauge
    cold rolled steel.
  • Assembles in less than five minutes.
  • Optional side panels are available (12, 24 and 42
    spaces) in either 16-gauge steel with a black
    powder coat finish.
  • Available in 20, 26 or 30" depths.
  • Skeleton Racks" are so named because of a "Bare
    Bones" approach to racking audio equipment.

  • Rack Anatomy - SWR
  • Re-designed with ease of installation, security
    and structural integrity in mind.
  • Back pan is reinforced at the hanging points to
    minimize the possibility of tear-out.
  • Welded stiles and rails eliminate cabinet
    distortion while an extended bottom lip provides
    support for the center section during
    installation and use.
  • Center section pivots on alloy steel socket pins,
    that thread into weld nuts on the cabinet.
  • Pins aid during installation making it possible
    for one person to install the rack with just the
    use of a hex key.
  • Rack is equipped with fully adjustable, 11-gauge
    rack rail, ventilated sides, and a variety of
    conduit knockouts in the top and bottom.
  • There are abundant tie-off points throughout the
  • Keyed locks are standard between the rear and
    center sections, and between the center and the
    optional front door.
  • Can be set up so that both the center section and
    door can swing left or right.
  • Locking security rod can be added as an option
    for additional security.
  • Shown with optional locking rod and optional
    front door.

  • Rack Anatomy - WMK
  • Compact audio enclosures for smaller
  • Constructed of 16-gauge steel.
  • Finished in durable black powder coat.
  • Equipped with 11-gauge rack rail, WMK has conduit
    knockouts top and bottom and slotted sides for
    passive cooling.
  • Key hole slots on the rear panel allow for secure
    attachment to wall.
  • The WMK-10 utilizes a rear mounting pan with a
    laser knockout for cable passage.
  • Mounting pan facilitates servicing equipment and
    uses a locking rod for rear rack security.
  • Standard front locking door can swing from left
    or right and is 1-1/2" deep.
  • WMK-10 is shown with rear mounting pan.

  • Rack Anatomy - ROTR
  • Available in sizes from 8 to 24 rack spaces.
  • Rack extends a full 20" from its frame and is
    then capable of rotating 90 degrees in either
    direction, allowing unobstructed access to
    components regardless of their depth.
  • System locks in the closed position with security
    panel and screws provided.
  • Easy and effective cable management system and
    8-space rear rack rail are included.
  • The ROTR-XL version has an extended base designed
    to increase clearance when mounted behind cabinet
  • Perfect for installing in existing cabinetry or
    new millwork.

  • Rack Anatomy ROTR-HD
  • Solidly constructed of 13-gauge cold rolled
  • Available in sizes up to 44 rack units.
  • Weight capacity of 650 pounds properly
  • Perfect for installations in walls, closets,
    cabinetry and custom millwork.
  • Rack extends out on ball bearing sliders and
    rotates 90 degrees in either direction making
    access to the rear of installed equipment simple
    and safe.
  • Rack frame locks in place when retracted or in
    service position, preventing any unintended
  • Factory height-adjusted extension truck bolts to
    the rack and supports the load in front of the
    cabinet opening to ensure stability.
  • Articulating cable carriers allow for neat and
    organized cable storage.

  • Accessorizing Racks
  • Thermal management integrated into rack structure
    or after market accessories.
  • Doors, front or rear as needed.
  • Solid
  • Perforated, or see-thru side panels if applicable
  • Plexiglas
  • Locking, vented.

  • Accessorizing Racks
  • Panels appropriate to specific application (
    filling space, ventilation, security, connectors)

  • Accessorizing Racks
  • Casters and /or levelers if applicable
  • Electrical power
  • Cable management
  • Grounding studs

  • Accessorizing Racks
  • Drawers, shelves

  • Rack Markets
  • In general, wherever electronic equipment needs
    to be mounted.
  • Specifically commercial applications such as
    schools, houses of worship, arenas, airports,
    hotels, warehouses and retails stores. Also,
    home theater installations.
  • Telecom and IT applications.
  • Recording, both audio and video, touring and
    stage (mobile and fixed).

  • Customer Buying Decisions
  • Decision to buy one type of rack over another is
    often based on
  • Application
  • Location (how much room)
  • Quantity of units to be mounted
  • Security issues
  • Cost
  • Aesthetics.

  • Competition
  • Where we each stand
  • Strengths
  • Weaknesses
  • Major market positions

  • Selling Racks
  • Keep it simple - only two or three things are
    really critical in deciding which manufacturer's
    racks to use
  • Can they deliver it on time and will it arrive in
    good condition (square and without dents)?
  • The next element is you - and how you represent
  • Our major competitors Middle Atlantic, Lowell
    and Atlas all deliver good quality racks.
  • The feature sets may have minor differences, but
    none of the differences should stop the user from
    buying one over another.
  • If we keep enough inventory to supply the
    customer with a good rack, if we pack and ship it
    properly and if you are the best salesman, we
    will make the sale.

  • New Mini-Catalog for CEDIA

  • Build-a-Rack Exercise
  • Break into teams
  • Review installation requirements
  • Select components from catalog
  • Build a rack based on requirements
  • Present to group
  • Review alternatives (no wrong answers!)

  • Build-a-Rack Exercise
  • 1) Off of a small recreation room a couple has a
    hallway with a closet.  The hall is about 36
    inches wide with a small closet meant for a few
    coats.  The closet backs up to the garage.  They
    have their big screen in the recreation room but
    do not want to locate the electronics in that
    room and use more of that rooms space.  They
    would rather use the closet if possible.  The
    closet door is about 28 inches wide and 84 inches
    tall inside.  They have about 10 pieces of
    equipment that would amount to about 35 rack
    spaces.  What racks and accessories would they
  • 2) The arrangement we selected for the above
    couple works fine for a few years, but they have
    achieved some success in their lives and are 
    moving to larger digs.  The new place has a
    larger family room and a built in cabinet, almost
    wall to wall, thats on the wall where they want
    to locate their much larger screen.  The useable
    vertical space in this cabinet is 30 inches
    between the bottom shelf and the underside of the
    maple top.  They have added four more rack units
    of equipment.  Behind this cabinet is a utility
    room.  Which racks and accessories would you use?
  • 3) Ten years later the kids are gone.  One is in
    college and the other got married and took all
    the electronics for her own home.  Mom and Dad
    have hit the jackpot as he was a big Wall Street
    money guy in 1998.  They move to Chanhassen, MN
    and settle into a new 8,500 square foot home with
    a media room.  Dads a bit of a show off.  The
    media room has mahogany walls on four sides.  One
    wall is all custom mill work with carved doors
    covering beautiful closets on each side of where
    he wants to locate the screen.  They go out and
    buy a pile of AV equipment and he decides, not
    being a shy guy, that he wants the equipment to
    glow in the media room.  He loves the lights. 
    When his friends come over to watch the super
    bowl, he wants them to see them too (so he can
    tell them how much it costs).  How would you do
    the install to keep him happy?
  • 4) After living with the lights a few years, his
    wife hates the set up.  She doesnt want the
    electronics anywhere in sight.   Move it please.

  • Build-a-Rack Exercise

Rear Door
Front Door
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