Online Digital Marketing Courses - SKARTEC Digital Marketing Academy

1
Certified Digital Marketing Specialist Digital
Marketing Training Courses
Your Blueprint For Digital Marketing Success
SKARTEC Digital Marketing Academy
2
Our Student Reviews
3
Our Student Reviews
4
Our Student Reviews
5

1. Broad Contours
2. Unique Features
3. Who Should Attend
4. Course Schedule
5. Course Content
6. Certification Criteria
7. Program Director
8. Instructor
9. About SKARTEC
10. Delivery Methodology
11. How to Register
12. Payment Details
13. Detailed Module Content

6
Broad Contours
7
Unique Features
8
Who should attend

• Designed for Marketing, Advertising, Product
  Management, Sales and Business Development
  Professionals
• Graduates from any stream (B.Com., B.A.,B.Sc.,
  Engineering, MBA etc.)
• Digital marketing professionals desiring to
  enhance their knowledge
• Marketing professionals wanting to add digital
  marketing to their skills portfolio
• Entrepreneurs using digital marketing to improve
  their business performance
• Sales/Business Development professionals wanting
  to branch out into the digital marketing domain
• Individuals who want to capitalize on the
  opportunities in the digital marketing domain

9
Course Contents 20 Power-packed modules
Sr. No. Modules/ Sessions
1. Introduction to digital marketing
2. Introduction to Web Design, Development Content
3. Understanding how Search Engines work
4. Advanced Search Engine Optimization
5. Search Engine Marketing/ AdWords
6. Display Advertising/ GDN
7. Email Marketing / Mailchimp
8. Lead Generation Funnels
9. Growth Hacking
10. Social Media Marketing with Facebook
Sr. No. Modules/ Sessions
11. Social Media Marketing with Twitter
12. Social Media Marketing with LinkedIn
13. LinkedIn Marketing
14. Video Marketing SEO
15. Content Marketing
16. Affiliate Marketing/ Freelance Opporunities
17. Online Reputation Management
18. WordPress Website Live Project
19. Google Analytics
20. Digital Marketing Strategy
10
Certification Criteria

• Assignments will be given time to time and
  students progress will be monitored.
• SKARTEC Digital Marketing Academy to issue
  certificate of successful completion of the
  course assignments.
• For Google AdWords and other certifications, we
  will provide with necessary study materials to
  successfully clear the exams and get certified.

11
Sample Certificate
SAMPLE CERTIFICATE
For illustrative purposes only
12
Digital Marketing Expert Trainer

• Suresh is a seasoned senior marketing
  professional with over 25 years experience in
  sales marketing, digital advancements, online
  marketing and digital approach.
• Hes an Inbound Marketing Google Accredited
  professional.
• While specializing in online advertising, he
  brings a breadth of advertising, branding, design
  and management expertise across a broad
  assortment of digital and traditional advertising
  methods.

Suresh Kalyanasundaram
13
About SKARTEC Digital Marketing Academy

• SKARTEC Digital Marketing Academy gives you the
  most powerful launch pad possible for your
  digital marketing career, anywhere in the world.
• Our goal is to transform students into 360-degree
  professionals who can bring about change in a
  fast-evolving world.
• This digital marketing course is ideal for those
  with limited experience in digital marketing, or
  for smaller companies without a dedicated
  marketing team

Website https//skartecedu.in
14
Delivery Method

• This is a offered both Online Offline courses
• Our live, instructor-led sessions can be attended
  from your PC/Laptop using an internet connection
• Start learning our digital marketing program from
  any where

• System Requirements
• PC/Laptop
• Web Camera
• Headphone with Mic
• Internet connection with gt 1Mbps Speed
• Software used Go To Meeting Link will be sent
  to participants prior to start of the sessions.

SKARTEC Your Blueprint For Digital Marketing
Success
15
Payment Details

• Course Fee The Program Fee is INR 15,000 (all
  inclusive)
• Installments 2 Equal Installments. First one on
  the day of joining, Second one exactly a month
  later.
• Early Bird Discount You can avail also avail of
  an early bird discount of INR 2500 by registering
  online.
• Refunds Policy The fees paid is not refundable
  nor transferable.

16
DETAILED MODULE WISE CONTENTS
17
1. An Introduction to digital marketing

• Before you can begin promoting any business,
  there are some fundamental digital marketing and
  advertising principles that you want to
  understand. We will demonstrate the ability to
  apply digital marketing concepts throughout the
  advertising function in any business enterprise.
  You will learn how to harness the power of online
  advertising as a core driver of the marketing
  strategy for any company.
• Topics Covered
• What is digital marketing Why digital marketing
  is important or a necessity today
• Internet users by country The scope of digital
  marketing in India
• Types of digital marketing Common marketing
  strategies
• Role of digital marketing in the advertising
  world
• Difference between Digital Marketing and
  Traditional marketing
• The online marketing mix
• International Online Marketing
• Challenges in international online marketing

18
2. Website Design, Development Content

• Topics Covered
• Illustrate the best practices for designing a
  website
• Estimate the importance of a websites UI
  Interface (UI) User Experience (UX)
• Website design, content development basis your
  target audience
• How to assess your target audience using
  Personas.
• Optimize the website according to the users need
• Examine how your website design can increase sales

19
3. Advanced Search Engine Optimization
Well equip you with the core understanding,
technical know-how and insights to construct and
implement a Search Engine Optimization Strategy
that dramatically improves any website ranking
and ranking with the most popular search engines.
You will also get to comprehend the different SEO
Tools available as well as multiple link building
strategies.

• Topics Covered
• Understanding search engines
• Types of search
• Challenges faced by website owners
• How search engines operate
• Page relevance and ranking
• Googles search procedure
• Google Algorithmic updates
• What is SEO Why do we need it
• Important SEO elements in a web page
• What is On-Page Off-Page SEO
• Ways to increase page speed
• What is a keyword why do you need keywords

• Topics Covered
• Type of keywords
• Understanding keyword density
• Keyword Research Process/ Semantic Keywords
• Tools for keyword research
• On-Page SEO In-depth learning
• Optimizing website for searcher intent
• Factors affecting on-page optimization
• Off-Page SEO In-depth learning
• Types Techniques of backlinks
• Limitations of SEO
• Understanding Black Hat SEO
• Website SEO audit, SEO resources Free Tools

20
4. Display/ Banner Ads
Google display network is all about using the
power of Google outside of the research engine.
What does this mean? This means that by using
Google AdWords campaign console, you can target
sites based on keywords in their content or
themes and/or place advertisements by site names.
GDN is a network of websites that run Google ads.
GDN sites comprise of YouTube, Gmail and more
than a thousand Google partners which include all
AdSense and DoubleClick Ad Exchange associate
websites which allow display and text ads on
their website pages.

• Topics covered
• Define display advertising
• Objective of a display ad
• Types of banner ads
• Common ways of targeting ads
• Sizes of banner ads
• Various Ad formats
• Making banner ads effective
• Banner Ad design tips

21
5. Email Marketing / Mailchimp
Youll learn how to architect the perfect
promotional calendar, and how to use automated
email marketing to literally sell while you
sleep. By the time you finish this module,
youll be able to effectively monetize any email
list, while simultaneously increasing engagement
with your subscribers. You will also learn how to
design awesome looking emailers using Mailchimp.

• Topics covered
• Understanding benefits of e-mail marketing
• Explore permission marketing and spamming
• Identify technical requirements for e-mail
  marketing
• Learn how to increase open and CTR
• Follow steps for designing an effective email
  campaign
• MailChimp how we use it for email marketing
• How to create Opt-in forms?

22
6. Lead Generation Funnels
You will also learn about website conversion rate
and usability. Youll learn how to architect a
conversion funnel that gives businesses exactly
what they want MORE customers, that is MORE
valuable, all while spending LESS to acquire them
and much more.

• Topics covered
• Lead generation model
• Why do you need lead generation?
• What are sales funnels?
• Mapping lead generation to your funnel
• Steps to create a successful lead generation
  strategy
• The mechanics of lead generation
• Creating Lead Magnets
• Lead generation strategies
• Inbound marketing
• Content marketing strategies

23
7. Growth Hacking/ Growth Marketing
Growth hacking is a process of rapid
experimentation across marketing funnel, product
development, sales segments, and other areas of
the business to identify the most efficient ways
to grow a business.

• Topics covered
• What is growth hacking?
• Lean marketing funnel
• Setting up analytics
• Ways of inbound marketing
• Be an expert in email marketing
• Using Paid channels Retargeting
• Building viral mechanisms
• Activating your audience
• Influencers Advocates
• Keeping your customers happy

24
8. Social Media Marketing with FB, Twitter,
LinkedIn, Pinterest
You will understand how to engage with your
customers across a wide range of social media
platforms. We will also give you the techniques
and tools to harness the opportunities provided
by best practice social media marketing. You will
also learn how to implement the full range of
advertising and social features in order to build
and sustain relationships with customers. We
will give you essential skills to plan, run and
manage an effective online advertising campaign
using Facebook, YouTube Ads, Twitter Ads, and
LinkedIn Ads, Pinterest. You will learn how to
effectively target and retarget ready to buy
customers to achieve demonstrable ROI.
25
9. Video Marketing Video SEO
We will provide you with a solid understanding of
the rapid evolution of the video and mobile
marketing landscape. Focusing on cutting-edge
case studies, you will gain knowledge of the
strategies and technologies of best practice
video and mobile marketing.

• Topics covered
• Benefits of YouTube
• Tips to make your YouTube channel successful
• Work out what you want to achieve
• Killer Strategies
• Strategies for improved conversions
• Advertising on YouTube
• YouTube SEO
• Free Premium Video Marketing Software
• Checklist for successful video campaign
• Video Promotion Methods

26
10. Online Reputation Management Social
Listening
Online reputation management (ORM) means taking
control of the online conversation. Its
techniques and strategies ensure that people find
the right materials when they look for you on the
Internet. Done well, online reputation management
creates balance, counteracts misleading trends,
and allows you to put your best foot forward.

• Topics covered
• What is online reputation management?
• Why is ORM required?
• Managing your online reputation
• Tools for monitoring
• Ways to maintain your online reputation
• Case studies

27
11. Content Marketing
A type of marketing that involves the creation
and sharing of online material (such as videos,
blogs, and social media posts) that does not
explicitly promote a brand but is intended to
stimulate interest in its products or services.

• Topics covered
• What is content marketing?
• Why do you create content?
• Benefits of having great content
• Why do you need a content marketing strategy?
• Laying a solid foundation
• Aligning with the different stages of buyers
  journey
• Using buyer personas
• Mapping content through the buyer's journey
• Nurturing your prospects
• Content marketing success
• Case Studies

28
12. Affiliate Marketing
A marketing arrangement by which an online
retailer pays commission to an external website
for traffic or sales generated from its referrals.

• Topics covered
• What is affiliate marketing?
• What makes affiliate marketing so great?
• Building successful affiliate website
• Tips for succeeding as an affiliate
• Pitfalls to avoid
• Picking a niche
• Finding good affiliate products to promote
• Finding evergreen niches
• and much more

29
13. WordPress Website E-Commerce Live Project
WordPress is the largest self-hosted blogging
tool and is used on millions of sites worldwide.
Many famous blogs, news outlets, music sites,
Fortune 500 companies, and celebrities are using
WordPress. In 8 hours, you will build your own
e-commerce website and after that, you can build
any website of your own. 2 months limited domain
access to practice.

• Topics covered
• What is WordPress?
• Exploring WordPress Dashboard Settings
• WordPress Posts v/s Pages
• Creating a WordPress Post
• Adding Images to Posts Pages
• What are WordPress Themes Plugins
• Selecting the best WordPress Themes Plugins
• Creating a custom menu
• WordPress Security
• On-Page SEO Practical
• Build an E-Commerce Website

30
14. Freelance Opportunities
Learn how to make money from home, using all the
strategies learnt in SEO, SEM, SMM.

• Topics covered
• Earning money doing SEO
• And more

31
15. Google Analytics / Using Other Analytics Tools
Google Analytics gives you the digital analytics
tools you need to analyze data from all
touch-points in one place, for a deeper
understanding of the customer experience. This
module enables you to fully measure, monitor and
optimize your digital marketing activities.

• Topics covered
• Online objectives
• What does Google Analytics track?
• Components of Google Analytics
• Account set-up
• Analytics code
• Audience and dashboard
• Understanding dimensions metrics
• Traffic sources
• Bounce rate
• Reporting and real-time reporting

32
16. Digital Marketing Strategy
This module provides a structured approach for
bringing all the strands of the Certified Digital
Marketing Specialist Program, to create a
coherent digital marketing plan.

• Topics covered
• Ethical issues with the internet
• What is digital marketing campaign?
• Creating successful digital marketing campaigns
• How to make an Internet marketing plan
• Digital Marketing Strategy Case study

33
Disclaimer
This presentation has been prepared for general
understanding of the candidates about the course.
SKARTEC Digital Marketing Academy reserves the
right, in its sole discretion, to revise, add,
supplement or complement the academic aspects of
the course including but not limited to the
curriculum, admission norms, examination,
evaluation criteria and the nomenclature of the
course as well as the certificate/credential
awarded to the candidates
34
Reach out to Suresh at 91 - 97414 27564 Email
suresh_at_skartecedu.in
Website Facebook Twitter LinkedIn
BizCommunity Pinterest Quora