List of Top 20 SaaS Products and Companies to Watch out in 2020

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List of Top 20 SaaS Products and Companies to Watch out in 2020


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Title: List of Top 20 SaaS Products and Companies to Watch out in 2020

List of Top 20 SaaS Products and Companies to
Watch out in 2020
Looking for the list of the top, best, and
fast-growing SaaS companies in 2020?. Your
search ends here. You can find all the examples
of SaaS facts, statistics, and examples. Read on
to know. Did you know that 73 of businesses plan
to launch SaaS products and make all their
systems SaaS by 2020? Swiftly and Smartly, our
World is shifting towards Software as a Service
era. Some of the best saas companies are already
there, while most others are likely to
follow. Vendors and businesses are either
building new SaaS products or acquiring the
existing ones. Wait for a couple of more years
and your workplace will never be the same again.
Believe us or not, a new type of workplace has
already emerged SaaS-powered workplaces that
rely less on the office desk, and more on the
internet connection.
Compared to a conventional company, a SaaS
company is 52 more likely to attract better
talent, and in that process, succeed more.
While these statistics may surprise a few people,
theres no denying the fact that the way
businesses operate, and the way services are
consumed is changing.
What is SaaS and its Definition
Software as a Service (SaaS), is one of the
variants of cloud-based services where instead
of downloading software in your business network
or installing it in your PC to run and update,
you instead get to access an application directly
from the internet browser. The software
application can comprise anything, from unified
communications at the workplace to office
software among an extensive list of business
applications that are available. Examples of
saas companies BigCommerce Troop Messenger
Salesforce Google Apps Dropbox MailChimp
Hubspot ZenDesk DocuSign
SaaS Solution Advantages For consumers The
ability to access the software on any device, at
any time, anywhere Better affordability
Subscription basis pricing plans instead of
paying a big lump sum upfront Instant software
upgrades access For companies Faster
deployment of the solution in the company
Increase in data security and decrease in
software piracy Higher reliability because of
scalability options and upgrade
on-the-go Compatibility with different platforms,
thus covering a wide audience using Windows,
macOS X, Linux, iOS, Android, etc). SaaS
Startups Facts Statistics By the year 2023,
the SaaS products market has been forecasted to
have a worth of 60.36 billion, at a CAGR of 9
(Technavio). As per a survey, the number of SaaS
products in marketing niches in 2017 was 8,500,
which was only about 500 marketing tools in 2007
(PriceIntelligently). The revenue retention rate
of leading SaaS companies is 100
( 38 of companies are
almost running as SaaS companies
73 of businesses are planning to shift as a SaaS
company in the next few years (
86 of businesses that are using SaaS products
have reported having experienced higher employee
engagement. (BetterCloud)
What kind of multiples category do we see for
saas companies? Customer Relationship Management
(CRM) Software Enterprise Resource Planning
(ERP) Software Accounting Software
Project Management Software Email Marketing
Software Workplace Collaboration
Software Workplace Attendance Management
Software Top 20 SaaS Products
Dropbox Cloud Storage Software (B2B, B2C) About
the company Dropbox is where you bring together
all your content and files. More than 450,000
businesses have trusted this SaaS company for its
security infrastructure and consider as one of
the largest saas company USP Ability to share
photos and files without a USB drive Team
collaboration from anywhere, at any time. What
worked for them Innovative service and product
approach that replaced USB drives and pen drives
forever Easy installation process Dropbox offers
a multi-language support The app is available on
multiple platforms Simple design User-friendly
interface High awareness among internet
users Troop Messenger Team Chat Software
(B2B) About the company Troop Messenger, as an
office chat software provides clients with a
virtual workplace that can be accessed anywhere,
anytime, and used for a great deal of
communication and collaboration. From one-on-one
messaging to audio/video, calling,
live location tracking to file sharing, and
integrations, theres so much to do with this
SaaS product and this is considered as one of the
fastest-growing saas company USP High Trust
Instant messaging platform designed for
security-conscious organizations like Defence,
Military, and Government organizations. Forkout
(Send a single message to multiple users/multiple
groups at once) Burnout (private chat
conversation window) What worked for
them Reaching out to customers that are looking
for Slack Alternatives Enhancing security with
multi-factor authentication. Quick response rate
Reduced storage cost Reaching out to customers
with successful case studies
MailChimp An Email Marketing Tool (B2B,
B2C) About the company MailChimp is a highly
efficient email marketing service provider.
Known for its low-cost plans and excellent
built-in templates, this SaaS product has helped
millions of companies streamline their Email
Marketing needs. USP Sending Superior Auto
Responders is the Unique Selling Point of
MailChimp Specific strategies of customer
retention acquisition MailChimp repeatedly
targets their prospective customers by reminding
them about the importance of Emails. According
to their website, Email averages 52 ROI for
every dollar spent. All in One Marketing
Plan Personalized behavior-based campaigns
Creation of marketing content using different
audience tools What worked for them? This SaaS
product Offers 4 flexible pricing plans for
different types of businesses. The Free plan
with all the basics for startup businesses helped
MailChimp make a mark in the industry. They
nailed it further with additional plans like
Essentials, Standard, and Premium All designed
to improve the insights for growing businesses in
need for more customers HubSpot CRM Customer
Relationship Management Software (B2B) About the
product HubSpots CRM is designed to offer a
sales team a platform to create company profiles
and contacts, and neatly organize every detail
they need for streamlining communication with
the customers. This SaaS product is one of the
most biggest integrated CRM available in the
USP Easy blending with all the ongoing sales
process is HubSpot CRMs USP. The tool can be
easily integrated with Microsoft Google
Dynamics SugarCRM BaseCRM Google Chrome
Salesforce Zapier Shopify Specific strategies
of customer retention Free pricing model with all
essential features Frequent mapping out of
customer experience Highlight case studies
during their sales and marketing processes. What
worked for them? Lead Importing
Intuitive Interface Email and Phone Integration
Drag and Drop Communicator Salesforce A Cloud
Computing Service Software (B2B) About the
company Much like HubSpot CRM, Salesforce is
also a SaaS company that has established a mark
as a CRM service provider. This CRM allows
businesses to use the cloud for establishing a
better connection with their potential customers
and client and consider as one of the best saas
companies to work for Products
Example Salesforce Sales Cloud Salesforce
Community Cloud Salesforce Collaboration
Salesforce Commerce Cloud Salesforce Platform
Salesforce Einstein
USP Every SaaS product of Salesforce has
different USP, but when viewed as a bigger
picture, Salesforce offers a unique experience
when it comes to re-shaping a company into an
improved and informational organization. Specific
strategies of customer retention Salesforce has
repeatedly worked to be perfectly clear in their
marketing messaging. Making Every Employee a Key
Player in the customer retention strategy
Engaging the marketing leaders and Select
Journalists Using Storytelling technique as a
key marketing strategy Slack A Workplace
Collaboration Tool (B2B)
About the company Slack is a messaging
application that boasts of having onboard
companies like BBC, Oracle, IBM, and more. This
workplace collaboration tool is a SaaS product,
an outcome of innovation coupled with exclusive
marketing hacks. USP One of the primary reasons
that led to the growth of Slack is that they
never compromised or lost on the human touch
during their journey towards growth.
With Slack, you get a bright, bubbly UI, with
great interactions that have helped the company
create a personality for their product. Slack,
like a SaaS product, provides a distinguished
experience that lingers with each login.
Specific strategies of customer acquisition
retention Fair Pricing Policy Growth
acceleration via thousands of integrations Great
implementation of customer feedback What worked
for them? Slack didnt build too many features,
rather focused on establishing a few of them
very well. For example, they focused on the three
main features Search, Synchronisation, and File
Sharing. These three features have given slack a
real competitive edge in a market that has
witnessed the entry of many tech-giants. Time
Dynamo Attendance Management Software
(B2B) About the Product Time Dynamo is a
work-force attendance management software
designed to ease the efforts needed for employee
attendance and recording in a large
enterprise. Tvisha Technologies, a SaaS company,
has developed Time Dynamo, which cuts down on
the labor costs through tracking the presence and
absence of employees. USPs
Biometric Integration Attendance Tracking
Analytics and User Report Payroll and HCM
Integration Specific strategies of customer
retention Re-engagement of customers Leveraging
of customer feedback Over Delivering on the
promise What worked for them? The SaaS products
ability to allow real-time attendance has helped
it get an identity in the market. The company
reached potential clients and frequently reminded
them of the importance of a one-stop resolution
and a to-go software for attendance
management. Atlassian Jira Software project
management tool (B2B) About the company
Atlassian is a SaaS company with several SaaS
products. Atlassian Jira is one of the project
management tools that is used by agile teams.
This SaaS product is built for software teams
that are planning to plan, release and track
great software. USP Roadmaps for communicating
plans with the stakeholders and employees Kanban
boards for full visibility Easier
configuration What worked for them? Agile
reporting feature has worked in favor of
Atlassian Jira since it allows teams to have
access to over a dozen of real-time reports and
also out-of-the-box and actionable insights into
their teams performance Sprint Report
Version Report Velocity Chart Burnup
Chart Calculative flow diagram Click2Magic
Customer Live Chat Support Application
(B2B) About the Product Click2Magic, a SaaS
product, is a Live Chat Support Application by
Tvisha Technologies, a Hyderabad based SaaS
company. Using Click2Magic, you can seamlessly
connect with your customers and simultaneously
resolve their queries.
USP Agents get to stay in touch with the
customers and resolve queries even when they are
not at their desk, i.e., anytime and from
What worked for them? Help Centre for valuable
customers through Mobile and Web Application
Provide Support even when agents are on the
move Availability for both iOS and Android
devices GitHub Software Development Program
(B2B, B2C) About the Company GitHub is a
software development platform. Using GitHub, you
can host and review codes, build software, and
manage projects alongside 40 million developers.
GitHub, as a SaaS product, offers users to take
collaboration to the next level with many
administrative and security features designed
especially for teams.
USP Bringing together teams to work through
problems, share ideas, and learn from each other
along the way.
Specific strategies of customer
retention Building a most important social
network for software engineers
Developing a massive code repository Word of
Mouth by Superfans What worked for
them? Facilitating integration of tools that a
user has been using through integrations
Freemium pricing plans Welcoming Open
Source Pluralsight Skills Technology Skill
platform (B2B, B2C) About the CompanyPluralSight
is a technology Skill platform that provides web
development training, IT certification learning,
and on-demand skill training for employees to
help their career move forward.
Using this SaaS product, you can upskill your
team into a better workflow efficiency and
modern roles
USPs Training modules trusted by companies of
different sizes to help them scale their
business further.
What worked for them Targeting the companies that
faced backlash due to unskilled labors Making
Skill Development a strategic priority Safeguardin
g against the security threats Software Dev
Teams IT OPS teams Workday Cloud ERP System
for HR, Finance and Planning (B2B)
About the company Workday is an enterprise-level
SaaS company with multiple SaaS products used
for financial management, human resource
management, and planning. With this tool,
employers can oversee time tracking, employee
data, expense management, financial accounting,
and procurement.
USP A single, comprehensive, and all-in-one
system for three things HR, Planning, and
Finance. Handling of accounting tasks from an
analytical perspective, native accounting
functions What worked for them? Onboarding
popular SaaS companies like TripAdvisor, Netflix,
Airbnb, and National Geographic. Offering an
Easy-to-Interpret Dashboard Visualisation Personal
izing each employees education with interactive
materials and tailored lessons Survey Monkey
Surveying tool (B2B, B2C) About the Company
Survey Monkey, a SaaS product, helps the
companies from different industries get the
feedback they need, and seek answers to the
questions theyve been waiting for, and
simultaneously ensures prioritising the trust,
and sustaining data security. USP Turn feedback
into Action Easy to measure feedback Fully
White-labeled Surveys Employee Engagement
features Market Research features for keeping
track of industry and market trends What worked
for them? Onboarding leading companies like Hp,
Box, Lyft, and more. Quick Insights of survey
results with summaries and automation charts
Analysis of text responses with Sentiment
Analysis and Work Cloud Fastest Survey
Creation Customization with dozens of survey
themes iBuzr Cross-platform instant messaging
application (B2B) About the Product iBUZR is a
non-intrusive messaging platform developed by
Tvisha Technologies, SaaS company, which sans
the bother of being disturbed constantly. Users
can exchange texts, images, audio messaging and
videos for free.
USPs Quick Messaging You can choose from
existing templates to send a reply or create your
own message as well.
What worked for them iBUZR meets the need of
modern-tech savvy and extremely busy people who
find it annoying to type long sentences as a
reply, and would rather want something direct and
ready-made to communicate. Veeva Cloud-Based
CRM (B2B) About the company Veeva Systems is a
CRM app that has been built on the Salesforce,
and specifically designed for businesses in the
biotechnology and pharmaceutical industries.
Using Veeva as an excellent SaaS product, the
pharmaceutical companies can manage their sales,
follow health industry regulations, and also
control the operations.
USP Account Identifier for an additional way of
labeling accounts Coaching reports Surveys Accoun
t plan dashboard that helps manage activities
around key accounts
What worked for them? Offering Veeva CRM for
iPhone and Android phones Offering actionable
insights through deploying questionnaires
Targeting a specific industry Splunk An App
that turns Data into actionable Insights
(B2B) About the Company Splunk is a SaaS product
that captures, correlates, and indexes the
real-time data into a searchable repository that
is used for generating graphs, reports,
visualizations, and alerts as well. Its chiefly
a horizontal technology that is used for web
analytics and application management.
USP Turn Data into Action Get a Complete View of
relevant data from the organizations system
Designed for data-driven future What worked for
them? Faster Investigations enabling users to fix
issues in real time Reduced downtime that keeps
a mission-critical app up and running Faster
time to innovate and improve app
release Engaging with the community of
experts Paycom Human Capital Management
Software (B2B) About the Company With Paycom,
you can pay your employees on time and
accurately. The payments are processed faster so
that your efforts to hire, retain, and engage
employees are never blemished by errors.
USP Eliminate the frustration of manual data
One system of record for all employees Online
payroll processes Payroll Tax management
Payroll Analytics Employee managed data What
worked for them? Communicating what the market
wants and care about Highlighting all the
advantages of SaaS products in a classy way
Telling a story about their product Wix Website
Creation Tool (B2B, B2C) About the CompanyWix is
a highly intuitive and easy to use website
builder. It has a great many features that make
designing easy and offers good value for money.
This SaaS product is recommended for website
builders of different niches. USPs Over 500
designer-made templates Drag and Drop tool for
customization requirements Custom
Domains Mobile-Friendly What worked for
them Offering a platform where one can create a
website and manage the business as well- at one
place Facility to build customer relationships
right from the website Dedicated Support team to
help customers along the way TaskRabbit Online
and Mobile Marketplace (B2B, B2C)
About the Company Taskrabbit, a SaaS company,
connects the everyday service providers like
plumber, carpenter, movers, electricians with
house owners, which means the people who need
those services. With TaskRabbit, you can get more
done in less time by connecting you instantly
with skilled taskers that can do odd-jobs and
errands, so you can be more productive at your
USP Everyday life made easier by connecting
taskers and people seeking help for odd tasks.
What worked for them? Facilitating an easier
interaction between both parties GPS location
tracking Easy selection of taskers through
genuine reviews Teem Workplace Experience
Software (B2B) About the Company Teem is a space
booking software that makes it easier for
businesses to plan and schedule seminars,
workshops, conferences, and meetings. With this
SaaS product, you can facilitate a seamless and
very flexible booking wherever and whenever you
USPs Seamless space booking wherever and whenever
you want. Secure and effortless visitor
management What worked for them Analytics that
help businesses create a better workplace
experience Web-based visitor experience to
improve security and save time Navigation and
wayfinding solutions that make it easy for
attendants to find their way Lessons Learned
Key Takeaways
To summarise, we can say that a significant
number of SaaS Startups have made it big in the
last few years.
The credit goes to the rapid development of
software-related technologies, the growing
number of users, product innovation, and the
smart marketing techniques these companies have
We can see that the majority of these SaaS
companies have launched products that reduce
manual labor by integrating a smart solution.
SaaS companies are now on a runaway train.
Theres no sign of stopping. As a result, we are
going to witness a new variety of workplaces,
called as the SaaS- empowered workplace. SaaS
products are certainly creating incredible
benefits, including increasing employee
satisfaction, bolstering communication, and
reducing costs. With these points in mind, it is
safe to assume that SaaS companies are the
future, and in order to be future-ready, we need
to learn a lot from these successful SaaS
products that have made their mark in the highly
competitive industry.
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