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International Centre for Responsible Tourism


Our holidays their homes ... Over one million responsible holidays taken in 2006, worth 409m in 2006 ... Destination/activity. Price. Availability/ trip length ... – PowerPoint PPT presentation

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Title: International Centre for Responsible Tourism

International Centre for Responsible Tourism
By invitation of the Sustainable Tourism Society
at Ryerson 20th October 2008
Responsible Tourism how can you make a
  • Prof. Harold Goodwin

This is your evening .
  • ICRT
  • Responsible Tourism
  • Opportunities
  • Your Questions

International Centre for Responsible Tourism
  • 8 staff
  • 12 PhD students
  • 70 MSc students (most years one or two from
    Canada) Tourism Hospitality
  • Associates
  • Alumni

ICRTs around the world
  • South Africa
  • The Gambia
  • India
  • Germany
  • Belize
  • Spain
  • Canada

M.Sc. Responsible Tourism Management
  • The only masters in responsible tourism
    world-wide, with reputation for high quality and
    student centred approach
  • Excellent and active alumni network
  • Can be with limited attendance in Leeds
  • Run from Leeds Met with field trips and London
  • 1-4 years

The modules
  • Responsible tourism management theory and
    practice DL
  • Tourism for local economic dev. and poverty
    reduction DL
  • Responsible tourism marketing DL
  • Tourism mgmt in protected landscapes DL
  • Managing cultural heritage for tourism Blended
  • Responsible tourism in destinations One week
  • Research Methods or Technical Skills 2 weekends
  • Dissertation or Technical report

What is Responsible Tourism?
Market opportunity for the industry and local
communities Approach to managing tourism in
  • Better places for people to live in better
    places for people to visit

Global thinking - local action
Culture Tourism
  • Your everyday life is someone elses
  • adventure
  • Swedish NGO fly-posting in
  • Ljubljana, Summer 1997

Our holidays their homes
Tourism in unusual in that it is an export
industry where consumers travel to the factory
to consume the product. But there is pollution
negative impacts Opportunities for additional
sales of goods and services added value
Sir Colin Marshall, British Airways 1994
  • Tourism and the travel industry is
    essentially the renting out for short-term lets,
    of other peoples environments, whether that is a
    coastline, a city, a mountain range or a
    rainforest. These products must be kept fresh
    and unsullied not just for the next day, but for
    every tomorrow

The Responsible Tourism Movement
  • Tourists and Travellers
  • Outbound Industry
  • Inbound industry accommodation
  • Media
  • Destination Management
  • Travel and the particular issues around peak oil
    and GHG emissions

Destinations are made
Multi-stakeholder partnerships what will
business contribute?
Campaigning from ethical to responsible tourism
  • VSO advocacy
  • WorldWise campaign
  • Travelling in the Dark league tables
  • 1999 research for AITO
  • Tearfund
  • Industry and consumer surveys

Avoid the Ghetto .
  • Do not narrow you career opportunities
  • Read way outside the tourism literature
  • Make linkages media, film, local government,
    national parks, archaeology, economic development

Ethical Consumerism CSR
  • Travel and Tourism has lagged behind
  • 1999-2004 the market share for ethical products
    has grown 22

people who reported that they had
Guilt free consumerism a USP?
Plan A
Because there is no Plan B
UK Consumer Demand 1999
Ipsos-RSL on behalf of Tearfund November 1999
Change is taking place in holidaymaker aspirations
  • Companies are making explicit responsible tourism
  • When asked whether or not they would be more
    likely to book a holiday with a company if they
    had a written code to guarantee good working
    conditions, protect the environment and support
    charities in the tourist destination
  • 1999 45 said yes
  • 2001 52 said yes.

Association of Independent Tour Operators (AITO)
  • we recognize that in carrying out our work as
    Tour Operators we have a responsibility to
    respect other peoples places and ways of life.
  • We acknowledge that wherever a Tour Operator does
    business or sends clients it has a potential to
    do both good and harm,
  • we are aware that all too often in the past the
    harm has outweighed the good.

  • Protect the Environment its flora, fauna and
  • Respect local cultures traditions, religions
    and built heritage
  • Benefit local communities both economically and
  • Conserve natural resources from office to
  • Minimise pollution through noise, waste
    disposal and congestion

Becoming Mainstream
  • Mintel by 2010 outbound UK ethical market
    forecast to be 2.5m trips per year.
  • Jane Ashton head of CSR at First Choice
  • Were not experiencing a huge demand from the
    average consumer, but we do believe that
    awareness is increasing, and in a few years time
    we will have needed to have integrated these
    principles into our supply chain.

Mintel January 2007
  • Over one million responsible holidays taken in
    2006, worth 409m in 2006
  • 1.2 of the UK market in 2006
  • Mintel predicts year on year growth of 25
  • Only 2 of public currently offset carbon on
    their flights but one fifth prepared to do so
  • 9 expressed a desire to volunteer on an aid,
    teaching or construction project as part of a
    future holiday

UK Federation of Tour Operators
Responsible Tourism Committee since 2003
  • Millions of people travel to holiday resorts
    each year and these visitors can make a real
    difference to destinations both good and bad.
    By following responsible tourism practices we can
    help protect the natural environment, traditions
    and culture the things that make holidays

UK Federation of Tour Operators
  • Responsible tourism is about making a positive
    difference when we travel
  • Enjoying ourselves and taking responsibility for
    our actions - respecting local cultures and the
    natural environment
  • Giving fair economic returns to local people
    helping to spread the benefit of our visit to
    those who need it most
  • Recognising that water and energy are precious
    resources that we need to use carefully.
  • Protecting endangered wildlife and preserving the
    natural and cultural heritage of the places we
    visit for the future enjoyment of visitors and
    the people who live there.

Taking responsibility
You cannot outsource responsibility .. It is your
Whose responsibility? Everybodys and Nobodys
  • Hotels and accommodation owners
  • Airlines car hire companies
  • Tourists
  • Communities
  • Overseas Tour Operators/Organisers
  • Ground Handlers/local agents
  • Journalists, Guide Book Writers and Guides
  • National and Local Government
  • Police Judiciary etc

Why should business play their part?
  • Cost savings
  • Enlightened self interest
  • Staff motivation expectations
  • Responsibility to stakeholders communities,
    license to operate
  • Customer expectation
  • Marketing and PR
  • Risk management consumers investors

The purchasing decision
  • Destination/activity
  • Price
  • Availability/ trip length
  • USP or added value- non-price competition
  • For some consumers that can be a responsible
    tourism element
  • Brand positioning and repeat business and
  • Market trend towards more experiential holidays

Not just a stamp More than a certificate
Responsible Travel takes a variety of forms, it
is characterised by travel and tourism which
Cape Town Declaration 2002
  • minimises negative environmental, social and
    cultural impacts
  • generates greater economic benefits for local
    people and enhances the wellbeing of host
    communities, by improving working conditions and
    access to the industry
  • involves local people in decisions that affect
    their lives and life chances.

  • makes positive contributions to the conservation
    of natural and cultural heritage and to the
    maintenance of the worlds diversity
  • provides more enjoyable experiences for tourists
    through more meaningful connections with local
    people, and a greater understanding of local
    cultural and environmental issues
  • provides access for physically challenged people
  • is culturally sensitive and engenders respect
    between tourists and hosts.

The Responsible Tourism Movement
  • Tourists and Travellers
  • Outbound Industry
  • Inbound industry accommodation
  • Destination Management
  • Travel and the particular issues around peak oil
    and GHG emissions

Kerala March 2008
  • Reviewed Progress since 2002
  • Looked at what had been learnt about what
    different stakeholders in destinations can do
  • Provided an opportunity to the radiators to
    radiate and for people to make contacts and

Belize May 2009
  • Cruising
  • Coastal and Marine
  • Condominiums
  • Tourism and Local Economic Development
  • May 21-25 2009
  • http//

Register Support the Cape Town
Declaration Principles Do something to
contribute to achieving Responsible Tourism
There is an excellent cheating site
(No Transcript)
The Responsible Tourism Movement
  • Tourists and Travellers
  • Outbound Industry
  • Inbound industry accommodation
  • Media
  • Destination Management
  • Travel and the particular issues around peak oil
    and GHG emissions

Employed or not
  • Campaigning
  • Writing
  • Lobbying from within or from without
  • The way you and your friends travel
  • Partnering and supporting SMEs

Laura McGowan
  • Contribute to Register of Responsible Tourism
    Experiences in Canada
  • To register your interest email

Further information
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